Appetite Creative

The Talking Giraffe

Business EN ↓ 65 episodes

We would like to introduce you to Talking Giraffe, a new, interactive and definitely entertaining podcast from the Appetite Creative team. Each month, we will invite experts on a topic to join the Talking Giraffe podcast and share their views alongside other opinionated and brilliant ad tech minds!

Be sure to visit the podcast's website and support the creator: www.appetitecreative.com

Author

Appetite Creative

Category

Business

Podcast website

www.appetitecreative.com

Latest episode

May 22, 2024

Where to listen?

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Episodes

Connected Packaging is not the future. It is NOW! 01.07.2021

In this webinar, Jenny Stanley - Founder and Managing director of Appetite Creative - hosted the following industry experts in connected experiences to discuss how these solutions have evolved throughout the last years and how it has changed the digital business panorama: Renata Monteiro Costa - Marketing Manager Iberia at Tetra Pak Islam ElDessouky - Global Creative Strategy Director Hydration, S...

The Power of Earned, Paid and Owned Media 08.06.2021

We can't discuss digital marketing these days without mentioning Media. Check out our webinar on the Power of Earned, Paid and Owned Media, where we discussed on their pros and cons and different applications, counting with the presence of five industry experts.  Featuring Michael Nevins , Chief Marketing Officer at Smart AdServer; Victoria Usher ; Chief Executive Officer and Founder of Ginge...

What will B2B Marketers prioritise in 2021? 31.03.2021

In this webinar, we have finally revealed what we found after running Global B2B Marketing survey, and shared the most relevant insights about a variety of industries' B2B marketing plans for 2021. To debate the report and discuss the findings, Jenny Stanley - Founder and MD of Appetite Creative - hosted Paul Evans - CEO at Adgile Media -, Lou Nylander - Global Marketing Director at Unruly-, Graha...

¿Deben las marcas tomar partido? 03.03.2021

Consulte nuestro primer seminario web en Español sobre cómo las marcas pueden crear conciencia sobre su compromiso con la sostenibilidad o la responsabilidad corporativa. Con la participación de Bárbara Manrique de Lara, Directora de Comunicación y Conenidos de Madrid PLATFORM, Guillermo Quintana, Director Expansión Franquicia Latinoamerica, Jesús Tortosa del Valle, Director General de la Cámara d...

Building Reputation in 2021 for B2B Businesses 19.12.2020

Listen to another webinar promoted by Appetite Creative! In another episode of the Talking Giraffe Webinar Series, Jenny Stanley , Founder and MD of Appetite Creative hosts Katie Atkinson,  Founder at The Runway Media, Victoria Usher,   CEO & Founder at Gingermay, Lei Sorvisto, Chief Marketing Officer, Global at Hybrid Theory, Steven Grinberg, Senior Director of Marketing at Squirro...

Should brands stand for something? 04.12.2020

Check out our Webinar on How brands can raise awareness around their commitment to sustainability or corporate responsibility. Featuring Filip Lundberg, Head of Sustainability at Djurgårdens IF (Swedish Football and Ice Hockey Team), Maria Garcia-Moreno, Senior consultant - ESG, Sustainability and Climate Change at PwC, Amy Williams , Founder & CEO at Good Loop, Jamie Gray , Sales & Operat...

What Impact Has Covid-19 Had on the Healthcare Industry? 04.11.2020

Check out our Webinar on the impact that Covid-19 has had on the Healthcare Industry, featuring Dani Jimenez Herranz , Global Digital Lead at Bayer, Guillermo Macarron , Solutions Business Manager at Johnson & Johnson and John Campbell , Sales Manager (Spark - Remote Engagement) at Allergan. Jenny Stanley , Founder and MD at  Appetite Creative is, as usual, our super Host for another amaz...

How to Source the Best and Most Diverse Talent in the New Normal 29.09.2020

Face-to-face interviews used to be an indispensable process of recruitment, but with the digital storm COVID-19 has brought about, virtual interviews are only one of the many changes that have happened to the recruitment industry in the times where people's mobility has been restricted. In this webinar, we will have recruitment experts from PepsiCo, Capgemini, Volvo & SGS discussing the digita...

How to Source the Best and Most Diverse Talent in the New Normal 28.09.2020

Face-to-face interviews used to be an indispensable process of recruitment, but with the digital storm COVID-19 has brought about, virtual interviews are only one of the many changes that have happened to the recruitment industry in the times where people's mobility has been restricted. In this webinar, we will have recruitment experts from PepsiCo, Capgemini, Volvo & SGS discussing the digita...

How to Connect with HCPs and Consumers in the New Digital World 01.09.2020

The challenge in the pharmaceutical industry has always been to keep up with innovation and technology. With huge disruptive changes in society with COVID-19 and new technologies springing up all the time, it has become crying needs for pharmaceutical companies to figure out how to adapt to get ahead of the game and how to get the impact and education possibilities they need to get in front of the...

How brands can level-up their marketing strategies with gaming and E - Sports 03.08.2020

The popularity of gaming is soaring. With a steady increase in players, the Covid-19 pandemic has pushed the sector into overdrive, with huge audiences of global players engaging with gaming every day. And the market is reaping the rewards, with Newzoo predicting gaming industry value will rise to $159.3 billion in 2020; much of this due to the increase in revenue from locked-down users needing en...

Innovate or fail: How digital adoption is the key to survival in a crisis 23.06.2020

It is widely accepted that the COVID crisis has forced as much change in 10 weeks as was predicted to take place in 10 years, and for businesses around the world this has prompted some major pivoting. Agile, forward thinking companies have been the big winners as business models have been turned on their heads. These brands will continue to reap the rewards of their fast reactions to major changes...

How do brands and businesses prepare for the bounce back? 28.05.2020

In this fast paced webinar, experts from brands, agency and industry experts discuss how brands and agencies are striving to perform and deliver new creative products and campaigns during the current crisis. The session will also give a future view of what life will look like post lockdown and beyond. The effects of COVID-19 are immense and businesses have grappled to cope with the impact on their...

How to market in times of crisis and how can the SMEs come out of this stronger? 19.05.2020

This Talking Giraffe podcast is an honest look at how small businesses are coping during this crisis. The session features founders of SMEs within the ad tech industry and they give their tips, warnings and hopes for how they are surviving and whether they can come out the other side stronger.

Cookieless targeting and how the hell the industry is meant to cope and flourish in a future with no reliance on device ID tracking 28.04.2020

Google’s recent announcement that Chrome will end support for third-party cookies didn’t come as a surprise to anyone. What has taken us by surprise is the reaction of some advertisers who are irrationally walking away from data driven performance advertising and reducing spend in digital. This no doubt comes off the back of an increasing number of brands internalising how they can reach their con...

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