The Sustainable Creator

Something feels off. The work is paying, but you're dragging yourself to the desk. Or you love what you do, but the numbers don't add up. Or the money and the passion are there, and it still doesn't feel like yours . That friction has a name. In this episode, we break down the 3P decision-making framework we use with coaching clients: passion (what puts you in flow), purpose (the bigger impact you...

If your business is outgrowing you and tasks keep slipping through the cracks, the cause is usually the same: no clear system for the work. Brittany Pearson is a verified ClickUp consultant who has built systems for online business owners since 2019, and her superpower is turning chaos into something simple you can scale. She breaks down how to build a system from scratch using a real podcast work...

Most creative service providers sell one thing at a time. A client books, you deliver, they leave, and you go back to hunting for the next project. That is the loop that keeps you stuck on the income rollercoaster. When every month starts at zero, there is no structure, no predictability, and a lot of quiet stress. The problem usually is not your talent. It is that your offers do not talk to each...

What your clients are buying is changing. The questions they ask are changing. Even your definition of work is changing. And if you're a creative service provider, you've probably felt the floor shift under you in the last 6–12 months. You're not imagining it. And you're not the only one quietly panicking about it. Steve Kamb built Nerd Fitness into a business pulling 1.5 million visits a month fr...

We're experimenting - we'd love to hear your thoughts in our IG DMs! https://www.instagram.com/joandlyndon/ In this solo episode, Lyndon breaks down an experimental strategy shift sparked by a comment at Craft and Commerce. You'll learn why we're trying to lean into unpolished, solo episodes as a way to get clients to like you as coaches and trust our frameworks. Inside this episode, we cover: The...

"Are you speaking to their problems? Are you speaking to their desires? Are you speaking to their questions that they may have about your offer? And are you talking about the actual offer?" If you are a creative entrepreneur struggling with inconsistent revenue and feeling completely isolated in your sales process, the missing piece in your messaging is likely a lack of urgency. So many business o...

Building a creative business can be incredibly isolating, but the antidote isn't hiding behind your screen; it's getting into the right rooms. Too many creative entrepreneurs struggle with inconsistent revenue and a lack of community because they rely on cold, transactional corporate networking tactics that only drain their energy. It is easy to feel stuck when you're aggressively knocking on door...

As a creative entrepreneur, inconsistent revenue and business anxiety often stem from winging your discovery calls. You know your craft, but sitting down on Zoom to close a package can feel incredibly overwhelming, especially when you encounter the dreaded "I need to think about it" or get ghosted. We often lack the structure to protect our time, leading us to take calls with unqualified leads and...

"We are so starved for connection that everyone is trying to almost make up for lost time". You’ve built a business, but right now, it might feel more like a cage of high overhead, constant team management, and endless client calls. It is incredibly easy to feel isolated at the top when you are carrying the weight of a team and watching your profit margins shrink. Sometimes, the bravest and most p...

Stop obsessing over viral metrics and start looking for the actual human beings engaging with your content. If you are a creative entrepreneur struggling with inconsistent revenue, it is easy to assume you just need more marketing. But in reality, you probably already have "buried leads" hiding in plain sight. You just lack the structure to track and manage those relationships so that you don't fe...

Today, we are joined by Belle Grubb, an author, podcast host, and Salt Lake City-based content creator. After recently moving across the country, Belle intentionally embedded herself into her new city by rapidly collaborating with local brands and small businesses. This episode is a must-listen for anyone curious about what it looks like to start pitching and working with local businesses to secur...

Hannah has built a business model around running a rental photo studio to create time freedom so she can be more present as a mom. From renting her first space just two years ago to recently opening her second physical location, Hannah breaks down what it takes to own and operate a highly versatile, profitable studio. We talk about the importance of market research, creating seamless systems, and...

Ever wonder what it’s actually like to share a stage with MrBeast and Will Smith? In this episode, we chat with Kahlea Wade, founder of the influencer management agency Alora Society, about her incredible experience MCing the 1 Billion Followers Summit in Dubai. Who is this episode for?  This conversation is a must-listen for creative service providers who are feeling stuck, looking to scale, or t...

Today, we are sitting down with Chenell Basilio, a newsletter growth strategist who helps creators cut through the hacks and grow their email lists sustainably. Chenell shares her entrepreneurial journey, transitioning from experiencing intense burnout doing client ads to building a thriving email list that sits at around 40,000 subscribers today. We dive deep into the mechanics of her "30 Days of...

If you’ve ever dreamed of seeing your book on a Barnes & Noble shelf, you need to hear this episode. Today, we are joined by the amazing Sam VanderWielen, an attorney-turned-entrepreneur who scaled her digital product business to over $10 million using just two products. We're celebrating the one-year anniversary of her incredible book,  When I Start My Business, I'll Be Happy ! Most people th...

In this episode of the Sustainable Creator podcast , we get the absolute pleasure of talking with Aashima Verma, the brilliant founder of the ad agency AV Marketing. Aashima shares her powerful story of leaving her corporate marketing job at just 26 years old to bet on herself, landing a $30,000 first month right out of the gate. Today, she runs a multinational agency that specializes in scaling s...

Have you ever tried to write your brand story and ended up staring at a blank page? Or maybe you know your story, but the thought of sharing it online puts your nervous system straight into fight or flight? This week on The Sustainable Creator podcast, we are so excited to welcome Larissa Riley, a messaging strategist and brand story architect! Larissa shares why storytelling is so essential for y...

Today on the Sustainable Creator podcast, we are chatting with Saba, the founder of Her Support System and In Demand VA. Saba is a systems genius who supports female founders with their team systems and projects, and coaches women to become highly profitable virtual assistants. In this episode, Saba breaks down how to build adaptable service provider business systems that can free up at least 10 h...

Does SEO feel like both a buzzword and a totally foreign language? If you want to increase your website traffic but don't know where to start, you are in the right place. In this episode, we are so excited to welcome Courtney Jones. Courtney runs Little Creative Company, an SEO-focused web design studio, and she is a master at taking tech-heavy concepts and breaking them down in a simple, digestib...

Working for yourself is an absolute dream, but it can get incredibly lonely when your only coworker is your dog! If you are craving local business friends but the thought of traditional networking events makes you want to hide under the covers, this episode is exactly what you need. Today, we are joined by the queen of community herself, Kelci Borges. Kelci is the founder of the WeAreSheRose agenc...

Are you capped out on 1-on-1 client work but have absolutely zero desire to build a massive agency or manage a big team? You’re not alone. In this episode of the Sustainable Creator podcast, we are sitting down with Becky, a boutique agency owner and expert in all things memberships. We are diving deep into the world of service-based membership models, the perfect pivot for creative service provid...

Today, we are so excited to have Kendra Ashton with us to talk heavily about sales, specifically how to sell in the DMs. If you've ever wanted to make more money in your business but felt like selling in direct messages just feels gross, this conversation is exactly what you need. Kendra is a family and wedding photographer, as well as a business coach, who gets 85 to 90 percent of her sales strai...

Today, we have Elisa with us, who is the founder and CEO of ZealCast Studio, a podcast management agency specifically for female creatives. We are diving deep into the world of podcasting for your business and how it can help you build authority and leverage your brand without the hustle. Elisa shares incredible insights on how long-form audio can build a deep know, like, and trust factor with you...

If you are sitting at your 9-5 desk right now, dreaming of handing in your notice but terrified of losing that steady paycheck—this episode is for you. Leaving the corporate world isn’t just about logistics; it’s a massive identity shift. Who are you without the job title? How do you handle the "money scaries" without a bi-weekly deposit? We are sitting down with Ashley Mina (aka Your Work Wife),...

Hosted by  Jo & Lyndon , coaches for creative service providers, this episode of  The Sustainable Creator  explores how to escape the social media churn and build a marketing engine that lasts. If you’ve been treating Pinterest like Instagram, you might be missing out on your most sustainable traffic source. We sit down with "Pinterest Queen" Coley Lane to demystify the platform and create a r...