The Therapy Business Podcast

We break down a simple bank account system that keeps therapy practice cash flow clear and helps us stop overspending when everything sits in one checking account. We walk through the core accounts every practice needs, then share optional accounts that solve real problems like prepaid packages, debt, and hiring risk. Meet with one of our coaches Hey Physical Therapists! I'm currently writing...

Making more money doesn’t solve cash flow stress when our spending expands to match every new dollar. We explain Parkinson’s Law, the feast-or-famine cycle, and how Profit First “small plates” can help therapy practice owners pay themselves consistently and scale with clarity. Meet with one of our coaches Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therap...

We sit down with Jodie Layne to unpack how she builds clinic growth with clear positioning, simple messaging, and consistent follow-up that stays human. We also dig into the POWER framework she used to help scale a hormone clinic to $4.2M and how clinic owners can use automation and AI without losing trust or personality. Email Jody:  Jody@acceleratedmedicalpractices.com Join her workshop Subscrib...

We break down what makes a Psychology Today profile get clicked and why the first two sentences of your bio matter more than most therapists realize. We also share practical fixes for jargon, AI-written copy, and photos so your profile feels human and draws the right clients. Meet with one of our coaches Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapi...

We answer three tough practice questions that hit both the heart and the bottom line: how to build referral partners as an introvert, how to handle cancellation fees without guilt, and how to think clearly about wait lists and ethics. We share simple language and practical rules that protect cash flow, strengthen your reputation, and help more clients get the right care faster. Meet with one of ou...

We talk with Laurel, an EMDR group practice owner, about the moment a sudden medical crisis forced her away from her practice for five months. We break down the real systems that kept her team supported, her clients cared for, and her finances stable so she could focus on healing.  Connect with Laurel: https://www.laureltherapy.net/ Our Profit Coaching program is enrolling new practices now. ...

We break down how to decide whether a second location will grow your therapy practice or quietly drain the one that already works. We walk through the numbers, the demand signals, the money, and the operational setup you need so expansion stays profitable and doesn’t burn you out. Meet with one of our coaches Hey Physical Therapists! I'm currently writing the book Profit First for Physical Th...

We talk with marketing agency owner Joel Miller about why most service providers underprice their work and how that choice quietly blocks growth. We break down positioning, value-based pricing, and practical ways therapy practice owners can raise rates while serving clients well.  Connect with Joel: https://www.theskyfloor.com/ https://www.linkedin.com/in/joelelliottmiller/ Our Profit Coaching pro...

We lay out a practical 90-day plan to implement Profit First in a therapy practice, starting with bank accounts, allocations, and simple weekly habits. We also explain how to create instant financial clarity, cut overspending, and build toward quarterly profit distributions that actually reward you. Meet with one of our coaches Hey Physical Therapists! I'm currently writing the book Profit Fi...

Your next client is searching right now, and they’re deciding in seconds whether your practice feels trustworthy, easy to reach, and worth booking. We sit down with Darcy from Propel Marketing and Design to unpack what actually moves the needle for local SEO in therapy practices and wellness clinics, without the jargon and without the gimmicks. Darcy is the founder of Propel Marketing & Design...

We explain why bookkeeping matters but still cannot tell you what to do today with the cash in your therapy practice. We lay out a behavior-based money management system using Profit First so profit becomes a habit and cash flow stops feeling like feast or famine.  Meet with one of our coaches Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I&a...

Ethical persuasion helps clients reach a decision without pressure, guilt, or manipulation, and it works just as well in marketing as it does in the therapy room. We break down how people actually decide, why “no” often means indecision, and how to use persuasion science to increase follow-through and trust.  Today’s guest is Patrick van der Burght, who assists businesses and professionals to be e...

We break down how to bring your clinicians into the business story with real numbers while still keeping healthy boundaries around what stays private. We use a purpose-first approach and share the specific percentages and performance metrics that build trust, improve retention, and spark better teamwork. • Setting a clear purpose for sharing numbers with the team • Using percentages to explain pro...

We share how Dr. Lance mentored an internal leader to become CEO, built systems that survive turnover, and used equity partnerships to grow a durable, valuable practice without burning out. We set a practical path for strategy time, clear boundaries, and a definition of enough that protects health and family. Dr. Lance Knaub, Best Selling author of The 4% Break-Thru, helps entrepreneurs with 6 fig...

We share a humane, six-step framework that turns stressful sales calls into clear, ethical conversations that help clients say yes with confidence. Jonny Holsten shows how to confirm pain, qualify with heart, anchor price early, and end every call with a solid next step. Get the book free at www.bridgeselling.com/book or order Fix Your Broken Sales Calls on Amazon Our Profit Coaching program is en...

We reframe budgeting from a rigid diet into a freeing plan that gives permission to spend, sets a balance you choose, and helps you enjoy money without guilt. Through simple stories and practical steps, we map how a proactive plan turns stress into calm and intention. Meet with one of our coaches Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and...

We unpack why so many owners stay busy while their practice stands still, and how awareness plus simple systems can turn a job you built for yourself into a business that runs without you. Rick Tracewell shares practical, shame-free ways to escape the “uncomfortable comfort zone” and build real momentum. • defining the uncomfortable comfort zone • why autonomy and ego fuel avoidance • the myth of...

We answer three big questions practice owners keep asking: how to reward teams when margins feel tight, where the best referrals come from, and the single financial move that protects profit you can actually spend. Practical, simple steps you can apply today without guesswork. • profit-sharing that flexes with real results • session incentives tied to clear thresholds • training, flexibility, and...

We pull back the curtain on a year of tight cash, hard cuts, and better systems that led to healthier margins and faster growth. We share what broke, what we fixed, and the habits that keep profit steady as we serve more practices. • losing a key team member and redistributing work • profit squeeze from upfront payments and payroll timing • creating a drip account to match cash to delivery • migra...

We challenge the grow-at-all-costs mindset and show how therapy practices thrive by alternating intentional foundational seasons with focused growth seasons. Clear money systems, cash reserves, pricing, and processes turn revenue into real freedom instead of burnout. • defining foundational and growth seasons • when taking new clients harms cash flow • using Profit First and clean bookkeeping • bu...

We walk through a clear framework to know when your practice is ready to hire, from demand signals and admin bottlenecks to space constraints, lead flow, and pay structures. We share hard-won lessons so you can hire with confidence without risking your cash flow. Meet with one of our coaches Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I&apo...

We share a four-part, no-numbers plan to set direction for the year: pick a unifying theme, track clients served instead of dollars, block time for life buckets, and choose one skill or investment to grow. The goal is a people-first practice that stays profitable because systems and service make it inevitable. Meet with one of our coaches Hey Physical Therapists! I'm currently writing the boo...

Our 2nd most downloaded episode in 2025 is all about closing more sales.  We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show how to prepare, build trust, name the real problem, paint a better future, and confidently ask for the yes. Meet with one of our coaches Hey Physical Therapists! I'm currently...

Our top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients.  Ann Carden explains the exact steps to position your practice, package outcomes, and scale without burning out. Book a call with Ann Cardin: Acarden.com   annlcarden.com   Be sure to subscrib...

We step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly episodes. Meet with one of our coaches Hey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking fo...