The Superabound Podcast

If you want to win new business, you have to stand out in your industry. Unfortunately there are many ways to do this that don't serve your longterm interests. Too many business owners opt for paths that include polluting the internet with AI junk, selling in an inauthentic way, or simply leveling up their skills without translating that into a message that their customers resonate with. If you've...

If you want to do more than just create a successful organization but live a life of true success, this episode is for you. Because what good is it to make a pile of money if you're alone and exhausted when you get there? In this week's episode of the Superabound podcast you will discover: How to create time for what matters most in your life, no matter how busy you are right now How to get over t...

Few things are as fulfilling as creating an impactful, lucrative business with people you truly love, i.e. family.  Talk about work/life harmony! When you get it right, there's really no feeling quite like it. But it's not enough just to know each other well and get along great most of the time. Running a successful business with family requires a little extra thoughtfulness and, yes, structure to...

Succeeding in business can be boiled down to two things: making great decisions and following through on them. We're going to focus on the first one, noticing how great decisions are more than just the choice you make, but also the speed and confidence with which you make it. The fact is, many business owners move too slowly with their decisions, falsely thinking that if they just wait a little lo...

If you've ever wondered how to create a more diverse—not to mention profitable and fulfilling—team, this episode is for you. Malia Lazu is the visionary founder of The Lazu Group , and has spent her life supporting diversity and urban entrepreneurship everywhere from the streets of Boston as a community organizer to the C-suite at Berkshire Bank. In this wide-ranging podcast, Steve and Malia discu...

What do Marcus Aurelius, Lady Gaga, and Arianna Huffington all have in common? Regular journaling. We're not saying that writing in a notebook will help you become the next emperor, grammy winner, or media mogul. But there is power in the practice of self-reflection and discovery that journaling offers. Today we dive deep into the world of journaling with entrepreneur sisters Andrea and Trish Dryn...

It's a dream many people have for themselves: to leave their corporate job and build the business they feel they're meant to create. And while it may be alluring, the path of entrepreneurship is also filled with pitfalls and challenges that need to be managed, lest they destroy those beautiful dreams of yours—which is, let's face, a common outcome for many people who make that leap. In today's epi...

Few things are as upsetting as being excluded or blocked based on something you didn't choose—like your gender. The temptation is to ignore it, accept it, or just get angry about it. But there's a way to confront this kind of bias head on that empowers you and others, whether you're the one affected or not. In this episode of the Superabound podcast, Erin and Steve share ways to claim your power w...

This week's podcast is all about getting over perfectionism. If you find yourself playing it safe at work or in life and want to break free from fear to have a bigger impact, this episode is a must-listen. You will discover: The path to mastery through embracing "acceptable flaws"  How to become an im perfectionist and make more meaningful progress at work and in liife Why a minimum viable product...

Lean does not mean small. In fact, "small business" is one of our least favorite words, as it implies less of an impact. Lean, in our definition, means driven, strong, and purposeful. It's where you "punch above your weight" in terms of how the market perceives you relative to the size of your company. Your business makes a big difference with fewer resources and less waste than similar organizati...

Have you ever received a marketing message that made you feel worse about yourself AND the sender? That's toxic marketing. It leaves everyone poorer, including the industries themselves that become known for using it. Now as a business owner, you're looking for growth opportunities. And especially in challenging times you may find yourself considering marketing tactics that aren't exactly aligned...

Growing your business means learning from mistakes.  But our human ego often wants nothing to do with it. To separate yourself as a business owner and leader, you need tools to help you shortcircuit the ego's desire to sweep failures under the rug.  The $10,000 Learning is the most powerful tool we know of for doing just that. In this episode you will discover: How to create a team culture where f...

It might sound a bit dramatic, but the examples are legion of people who have sacrificed their health, or their most important relationships, or their mental well-being for the sake of success, only to find out that the price wasn't really worth it.   This week's episode will help you avoid falling into that trap and instead to create real success in your life in the areas that matter most to you....

As a business owner or leader, your mindset is your secret weapon against stagnating growth, frustrating mistakes, and burnout. Erin and Steve recently discovered three gems they had been using to grow their business and are sharing them with you in today's episode. You will discover: A powerful technique to keep your creative juices flowing and avoid getting discouraged by failures or setbacks A...

If you're building a business, you probably already know all the metrics that you "should" be looking at: website visits, leads generated, percentage closed as sales, etc. But in so many businesses, the reality is much more, well, human and alive. It's more like a garden than a conveyor belt or a funnel.  So how do you know when you're on track if traditional metrics miss the heart of how your bus...

What do you do as a business owner when you want to pursue a new creative direction but aren't sure it will work out? In today's episode, we talk to artist/entrepreneurs Erica and Kristen Williams about their approach to creativity and growing an audience. You will discover: How to find signs that show whether you're on the right track How to handle the fear that comes with trying something new so...

If you're investing in coaching for yourself or your team, you want to make sure it actually helps you get the results you want. For a business, these include increased retention, happiness, and productivity for employees as well as greater revenue and profits for the company, all in alignment with your vision and values. It's a tall order, but when coaching is truly helpful, you will see growth i...

As a single mom and c-level executive at a new job, Johann Boulter quickly found herself on the verge of burnout. While researching approaches to healing she discovered coaching and began a journey of her own sustainable success and what she calls radical self-care.  Now a certified Life and Deep Dive Coach herself, Johann shares some of the tools she has learned along the way to create a life mor...

Marketing and sales have changed, and your business needs to adapt to these new realities or it will suffer. It no longer works to blanket the internet with content and hope that people will buy from you. Relationships have always been at the heart of building a great business, and that is more true than ever in these early days of AI and with the maturation of social networking. On this week's ep...

Marketing and sales have changed, and your business needs to adapt to these new realities or it will suffer. It no longer works to blanket the internet with content and hope that people will buy from you. Relationships have always been at the heart of building a great business, and that is more true than ever in these early days of AI and with the maturation of social networking. On this week's ep...

As a leader, one of your biggest challenges is managing diverse personalities. Assessments can help you understand people's different strengths, but you don't need a complex battery of questions to get to the heart of what makes someone tick. You just need patience, curiosity, and care for their best contribution at work. In this episode, you will discover: How to help your team understand you bet...

It's Thanksgiving time for our listeners in the US and the quasi-official start of the holiday season for many. Rather than doing a full episode, we're inviting you to take a pause and go deeper with your self-investing. To that end, we just released a new free workshop to help you tend your inner flame for the long term. Discover how to prevent burnout as you pursue your important business milest...

If you have big dreams but find yourself more often in a "planning loop" without getting to much of the doing, today's episode will help you make real progress on them. Our special guest, Kalli Wilkens, is a physiotherapist and life coach who shares her own struggles with perfectionism. In today's episode, she relates how she used her dreams of an epic adventure in Africa to shift away from needin...

Loyal customers are the difference between a business that succeeds and one that doesn't. This is because: It costs more to sell to someone new than to someone who is already a customer. Loyal customers create a foundation of repeat business. And someone who loves your business is more likely to tell others about it and send referrals your way. Over the years, we've discovered ways to delight cust...

You've probably heard the saying, "Your network is your net worth." Clever. And true.  Yet for business owners and leaders, where the stakes are high and the demands on you are so great, your network needs to be more than just some friends at work. A support network takes the idea of a business network and extends it to all the people and roles that allow you to thrive as a business owner or leade...