The Terrible Creative

A friend of mine named Megan has spent more than a decade making beautiful, deeply human photographs of families. The kind of work that makes you feel something long after you’ve put the camera down. More than once I’ve told her she should be shooting commercial lifestyle campaigns. Every time I do, she smiles and says the same thing. “I couldn’t.” Not because she lacks talent. Because somewhere a...

This week, we are throwing a match into one of the most heavily guarded hiding places in the creative industry: financial trauma, pricing shame, and the business choices we make when the market goes cold. In this special "pod swap" episode, Patrick joins forces with Shelly Waldman from the Creative Campfire podcast. This isn't a sterile lecture on spreadsheets or corporate accounting pipelines. It...

We are doing something a little different this week. To give the live microphone a brief rest, we are pulling back the curtain on a project that has been built in the dark for months. In this episode, you are getting an exclusive, unedited listen to an entire chapter from my newly released audiobook: Chapter 14 — "Money Talks." This chapter cuts straight down to the bone of creative capitalism. It...

She said two words and I haven't stopped thinking about them since. This episode started at an APA event in La Mesa, in an artist's studio, in a conversation with a commercial photographer who's doing everything right. Personal work that matters, cold pitches going out every day, a real strategy executed with discipline. I asked how it was going. "We'll see." This one is about that phrase. What it...

There is a version of this job that looks incredible from the outside. The gear. The clients. The portfolio. What nobody sees is what it costs to produce it. In this episode I'm talking about the part of the creative life nobody puts in the brochure. What it actually means to be a professional. Not the romantic version. The real one. Where you photograph a CEO with a fractured finger, shoot a full...

Something shifted last week. Not dramatically. Quietly, the way things in this industry tend to change — while you're working, while you're trying to keep the phone ringing. Google's AI Mode is rewriting how clients find photographers. The search box that used to send people to your website now answers their question and keeps them inside Google. The content you spent years building to get found i...

There is a man standing in a clearing in Arkansas with a yellow guitar, singing about insulin prices to nobody in particular. Three million people found him. Not because of the production value. Because he was saying the thing. This episode is about the gap most professional creatives never talk about — the distance between the skills that pay your rent and the thing you actually have to say. How...

There's a composite photographer in this episode named Nate. His details have been changed. His situation has not. This episode is about the creator economy — what it actually costs, who it was actually built for, and the quiet compromise most creative professionals are making every day. Not loudly. Not dramatically. Just quietly, in parking garages, watching the blue light of a phone, waiting for...

Terrible Conversations w/ Tom Wright Tom Wright is a photography consultant based in Burnley, UK. He calls himself a phototherapist, and no, he's not a doctor. But photographers that work with him tend to leave unstuck. Tom started in 2011 teaching photographers how to shoot Impossible Project instant film. From there he shot weddings for over a decade, moved into commercial photography, and event...

We’ve spent a century conditioning ourselves to believe that if we aren’t "producing," we aren't "valuable." But in 2026, the machines can out-produce us all. This episode is about The Great Decoupling —the moment we stop being high-end processors and start being the source. We dive into the "Productivist Fallacy," why Maya and Chris are grieving the loss of their utility, and why your "Why" is th...

Getting good at your craft is supposed to be the goal. But for a lot of us, competence became the cage. This episode is about the feedback loop nobody warns you about: the better you get, the harder it is to leave. And what we build around the good thing to protect it. Also, some honesty about why I called this show "Terrible" that I haven't said out loud before. MENTIONED IN THIS EPISODE Bartleby...

Where does creative obsession actually come from? Not how to manufacture it. Not how to find it on a vision board. Where it actually lives. How it grows underground without your permission. And what it sounds like when it finally tries to break through. This episode is the follow up to Episode 61: Obsessed. If you haven't listened to that one yet, start there. This week I go back to a specific mom...

What separates a photographer who makes important work from one who just makes good photos? It might not be talent. It might not be gear. It might be something harder to name and harder to fake. This week I walked into an APA Peer-to-Peer Photo Book Critique in San Diego with six copies of my own book, a smug attitude, and some assumptions that didn't survive the first thirty minutes. What I saw t...

This is the last one. Four episodes. Four quadrants. Four different ways of asking the same question: who are you — really — when nobody's grading you? In the final episode of the Johari Window series, Patrick texts eight people the same question without defining the word first. A photographer in Texas who's bored at events but wants the money. A friend who performs down to what shoes she puts on....

Episode 59: "The Facade" The Johari Window Series — Part Three Some weeks Patrick knows exactly why he's making this podcast. Other weeks he almost quits. This week he almost quit. In Episode 59, Patrick pulls back the frame on the third quadrant of the Johari Window — the Facade — and what it actually costs creative professionals to maintain the gap between what they show and what's driving the s...

Everyone around you already knows. Your clients see it. The people who've worked alongside you see it. The people who love you have probably tried to name it — in ways you found reasons to dismiss. In Episode 58, Patrick continues the Johari Window series by moving from the Arena into the most uncomfortable quadrant: the Blind Spot. Not the things you're hiding. The things you don't know you're br...

There's a difference between being visible and being known. Most of us have confused the two. In this episode, Patrick is sitting at a networking event in San Diego when a graphic designer asks him a question he wasn't ready for: "Who are you to write a book? To make a podcast?" What followed was a masterclass in what happens when radical transparency meets a closed receiver — and why no amount of...

The fear underneath every AI conversation in photography right now isn't really about the future. It's recognition. In this episode, Patrick sits down with the hard question nobody in the industry is asking out loud: were we already making replaceable work before AI arrived? He traces the argument from a weekend with the Capture One leadership team, through his own portfolio audit, two unscripted...

Something is changing. This bonus episode is the announcement I've been putting off — partly because I wasn't sure how to say it, and partly because the timing is, as with most things in my life, sideways. The Terrible Photographer is becoming The Terrible Creative. Same show. Same voice. Same refusal to pretend I have it figured out. But the door is wider now — because the emails I've been gettin...

There's a moment in Season 11 of Alone where a man named Dub — forty days into the Canadian wilderness, starving, alone — watches a bull moose stand just out of reach on the other side of a freezing river. He has the shot. He has the skill. The river is just between him and the thing. He watches it walk away. Then it starts to snow. Then he slips. Both boots go into the water. "The moose was rubbi...

Every job has a floor. A salary. A review cycle. Someone in authority who tells you you're doing fine, keep going. Freelancing has none of that. There's no feedback mechanism that tells you you're okay. No quarterly check-in. No laminated menu that says: this is what we are, this is what we cost, this is what done looks like. There's just the work. And then the silence after the work. And then wai...

A photographer friend once gave me three words of advice that I've never been able to use: just be yourself. Not because the advice is wrong. But because it assumes a stable, available self waiting underneath—one you can just step into when needed. For a lot of us in the creative industry, that self got covered over so gradually we didn't notice it happening. In this episode, I'm getting into some...

London. 1886. A respected doctor stands before a mirror and drinks a potion he swore he would only use once. He doesn’t grow horns or sprout claws. He simply becomes... lighter . The weight of Victorian morality, the heavy wool of his reputation—it just slides off his shoulders. The first time, it requires the chemistry. By the end, Hyde doesn’t wait for an invitation. He just arrives. This is Epi...

I posted a question on Threads: "Where are you posting your images these days?" The answers were scattered. Glass. Grainery. Pixelfed. Substack. Flickr, somehow. Very few said Instagram. There is no home anymore. Instagram was built by photographers, for photographers. Square format mimicking film. Filters mimicking darkroom techniques. A grid layout that functioned as a digital portfolio. For a w...

It's 3 AM. You're scrolling through infomercials. A televangelist is selling "Miracle Spring Water" for $50—promising financial breakthroughs, healing, transformation. All you have to do is send money and believe. Fast forward to 2026. A YouTube thumbnail: "This CAMERA changed EVERYTHING 📷🔥" Description: "Amazon affiliate links below." Same hustle. Different spring water. In this bonus heresy, w...