The Three Month Vacation Podcast

M ost courses have huge dropout rates. And yet, that's not the case for some teachers and trainers. What makes some courses so dramatically different? The slightly surprising answer is that the course material itself can doom the course. If that makes no sense, follow along, because there's a method to this madness. Find out how to create a scenario where clients never want to leave.

Let's say you come up with what you believe is a great uniqueness for your product or service. How would you know if it's great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo is located in the testimonial. But not just anywhere in the testimonial, but in one really interes...

Big companies talk a lot about leadership. However you and I may not have that big charisma factor. What do we have to do to get things done when working with freelancers? What if we need to work with several team members? In this episode, we look at how the primary task is to get the right people in, rather than playing leader. And how that frees up a lot of your time and moves your company forwa...

Think Big. Really? Studies show us that scaling up is often disastrous for most companies. But what's the alternative? That's what we look at in this book review—well, chapter review—of Company of One by Paul Jarvis. Instead of driving ourselves crazy, we bring in sanity and upper boundaries to our business, while living a very good life. How do we do that? Let's find out.   Why Staying Small Is P...

People are often amazed at how quickly we fill our workshops and courses. It's almost like we have a separate channel to our clients. Well, as it appears, we do. And it's not quite a Facebook group. It's even cooler. Here's how we filled a big chunk of the Munich workshop. How WhatsApp Helped Fill The Munich Workshop

Quick announcement regarding the Frankfurt Meetup coming up in May.

Hype works exceedingly well, even when the client knows they're being duped a bit. But what if you can't stand hype? Does that mean you roll over and play dead? Here's how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can't be ignored, you can use the hype like mental judo to turn the tables and to achieve precise results for your clients.   How to Avoid...

In business the advice we get is to hang in, no matter what happens. Yet, to me that sounds like the wrong advice. You definitely need to hang in a bit when things get slightly tougher than you expected. But there's a time for quitting as well. How do you know if you should quit or soldier on? When Quitting Is the Smarter Option

We may often hear ourselves saying, we have a long to-do list. Or things that we still haven't completed. Or worse, we may talk about how we have no time. Often, it's just a matter of issues that can get resolved with a touch of philosophy. There's work to be done as well, but the philosophy needs to come first. In this second part of the series, let's find out how philosophy can come to our rescu...

When we think of business, marketing tactics and strategy comes to mind, doesn't it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you can use them in your life and business. The Psychotactics Marketing Philosophy

So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the "post-launch" blues.   Click here to read the full transcript.

When we price a product or service we often use the ending 7 or 9. As in $27 or $29. Is there any basis for using such an ending? Yes, there is, but does it help to sell more products or services? This is the journey we go on, as we explore the crazy world of pricing. How to set prices shouldn't be voodoo and yet it is. Let's go on this trip by first removing the silly myths. Click here to read th...

How many books do you read in a year? Most people boast about how they read hundreds of books a year. That's what I used to do as well. Until I found that I wasn't really absorbing any information. So is speed reading a bad idea? Well, not entirely, but you need to know when to use it and why. Find out how speed works for you and more importantly, when it fails. Click here to read the full transcr...

Most of us have grand plans to succeed. Yet, almost the moment we start there are a million distractions in our way. Chaos lurches around in our doorway and there seems to be no way out. At Psychotactics, we had managed to get around most of the chaos but then I was in charge of mentoring my niece. As she moved from Year 6 to Year 7, it seemed like we were hit by an okinami of chaos. What did we d...

How do you maintain a high productivity level when switching tasks? How do you get the brain and body to handle the transition? And how do you manage the transitions with a minimum amount of fuss?   Click here to read the full transcript.

When you create or find your uniqueness, do you need to test it? Incredible as it seems there's little point in doing any testing at all. In this episode you'll find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies a permanent part of your client's brain. Click here to read: Three Steps To Get...

Objections aren't something we necessary think about when writing articles. We're so focused on the main content that we might see no need to contradict ourselves. Yet, it's this very contradiction that makes the article more robust and removes those chunky holes. Let's find out why objections are crucial in our articles. Click here to read the article online:  

One of biggest problems with any sort of prospecting is the dead silence right after clients love what you've said or done. You'd think they'd call immediately, but there's not a peep out of them. Is there some flaw in the system? And how can you overcome this obvious glitch? Click here to read online:  Coaching Series 3/3: Why Clients Nod But Don't Call ________________________________________ Ho...

We all struggle to find niches when trying to get into the coaching game. But is it really that hard? Or have we been looking in the wrong places? This episode shows you how you can find dozens of niches, all of which have great power and are profitable now and for years to come. Click here to read online:  Coaching Series 2/3: How Niches Can Easily Be Found in Recurring Client Problems __________...

The toughest part of coaching isn't necessarily coaching itself. Instead, it's the niche, isn't it? How do you go looking for the right niche? And how do you know when you've found one that's rewarding as well as profitable? We go back in time with the British Cycling Team and what turned them into champions, and how their coach played a role. We also look at how Pilates went from being everything...

One of the biggest hurdles in writing, has nothing to do with writing at all. It doesn't have anything to do with time, either. Instead, it's an understanding of energy. Without a clear view of how energy works, we're likely to start off strong and then find ourselves stranded. Is there a way around this energy hurdle? What causes an energy loss? Let's find out in this episode. Click here to read...

How do you speed up your writing process and what causes it to slow down to a crawl? Surprisingly, discussion and feedback play an incredibly powerful role in unblocking Writer's Block. The more you're stuck, the greater the reason to invite discussion and feedback. The moment you do, it causes you to explain the concepts in a way that catches you totally by surprise! Click here to read online:  W...

Most of us are content to learn a great deal about what's happening in our industry, but is that causing a blockage when it comes to writing? When we go into the depths of writer's block, we find that you need cross pollination not only across industry, but across styles as well as media such as video, audio and text. Find out how a lack of cross pollination could be causing your writing to freeze...

If you're already good at writing, do you need an outline? It might seem one more barrier and yet it's the first element that creates this so called Writer's Block. Find out why outlines are a map that quickly get you to your destination. Click here to read online:  Writer's Block Series 1/4: Why the Lack of Outlines Even Stops Professional Writers In Their Tracks _________________________________...

One of the most mind numbing tasks is to get a client to pay for the job you've completed Clients tend to be slow with payments or just default. But is there a way to avoid such a mess? There's not just one, but three separate ways to go about it. Let's find out how you can get paid without all the bother—and well in advance, too. Click here to read online:  Want to get paid a lot in advance? 3 Me...