The Tie-In

This week on “The Tie-In,” Zena and Mark get curious with show-runner and Livable Communities Initiative Co-Founder, Lindsay Sturman. Working on set helped Lindsay learn how to seek innovative solutions and encourage others to do the same. She and everyone in her organization wants the LA community to feel good when they walk down the street. One of their many plans is to increase walkability in t...

This week on “The Tie-In,” Zena and Mark touch base with the e-waste management and sustainability dynamic duo that is Allison Elvove, Local 600 Sustainability Committee Western Region Chair, and Alex Coyle, Western Region Member (@icglocal600). Their work involves much more than making sure studio cameras capture all the images we love to watch in post. They’re hosting panels with organizations l...

This week on “The Tie-In,” Zena and Mark discuss what it takes to create sustainability in the live music industry from the fabulously famous Amy Morrison, leader of the “Music Sustainability Alliance” (@msa.action). MSA is mobilizing the industry to change its operations and use its platform for cultural impact. Amy’s talent for forging connections and invigorating existing systems, instead of re...

This week on “The Tie-In,” Zena and Mark talk about climate communications with the CEO of “Ecodeo” (@ecodeo), Liz Rubin, a true talent who is also one of our good friends! Listen in and learn about the reality of eco-products and more. The truth is, eco-corporations can become so focused on building that they forget to communicate. “Green hushing” is real, and it’s through organizations like “Eco...

Summarizing 2024 and our interviews, key themes, and teasers for 2025 This week on “The Tie-In,” Zena and Mark chat about some memorable moments from our season one interviews and experiences. From early interviews like our Coachella convo with Ken Deans, to learning about what it takes to bring sustainability to fiction with authors Steve Willis and Genevieve Hilton, there are too many enriching...

Extra, extra! This week on “The Tie-In,” take a trip with Mark behind the scenes of sustainability in action. This time he’s in the field in Amsterdam, where tons of wonderful innovations are underway. Don’t miss Mark showing us his recent visit to The Netherlands. *If you watch the episode on YouTube* - There’s tons of great photos and clips that will transport you backstage: https://youtube.com/...

Mark and Zena dove into sustainable production with Zsofia Szemeredy on this week’s episode of The Tie-In and how the conversation starts early and the approach is holistic to achieve meaningful strides towards sustainability on large movie productions - Zsofia has held several positions in the industry from “glorified popcorn pusher” to working at albert, to now running Leverage Point Entertainme...

This week on “The Tie-In,” Zena and Mark talk with authors Steve Willis and Genevieve Hilton (aka Jan Lee) about their latest novel promoting climate influence, “Fairhaven: A Novel of Climate Optimism.” This story centers around a girl born in Penang, Malaysia, who has seen the harmful effects of climate change firsthand. The authors have dedicated this book to those who are striving for a future...

This week on “The Tie-In,” Zena and Mark talk about advertising training, tools, and resources with the Global Director of “Ad Green” (@weareadgreen), Jo Fenn. Their team is making people feel supported and empowered to talk about sustainable solutions to short-form  productions. One cool thing with their approach is that it isn’t a series of quick fixes for one or two shoots. They’re all abo...

This week on “The Tie-In,” Zena and Mark join the music revolution led by CEO of “Showpower,” Paul Schurink. That’s right, the sustainable source behind “Coldplay” is back, and he has even more insight on how he makes such huge shows battery efficient and safe. His team is knowledgeable, resourceful, and well-researched. They tackle each problem with a can do attitude, and this change in behavior...

This week on “The Tie-In,” Zena and Mark are learning how to foster crew well-being with Production Manager, Hans Dayal! He’s worked on several Netflix properties, including “Virgin River,” and he’s here to tell you, there’s no master plan. He views productions as a great laboratory for experimenting with different sustainable practices. There’s no one way to do it, and innovative tech can always...

Before you listen to this episode, “the Tie-In” team would like to tie you in to a few items. We highly recommend you head on over to our YouTube channel for this episode. In the YT version, you’ll get to see Paul show off his company’s innovative tech. You’ll need all your senses activated for this one. Please like and subscribe: https://youtube.com/@the-tie-in?si=MrTTuQct_Y9AKFDu Speaking of sen...

Before you listen to this episode, “the Tie-In” team would like to tie you in to a few items. We highly recommend you head on over to our YouTube channel for this episode. In the YT version, you’ll get to see Paul show off his company’s innovative tech. You’ll need all your senses activated for this one. Please like and subscribe: https://youtube.com/@the-tie-in?si=MrTTuQct_Y9AKFDu Speaking of sen...

This week on “The Tie-In,” Zena and Mark feel the groove of “Green Disco,” a company championing sustainability in the music industry! Their CEO, Jonah Geschwind, is inspiring green-thinkers and beyond to embrace the culture and positivity of live entertainment once again by quantifying, reducing, and articulating environmental impact. We need his great ideas, intellect, and energy to get us all t...

https://www.sustainableproductionforum.com/ - “The Tie-In” has been so proud to take part in #SPF24 - We’re thrilled to share our live conversation from the Vancouver event with the CEO of “Hollywood Trucks” (@hollywoodtrucks), our dear friend and collaborator, Andre Champagne. (@andrejchampagne) Andre’s sustainable innovations are revolutionizing what we know about the humongous trailers our favo...

This week on “The Tie-In,” Zena and Mark sit down with David Hardy (@david.hardy62), an innovator and highly respected figure in the entertainment industry. He’s using his extensive connections to push media forward, and we’re very excited to see how his plans for renewable Hydrogen power pan out. When he says green, he means green, and it’s our honor to chat with someone who knows the difference...

This week on “The Tie-In,” we’re bringing you something a little different to celebrate SPF24. Mark Rabin shares his in the field experience of “Burning Man.” He, Ryan Wartena (@theryanwartena), and other innovators in sustainability and entertainment talk shop and take note of some revolutionary tech currently supporting the star power of some major music celebrities. We recommend watching the Yo...

This week on “The Tie-In,” we have a very special show for everyone who’s been listening to our chats with the many phenomenal guests featuring in previous episodes. Zena Harris (@greensparkgroup) and Mark Rabin (@mark_rabin) have become champions of sustainability in entertainment, but it was a long, entrepreneurial journey to get where they are. Join us this week as our pioneering hosts look bac...

This week on “The Tie-In,” Zena and Mark sit down with Simran Monga (@thehiecolady) a designer and advocate for sustainability stories told in Television and Movies. She believes the most important space for sustainable change in productions across the world is within film schools. We want the industry to support a future for the bright minds developing their crafts. We can remove stigma by settin...

This Week on “The Tie-In,” Zena and Mark listen to the wise words of the musician magician, AY Young (@aymusik). He’s a rising star and the charismatic Founder and CEO of “Battery Tour.” This series of shows is helping make AY the voice of a generation, as the tour itself is on the #roadto1000 clean energy concerts by Earth Day 2025. He has built his platform around constructing cool beats to the...

This week on “The Tie-In,” Zena and Mark sit down with Andrea Learned (@Andrea_climateinfluence) to talk about what “Climate Influence” even means. Andrea is the perfect source, because she coined the term, and not only that, but she’s paved the way for sustainability leaders to be more visible online. The world needs to know about all the exciting innovations that are making our world a safer, cl...

This week on “The Tie-In” - Zena and Mark get to know the “Radium Girls” and Lydia Dean Pilcher, a Director and Producer on the film, the likes of which is now available for streaming rent or purchase on Prime. Go behind the scenes and learn what it takes to bring environmental storytelling to Hollywood! Lydia teaches us that producing screenplays which center around environmental issues like the...

We all know about James Bond’s amazing gadgets that seem like the stuff of fantasy films. This week on “The Tie-In,” Zena and Mark sit down with Gaffer, David Sinfield (@greenvoltageuk), and learn all about what’s really going on inside a real life Q lab. David has brought sustainable battery power to such monster projects as “Indiana Jones and the Dial of Destiny,” “Aladdin,” “Wonder Woman 1984,”...

This week on “The Tie-In,” Zena and Mark discover a revolutionary approach to making TV and movies with the head of “Final Pixel Academy.” Dr. Jodi Nelson-Taybor leads a team of production experts who are making waves in the industry with a wealth of awesome tech knowledge! We’re proud to have spent time with one of the brilliant minds behind a leading international company currently using Unreal...

This week on “The Tie-In,” Zena and Mark chat with Marian Wihak (@marianwihak) a Production Designer who believes that being a multi-disciplinary artist means setting a sustainable example for all to follow. You may be surprised by how many current, soon-to-be standard, practices are misrepresented as dreams of the future. Our dream for the present is forging positive change by sharing the behind-...