Lukas Steiner

The Talentir Podcast

Business EN ↓ 11 episodes

Behind every top creator, there’s a business. This is The Talentir Podcast — the podcast that uncovers how money really flows through the creative economy. From bedroom pop stars to global streamers, from managers to operators — we reveal the untold stories behind the business of getting paid.

Author

Lukas Steiner

Category

Business

Latest episode

Jul 3, 2026

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Episodes

EP 11 - From Kitchen Utensils to the O2 Arena: Rusanda Panfili 03.07.2026

She became the youngest student ever admitted to the Vienna Conservatory at 11 — moved there alone, barely speaking German, and went on to perform as solo violinist for Hans Zimmer in arenas across the world, tour with Andrea Bocelli, and debut at the Royal Albert Hall. In this episode of Monetized , we sit down with Rusanda Panfili : Moldovan-born violinist, composer, arranger and winner of the A...

EP 10 - The Classical Musician Breaking All The Rules 04.06.2026

She moved from Italy to Vienna at 13 with nothing but a cello and a dream — and ended up becoming the only Deutsche Grammophon artist in the world recording viola da gamba. In this episode of Monetized, we sit down with Maddalena Del Gobbo : baroque musician, cellist, viola da gamba soloist, and living proof that breaking the rules in classical music might be the only way to survive it. She heard...

EP 09 - From Dialect Comedy to 169K Followers: Gini Lampl on Creator Life 21.05.2026

She has 169,000 followers on TikTok, 61,000 on Instagram, her own pumpkin seed oil and an album in the drawer — all as an alter ego that was never planned. In this episode, Gini Lampl , better known as Billie Steirisch , joins us: singer, actress, comedian and arguably Austria's most unconventional content entrepreneur. Gini studied music and acting, was about to launch her stage career — and then...

EP 08 - Understanding GenZ Marketing with @vlakis_life 14.05.2026

She moved to Vienna alone, not knowing anyone — and turned that loneliness into a community of 35K+ on Instagram and 39K+ on TikTok with 4.4M likes. In this episode, Vlada (@vlakis_life) — content creator, digital bestie, and Latvia-born Vienna local — opens up about what it really takes to build an audience from scratch, how a video about university condoms launched her career, and why she's now...

EP 07 - The UX Rebel Fixing Accessibility in Tech 05.05.2026

Fifteen percent of the world lives with a disability—but most products still ship with barriers built in. In this episode, accessibility specialist and UX researcher Laura Wissiak explains why “if it’s not accessible, it’s not usable” and how treating accessibility as an add‑on is costing companies real money. We go from her early UX days and the question “why is this not accessible?” to her work...

EP 06 - The Man Behind Reinier Zonneveld 11.03.2026

Reinier Zonneveld trained an AI on 80 days of his own music and then took it on stage for marathon live sets with robots, holograms and a Guinness World Record in the bag. In this conversation, we go from his childhood between Metallica and classical piano to becoming one of the most streamed techno artists in the world and founder of Filth on Acid. We talk about how he walked away from a “safe” e...

EP 05 - From Hyper Hyper to AI Hits: Jens Thele on Building Scooter and Reinventing Dance Music 18.02.2026

In this episode, we sit down with Jens Thele, the mastermind behind Kontor Records and the long-time partner of HP Baxxter (Scooter). Jens isn't just a label boss; he’s an architect of the electronic music scene. He talks about hustling in the physical era of vinyl and MTV, navigating the shift to digital and YouTube, and why long-term success comes from betting early on electronic music, trusting...

EP 04 - The End of Monthly Salaries? Future Researcher on Money, AI & Banking 11.02.2026

What if monthly salaries are just as outdated as fax machines? We sit down with a trend researcher and futurologist Tristan Horx who advises banks, Fortune 500 companies, and governments across Europe. We explore why monthly pay is a cultural relic from the industrial age, how crypto was a rebellion against broken financial systems, why Gen Z has stopped believing in the future, and why Europe is...

EP 03 - From Adult Content to Creator Economy: How Maloum Built the Anti-OnlyFans 04.02.2026

When three WU Vienna students accidentally discovered demand for a niche creator marketplace, they built it strategically, not chasing hype. Today, Maloum processes millions in creator transactions monthly with 80-90% profit margins. In this episode, our Tobias Mittendorfer reveals how they've outmaneuvered larger competitors through payment reliability, personalized creator support, and an obsess...

Ep 02 - NFTs, Financial Literacy, and the future of Tokenization 28.01.2026

In this episode, we sit down with Yat Siu, founder and CEO of Animoca Brands—a Web3 venture capital firm managing $1.8 billion in assets and supporting 600+ portfolio companies. Yat breaks down why the current creator economy is rigged, how platforms like Apple, Google, and Spotify extract massive fees while controlling distribution, and why blockchain technology and tokenization are the only real...

Ep 01 - The YouTube Truth: Debunking the Instagram Monetization Myth 12.01.2026

Join us for the first episode of Monetized with guest Sara Lombardo—a content creator with 300K+ followers and 100M+ YouTube views. Sara debunks the biggest lies about online monetization and reveals why YouTube is the platform where creators actually make money. Discover why your Instagram followers won't convert to YouTube subscribers and how to build a sustainable content strategy that doesn't...

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