The Teacher Biz Podcast

Heather shares a heartfelt thank-you to everyone who has listened, supported, and grown alongside The Teacher Biz Podcast. As the show takes a hiatus, she invites you to continue revisiting past episodes as a resource and to stay connected through email and Instagram. She also shares encouragement for anyone who’s been quietly wondering what might be possible beyond traditional teaching. Meaningfu...

If perfectionism has you stuck overthinking instead of moving forward, this episode is your permission slip to let it go. Heather shares how perfectionism (not lack of skill or strategy) quietly holds so many teacher business owners back, and why imperfect action is the real key to progress, clarity, and profit. Tune in and learn why done is better than perfect and how putting your work out there,...

If you’ve ever had a sale fall flat and immediately wondered what went wrong, this episode is for you. Heather breaks down the quiet reason launches often underperform (it’s usually not your offer), and walks through a pattern she’s seen again and again in her own data. You’ll hear why selling to the same audience over and over loses momentum, why new subscribers convert differently, and how relyi...

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start After mapping out what Heather thought would be a strong Black Friday strategy, the results came back and they were some of the lowest she’s ever seen. Instead of spiraling, she pivoted fast. She brought back her “12 Days of Sales” promo, led with her bestselling Alphabet Kit, and immediately saw stronger results, including her bigges...

Stefanie Hohl is the creator of ABC See, Hear, Do , an innovative phonics program that helps kids learn to read through movement and fun. As a literacy advocate, author, and educator, she has helped thousands of children develop a love for reading. Stefanie is passionate about making learning engaging, especially for active kids.  In this episode, Stefanie shares how her son’s struggle with learni...

Kelli Fetter is a Certified Handwriting Specialist and the founder of Handwriting Solutions, LLC, where she leads a team providing world-class virtual handwriting, reading, and spelling support to students worldwide. She’s also a respected educator for teachers and therapists, known for her evidence-based approach to handwriting, dysgraphia, and dyslexia. With a background in pediatric occupationa...

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start If your business has felt a little wobbly lately (slower sales, quieter customers, strategies that used to work suddenly falling flat) this episode is the pep talk you need. Heather talks about the “trust recession,” how AI has changed buyer behavior, and why so many entrepreneurs are experiencing a slump. She opens up about her own r...

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Feeling like your sales or emails have gone a little stale? In this episode, Heather talks about the experiments she’s running this season to breathe new life into her business. She’s ditching the copy-and-paste sales strategies, and questioning everything from why her emails land in the promotions tab to whether hitting “duplicate” i...

It’s the final countdown of 2025, and Heather’s here to help you finish the year strong. If you’re stuck on what to promote for Black Friday or wondering how to keep your audience engaged through December, this episode has you covered! Heather shares her go-to strategies for creating promotions without slashing prices, plus smart ways to warm your email list and boost sales during one of the noisi...

If you’ve listened to The Teacher Biz Podcast for a while, you know Heather’s no stranger to tech troubles. But this past week took things to a whole new level when a major AWS outage hit the internet. Right in the middle of her membership launch, Heather found herself in the thick of it…payments failing, customers confused, and chaos unfolding in real time. She had no idea how much it would impac...

Heather’s been testing new Facebook ads, and the results might surprise you! From direct-to-sale campaigns to freebie funnels, she’s sharing her recent experience experimenting with different ads and how each one performed. Heather walks through what her ads looked like, where they led, the tweaks she’s made over the past few weeks, and the strategies that are working right now. From honest frustr...

Think Facebook ads are just a money pit? Heather’s proof they can actually build a six-figure email list and pay for themselves along the way. In this episode, she shares how she grew 115,000+ subscribers with simple tweaks, smart testing, and a strategy that’s easy to repeat. From her first scrappy ad to her top-performing seasonal campaigns, Heather explains what worked, what flopped, and what s...

Nadalie Bardo simply loves Pinterest. As a blogger, she achieved 1 million views on Pinterest in her first month, organically grew her email list to 24K subscribers, and gained 1000s of happy customers. With eight years of Pinterest marketing experience, she has taught over 7,000 blogs, brands, and businesses through her online courses and coaching. As Your Pin Coach, Nadalie is here to help you i...

Heather takes listeners inside her own funnel on the Kindergarten Ready side of her business, sharing exactly how it’s set up, what products she relies on, and the strategy behind it all. She walks through each step, from the freebies that bring people in, to the tripwires, upsells, and even her spicy “no thanks” links that keep conversions moving. And she doesn’t just share ideas! Hear her real n...

Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming. Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without ma...

Laura Kebart leverages her 20+ years of classroom teaching experience and instructional coaching systems to serve busy middle school English Language Arts Teachers through her online presence at languageartsteachers.com . Through her educational consulting, realistic instructional strategies, hands-on workshops, and back-to-school MSELA Summit each July, Laura helps educators teach with confidence...

Imagine bringing in over 100 sales in 2 days with less effort than a Sunday lesson plan. Heather gives a behind the scenes look at a quick flash sale she ran using two of her best selling resources from Kindergarten Ready: the Ultimate Alphabet Learning Kit and the Ultimate Numbers Learning Kit, bundled as the “Back to School Bundle.” She shares how she pulled it all together by creating a simple...

Working from home can feel like a dream…until the laundry, the TV, and the “just five more minutes on Instagram” start pulling you away from your goals. In this episode, Heather shares five simple strategies that have helped her stay productive as an online business owner. From setting intentional deadlines and time-blocking your day to creating real accountability and building a workspace that ac...

If you have an online business, then guess what, you are officially a marketer! And it’s time to start looking at your business and the world around you through that lens. In this episode, Heather breaks down what some of the biggest brands are doing right when it comes to their marketing strategies, and how you can bring those same ideas into your own business. From building anticipation to creat...

Running a business is never a smooth ride. It is messy, unpredictable, and sometimes downright hilarious. In this episode, Heather shares some of her craziest webinar stories (think paper shuffling, awkward silences, and epic tech fails). She talks about the early days of running live webinars, the time she completely lost internet connection during a big sales pitch, and what it is like trying to...

If you’re selling a product for the second time, you’ve already done the hard part. Now it’s all about making that product even more profitable! In this episode, Heather shares her proven strategies for re-selling a product and maximizing results, like how to use what you’ve already learned from past launches, the early bird bonus trick that can make day one sales sky-rocket, and why shorter sales...

Heather shares a bold move that might surprise you. She stepped away from Instagram completely for the summer. In this episode, she explains why she hit pause, the simple shifts she made (like leaning into email and paid ads) that kept leads rolling in, and the unexpected wins that came from choosing sustainability over social media hustle. Plus, she shares how the break gave her more time with he...

Are you using AI in your business yet? If so, are you really getting the most out of it or just testing the waters? Maybe you’re still resisting the AI movement because you’re worried about robots taking over. Either way, you might be missing out on something that could make your life so much easier! In this episode, Heather talks about how AI can actually help you, not replace you. She shares sim...

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start   Struggling to write sales emails that don’t make you cringe? This episode is here to help! Selling doesn’t have to feel sleazy. In fact, when you shift your mindset, it can feel just as natural (and fulfilling!) as teaching. From reframing your emails as conversations to using storytelling and simple teaching moments, this episode g...

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start   Ever dreamed of making money while spending your afternoon at the park with your kids? This episode dives into a topic that’s top of mind for so many online business owners: passive income. It’s often seen as the ultimate goal in the online business space, but what does it actually take to make it work? Contrary to what a lot of peo...