The Terra Harvell Show

In this episode of The Terra Harvell Show™, Terra challenges one of the biggest beliefs in the beauty industry: that booth rent is the best path to freedom. If your salon feels maxed out or you're wondering how to build a business that actually scales, this episode is for you. Terra breaks down why traditional salon models create ceilings for both owners and stylists, what really happens when you...

Are high-performance workplaces actually toxic or just misunderstood? In this episode, I’m breaking down a conversation that every salon owner, leader, and high performer needs to hear. Because if you are building a business with real standards and a clear vision, not everyone will stay. And some of them will have something to say on their way out. This is an honest conversation about leadership,...

If you walked away from your salon tomorrow… would it survive? This is the question most salon owners avoid, but it’s the one that determines everything about your business. In this episode, I’m breaking down the real reason most salons are not scalable, not sellable, and ultimately not built to last. We’re talking about the hard truth behind booth rent salons, commission salon models, and why bot...

In this episode of The Terra Harvell Show™, Terra sits down with Kati Whitledge, founder and CEO of Maya and host of Beyond the Technique, for a powerful conversation on what it really takes to scale a salon in today’s market. Terra and Kati unpack the hard truths about scaling through people, why empty chairs are a leadership problem, and how marketing, data, and automation are changing the futur...

In this episode of The Terra Harvell Show™, Terra did a live podcast with Melissa Schleicher, founder of Parlour 3 Beauty, for a raw conversation about what it really takes to build a business that doesn’t run you into the ground. From betting on yourself and taking risks that feel terrifying, to navigating walkouts, building teams, and staying focused when doubt creeps in, this episode is a real...

In this episode of  The Terra Harvell Show , Terra sits down with Ronit Enos, founder of Salon Cadence, and her Brand Manager Nicole, for a powerful conversation about what it  really  takes to build a business that doesn’t run you into the ground. From burnout and broken systems to building wealth and planning an exit, this episode is a masterclass in scaling your salon with intention. Ronit and...

In this episode of The Terra Harvell Show, Terra sits down with Kristin Stutz, former stylist and salon owner turned Certified Financial Planner, for a candid and eye-opening conversation about what happens when life throws you a curveball, and your business isn’t prepared for it. Today, through Illume Financial Strategies, she helps salon owners and stylists build financial plans that protect the...

In this episode of The Terra Harvell Show, Terra sits down with salon owner Sydney Vakilzadeh for a brutally honest conversation about the day that completely changed her business, and why hearing “Your business plan is sh*t” was the best thing that ever happened to her. Sydney went from running a booth-rent mindset to building a thriving Strata™-structured salon, The Social Owasso, where stylists...

In this episode of The Terra Harvell Show, Terra sits down with salon owner Ashley Thomas for a raw conversation about what it really takes to scale a multimillion-dollar salon, and why most owners are getting it dead wrong. Ashley built a $2.2M commission-based salon in a town of just 3,000 people,  without booth rent, without burnout, and without losing her team.  This episode unpacks: Why most...

In this episode of The Terra Harvell Show, Terra is joined again by Dawson Floyd, Harper Ellis’ in-house legal and business strategist, for a brutally honest breakdown of the white label craze taking over the salon industry. If you’ve been sold the dream of “starting your own hair line” with a cute logo and someone else’s product, this one’s for you. Terra opens up about her own experience nearly...

In this episode of The Terra Harvell Show, Terra sits down with salon owner Jenny McCurry for a raw and powerful conversation about growth, grit, and grace. Jenny has been inside Harper Ellis education for years, but what makes her story powerful isn’t just her loyalty; it’s her growth.  From questioning her leadership to rebuilding a team rooted in trust, systems, and standards, Jenny’s story is...

In this episode of The Terra Harvell Show, Terra dives into one of the most controversial topics shaking up the beauty industry: white labeling hair extensions.  After nearly launching her own private label program, Terra pulls back the curtain on why she backed out... and why this model might be costing stylists and salon owners more than they realize. Key Takeaways:  • Why white labeling is rare...

In this episode of  The Terra Harvell Show , Terra is back with Harper Ellis’ in-house attorney, Dawson Floyd, to blow the lid off why so many salon owners are struggling to grow— and losing their best people in the process. They dive deep into the  real  reasons salon models are broken, why most leaders lack the confidence to make bold changes, and how Terra’s team is building something entirely...

In this episode of  The Terra Harvell Show , Terra is joined by Harper Ellis' in-house attorney (aka  our legal beagle ) Dawson Floyd, for a no-BS breakdown of what’s  actually  holding salon owners and stylists back from building real wealth. Together, they dive deep into the toxic booth rent vs. commission war, the emotional chaos driving the beauty industry, and why most salon models are  struc...

In this episode of  The Terra Harvell Show , Terra pulls back the curtain on what it takes to build high-performing stylists from the ground up—and why most salon owners are doing it all wrong. She’s joined by two incredible Harper Ellis stylists who’ve gone through the assistant program and come out on the other side with six-figure stats, unshakable confidence, and leadership skills beyond their...

In this episode of The Terra Harvell Show, Terra sits down with Emily Ford, founder of Fortify My Brand, to uncover the secrets of building a standout personal brand that attracts high-paying clients and skyrockets your influence. Emily shares her journey from humble beginnings to branding powerhouse, breaking down how to show up confidently online, build trust, and turn followers into loyal custo...

Your vision needs more than just motivation, it needs a plan. Too many salon owners stay stuck because they don’t know how to bridge the gap between where they are and where they want to be. A strong vision is the foundation of success, but without strategy and execution, it’s just a good idea.  If you’re stuck, overwhelmed, or unsure how to bring your goals to life, this episode is for you. Strea...

This week on  The Terra Harvell Show , Terra Harvell, the CEO and founder of Harper Ellis Hair Co., is sharing her journey from humble beginnings to leading one of the fastest growing brands in the hair industry.  Terra’s story is more than just inspiring—it’s a masterclass in innovation, resilience, and staying true to your purpose while scaling a business. Whether you’re a salon owner...

In this heartfelt episode of  The Terra Harvell Show , Terra sits down with Jamie Harrington, a hairstylist and loyal Harper Ellis customer, who turned a personal journey of resilience into a mission of hope. Jamie opens up about her unexpected cancer diagnosis, navigating the loss of her hair, and the emotional challenges that came with it. She shares how her experiences not only changed her...

In this episode of  The Terra Harvell Show , Terra sits down with Alli Webb, founder of Drybar, to uncover the real journey behind building her iconic brand. Alli shares the truth behind the “overnight success” myth, revealing the relentless work, early challenges, and marketing tactics that made Drybar a beauty staple. With a unique approach to salon culture—where clients trust every stylist...

In this powerful episode of  The Terra Harvell Show , Terra Harvell sits down with Kelly Cardenas, the first boss she ever had in the industry! Besides a seasoned past of running multiple salon locations, Kelly is a National Best-Selling Author and Podcast Host of "The Vibe." In this episode, they sat down for a dynamic conversation on leadership, mentorship, and the art of storytelling in th...

In this episode of The Terra Harvell Show, you're sitting in on a hair appointment- Terra style. Listen along as Terra interviews business strategist and entrepreneur, Natalie Dawson, President and Founder of Cardone Ventures while giving her an extension move up! They dive deep into the strategies that can take your salon from a single location to a multi-million-dollar empire. Natalie and T...

🎉 Welcome to the Season 2 Finale of The CEO Diaries! 🎉 Creighton and Terra are wrapping up this season and answering all your questions about The Legacy Program. Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in and we will see you in season 3!! Follow us on Instagram! @ceodiariespodcast @theterraha...

On this week’s episode Terra is diving into Harper Ellis’s brand new Legacy Program! This education is launching in 2024, and it’s going to rock your world. Can you really make PASSIVE income with Harper Ellis Hair Co? Do you want to be come a Harper Ellis Educator? She’s covering this and more in this episode! Make sure you subscribe so you never miss an episode, and leave us a review so we can c...

On today’s episode, we’re going back in time. We’re walking through the journey of how I went from having zero dollars to my name to becoming a multi-million dollar CEO. That’s right- we’re going allllll the way back to my childhood! Buckle up, it’s a bumpy ride. Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks fo...