Avetis Antaplyan

The Tech Leader's Playbook

News EN ↓ 141 episodes

Welcome to your weekly playbook for tech leadership - where founders, executives, and innovators share real strategies for scaling smarter and leading stronger. Hosted by Avetis Antaplyan, Founder and CEO of HIRECLOUT, a global leader in technology and go-to-market recruiting and consulting.

Author

Avetis Antaplyan

Category

News

Podcast website

podcasters.spotify.com

Latest episode

Jul 8, 2026

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Episodes

The AI Adoption Pattern Tech Leaders Are Missing in Their Teams 08.07.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Ariel Jalali, an AI entrepreneur, advisor, operator, longtime CTO, and founder of Paragon Tech. Ariel has been building in AI and machine learning since 2014,...

Why Scaling Companies Need Process Discipline More Than Heroic Employees 03.07.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this solo episode of The Tech Leader's Playbook, Avetis Antaplyan records from Tokyo, Japan on the final day of a trip that sparked a powerful reflection on Japanese business culture and what American companies can learn from it. Rat...

Why the Best Startup Founders Prioritize Action Over Certainty 24.06.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this solo episode of The Tech Leader's Playbook, Avetis Antaplyan explores one of the most overlooked yet critical leadership skills: decision-making. Drawing on insights from conversations with CEOs, CTOs, founders, professional athle...

Why Startup Founders Must Build Teams That Thrive Without Them | Mike Krupit 18.06.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Mike Krupit, a former CTO, COO, CEO, founder, executive coach, and strategic advisor, to explore what it really takes to build companies that can scale without b...

Why Tech Leaders Must Eliminate Repetitive Work to Elevate Their People 12.06.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this solo episode of The Tech Leader's Playbook, Avetis Antaplyan explores why AI may create more career opportunities than job losses, even as layoffs and automation dominate the headlines. Drawing from his perspective as the leader of an...

Why Tech Leaders Should Build Categories Instead of Chasing Competitors 03.06.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Bruce Cleveland, a venture capitalist, former CMO, Chief Executive Officer, engineering executive, author, and creator of the Market Engineering framework. Bruce has...

Why Scaling Companies Need Storytelling More as AI Content Explodes 27.05.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with David J. Ebner, founder of Content Workshop, a brand storytelling agency that helps companies blend human creativity with AI-driven marketing systems. David brings a uniqu...

6x CEO Reveals the Brutal Reality of Scaling a Company 20.05.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Mike Grossman, a six-time venture-backed CEO, longtime Silicon Valley operator, and author of Failure is an Option. With more than three decades of leadership experience ins...

Why Scaling Companies Expect Every Employee to Elevate the Team 15.05.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this solo episode of The Tech Leader's Playbook, Avetis Antaplyan breaks down what he calls “The Great White Collar Compression”, the growing disconnect between a strong-looking economy and the pressure many white-collar professionals are feeling...

Why AI Requires Tech Leaders to Rethink Team Structure Completely 08.05.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this solo episode of The Tech Leader's Playbook, Avetis Antaplyan breaks down what he calls the “new leadership stack” and challenges leaders to ask a hard question: if you were dropped into a new company today, would you still get hired as a leader...

Breaking the Bottleneck: How CEOs Can Avoid Being the Problem 29.04.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Laurie Maddalena, a leadership consultant, keynote speaker, author, and former HR executive who helps organizations build healthier, higher-performing cultures. Laurie brings...

Why Most Startups Misunderstand Go-To-Market in Complex AI Ecosystems 22.04.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Chaitra Vedullapalli, President of Women in Cloud and a global go-to-market strategist who has driven billions in economic impact. Chaitra shares her mission to democratize econ...

Tech Leaders Need to Know AI Accelerates Execution But Cannot Rescue Weak Foundations 16.04.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan delivers a solo recap of the last five conversations on the show, connecting themes across AI, category creation, biotech, enterprise technology, and leadership psychology into one bigger narrat...

The Mistake Leaders Make When Assuming Pay Equals Motivation 08.04.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Dr. Paul White, a researcher, leadership advisor, and co-author of The 5 Languages of Appreciation in the Workplace. Dr. White shares his unique journey into the world of employee e...

Why Companies Are Masking Hiring Mistakes With The AI Narrative 03.04.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan tackles one of the most common narratives in today’s hiring market and argues that most people are blaming the wrong thing. In this solo episode, Avetis breaks down why AI is not the primary driver...

What Tech Leaders Get Wrong About AI Replacing Jobs in the Near Term 25.03.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Dr. Craig Kaplan, an AI pioneer, founder of iQ Company, and a four-decade veteran in artificial intelligence and collective intelligence systems, for a wide-ranging conversation on wher...

Why Most Engineering-Led Startups Misread Market Demand and Stall Growth 18.03.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Kevin Maney, veteran journalist, bestselling author, and co-author of Play Bigger and The Category Creation Formula, to challenge one of startup culture’s most repeated ideas: product-mar...

Why AI Will Accelerate Drug Discovery, Not Replace Biotech Teams 11.03.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Alok Tayi, a Harvard-trained scientist, repeat tech founder, and the founder of Vibe Bio. Alok shares his journey from academia and engineering into entrepreneurship, where he built multipl...

Scaling from 500 to 5,000 Employees: Why Shipping Fast Stops Working 04.03.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Pranav Lal, Head of Business Technology at Gusto and former Enterprise Systems Leader at Slack, Eventbrite, Ethos, and OneTrust, to unpack what it really takes to build enterprise-grade syste...

You’re Not Ready for an AI Team Member (Here’s Why) 25.02.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan and Daria Rudnik discuss the transformative impact of AI on leadership and team dynamics. They explore how AI is reshaping workflows, the importance of building trust and acceptance among team members, and th...

Real Servant Leadership Isn't Soft. Here's Why. 18.02.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan delivers a powerful solo deep-dive into one of the most misunderstood concepts in modern leadership: servant leadership. Drawing from personal experience, organizational patterns, and hard-earned lessons, A...

Your Boardroom Is Full of People Who Think Exactly Like You 13.02.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Kylee Ingram, a decision science expert and co-founder of Wizer, a platform built to help leaders design better decision-making rooms at scale. Kylee’s journey began in sports television and do...

Think Your Startup Needs Venture Capital? Think Again 04.02.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠https://www.instagram.com/avetisantaplyan⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Alex Shartsis, serial founder, former corporate development lead, and current CEO of Skyp.ai—to unpack the real cost of “growth at all costs.” With scars and exits to back his views, Alex offers...

Why Great Talent Gets Ignored and Fakes Get Interviews 30.01.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠https://www.instagram.com/avetisantaplyan⁠ In this episode of The Tech Leader's Playbook, Avetis Antaplyan dives headfirst into the trust crisis disrupting hiring across tech and go-to-market roles. Drawing from conversations with both hiring managers and top-tier candidates, Avetis unpacks the growing disconnect: w...

If You’re Not a Top 3 Brand, You’ve Already Lost 70% of Deals 21.01.2026

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠https://www.instagram.com/avetisantaplyan In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Kurt Uhlir, seasoned CMO, operator, and advisor to private equity-backed growth companies, for a no-BS breakdown of what modern marketing and real leadership look like at scale. Kurt challenges the...

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