The Supply Chain Marketing Show

AI is transforming marketing faster than any shift in decades. Content is instant. Campaigns scale overnight. Automation is everywhere. But here’s the problem: speed doesn’t create trust, speed is the benefit of having it. In this episode of The Supply Chain Marketing Show, host Ralph Henderson sits down with Movement Mortgage Chief Marketing Officer Jake Fehling — a marketer who understands high-...

Content is King; Clarity is Queen Supply chain companies don’t have a marketing problem — they have a clarity problem. In an industry built on precision and performance, organizations often struggle to explain why they matter. The result? Endless tactics, endless messaging, and buyers still asking the same question: “Why are you different?” In this episode of The Supply Chain Marketing Show, Ralph...

If you're still using 30 tags, you aren't reaching customers, you’re triggering spam filters. Hashtags are filing cabinets, not reach boosters. Learn the difference. Forget the old days of spamming hashtags and boring press releases—this episode is a wake-up call for anyone in the logistics industry. You’ll learn why modern social media algorithms now penalize "hashtag dumping" and instead reward...

Marketing has long been overlooked in the supply chain and logistics industry, often misunderstood, undervalued, or treated as an afterthought rather than a growth driver. Many operations leaders focus heavily on execution and efficiency, assuming strong service alone will fuel growth. But in today’s competitive and volatile market, that mindset creates blind spots. Companies struggle to different...

Stop drowning in workload—start getting results with AI that actually moves the needle. Struggling to hit numbers with a maxed-out team? This episode shows how smart AI + human strategy can fix one real marketing headache, boost results, and free your week.

What 5,000 exhibit evaluations reveal about who wins on the show floor—and who gets ignored. Stop blending in. Start converting attention into real exhibit results in 2026. Trade shows are louder, more crowded, and more expensive than ever—and “showing up” is no longer enough. In this timely micro-session of The Supply Chain Marketing Show, moderator Ralph Henderson sits down with exhibiting perfo...

Forget the stereotypes: Gen Z is reshaping work, and this episode reveals how. Turn generational friction into collaboration with insights that cut through the noise. In The Truth About Gen Z, Ralph sits down with Hannah Ubl of Good Company Consulting to cut through the noise and reveal who Gen Z really is at work—especially in supply chain. Hannah explains how this generation thinks, what they wi...

Why the smartest supply chain brands are investing in real media—content, credibility, and connection—for 2026. When you hear persuasion and influence, what comes to mind? If it’s not media, it should be. In this powerful episode of The Supply Chain Marketing Show, host Ralph Henderson sits down with Brad Berger, President and Founder of SupplyChainBrain, to unpack how media has evolved from simpl...

It's more than just a trade show—Manifest is the only event that brings the entire end-to-end supply chain ecosystem under one roof. In this episode of the Supply Chain Marketing Show, host Ralph Henderson is joined by Tanzil Uddin, SVP of Content and Partnerships at Manifest (a Hive Corporation), to explore why this event is becoming a must-attend for supply chain leaders, marketers, shippers, st...

What does luxury have to do with supply chain marketing? More than you think. In the latest episode of the Supply Chain Marketing Show, host Ralph Henderson sits down with leadership strategist and best-selling author Neen James to explore how applying luxury-level thinking can radically transform your marketing strategy—even in the most industrial B2B environments. Tune in to learn: Why true luxu...

Is B2B marketing in the supply chain stuck in a rut? This episode tackles the uncomfortable truth: most supply chain marketing is safe, stale—and completely forgettable. From tradeshow halls packed with indistinguishable brands to buzzwords no one understands, the episode explores how legacy marketing norms have created a culture of caution over creativity. Key takeaways include: Why "safe" doesn’...

Digital Marketing is always changing. With AI, cluttered social networks, smarter inboxes, and changing behavior, what worked last year might not work this year. Outdated strategies can even hurt your results. Learn what works now in digital marketing and how to upgrade your strategies and tactics for lasting results. - Outdated strategies that cost you time and money - How to future-proof your di...

Why is it so hard to work with sales as a marketer?   How to work with your sales people more effecitvely? What can you do to get the most ouf of your sales team? What are some of the best practices that marketers can work with sales directly?

Revenue is the best metric of marketing. A little risk can lead to a big impact. It's the micro moments that leave major impressions.

The Financial Future and Supply Chain Marketing are connected. Who knew?

Trade shows are a unique part of - and usually the lion’s share of - a company's marketing budget. They integrate all aspects of a business. Each show is different, with attendees looking for different things and attending for different reasons. Learn how to navigate the complexities and ensure your investment pays off. Betsy Earle shares her expertise on strategic trade show planning and executio...

Want to make your company stand out and be top-of-mind when people need your product or service? Learn how to become a trusted thought leader through earned media and connect it to your marketing strategy. This podcast will show you how to get noticed, grow trust with your audience, and add earned media to your social media plan to drive traffic. We’ll also cover how to handle crisis management an...

Courtney Turich infuses people with the mindset that they are capable of grand success. She has created a personal brand that's taking off! A previous Shark Tank contestant with a great deal of energy, intelligence, and engagement, her mantra — Be Bold, Be Confident, Be You — is one that every Supply Chain Marketing Professional can live by. Do you?

TRUST - The Silver bullet in business. Your closest friends are the ones you have the most fun with. Ever wonder why you have strong bonds with those you grew up with? It's not time, it's FUN! Find out why on this episode of The Supply Chain Marketing Show

Lead gen for a supply chain marketing professional is paramount to success. We connect it with content development to create the 'belief' of our prospects in our products and services. Content is still King and Clarity is still Queen.

AI is not replacing us in marketing. AI is making what we do more powerful so long as we know how to apply it. The Future of AI in Marketing and how to learn it to enhance your job.  

SupplyChainBrain Media Publisher Brad Berger sits down on Episode 1 and talks about where we've been and where we're going in Supply Chain Marketing. In addition to Lead Generation, we talk about Branding, Content Development, On Line Strategy, and Earned Media. Getting prepared for 2025 and beyond! 

Welcome to our video podcast tailored for Supply Chain Marketing Professionals. This professional development series delves into crucial topics such as Lead Generation, Branding, Content Development, SEO, Online Strategies, and Earned Media. Featuring subject matter experts (SMEs), each episode is designed to inform, train, and educate, equipping you with the knowledge and skills to engage your au...