Shannon "The SugarMama"

The Sugar Show

Arts EN ↓ 104 episodes

If you’re building a business as a cosmetologist, esthetician, or wax professional, chances are you LOVE helping people feel beautiful in their own skin. But at the same time, you find yourself lying awake at night worrying where your next client will come from, wondering if you’ll be able to make rent this month, and wishing building a business didn’t feel so gosh-darn hard. Lucky for you, you’re in the right place. Your host and body sugaring expert Shannon O’Brien has taken her own skincare business from zero to multiple six figures simply by adding sugar to her treatment menu, and has help...

Author

Shannon "The SugarMama"

Category

Arts

Podcast website

www.love2sugar.com

Latest episode

Jun 28, 2026

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Episodes

Knowing Your Beauty Business Numbers with Kenesha Coleman 24.01.2021

Kenesha Coleman, The Beauty CPA is back with another jam packed episode where she drops the knowledge bombs! In this episode, we go over: Episode #3 Knowing your Beauty Business’ Numbers The importance of knowing your business’ numbers Be aware of the financial health of your business Make sound business decisions Use the numbers as a tool to strategically grow     It all starts with Bookkeeping Y...

What Does Sweet & Strong Actually Mean in 2021? 07.01.2021

Welcome to Season 3! Thousands of downloads and happy listeners have taken a listen to our little podcast!  I am honored to be a part of this sugaring industry and inspire you on your journey!  Last year was a doozy, wasn't it? Well, this year, we are gonna get Sweet & Strong...its not just a cute slogan...the words will hold such power for 2021!   NEED MORE SUGARY INSPIRATION? Get Your S...

The Mental Side of Sugaring PLUS Bonus! 20.12.2020

Spend some time with your host, Shannon the SugarMama where she dives into the mental side of being a sugaring professional.  In this episode, she guides you through understanding that once you shut that treatment room door, sugaring is more than just your technique it encompasses all of the senses for your clients.  Clients tend to open up and dump their emotions into the room...and YOU need to k...

Top 6 Ways to Boost Your Sugaring Biz (Sugar & Soul Series) 13.12.2020

This is such an exciting time to be a  Body Sugaring professional! In order to make sure your skills are as sharp as can be and your business skyrockets in the years to come, this episode will be a big help! NEED MORE SUGARY INSPIRATION? Get Your Sugaring Business Found and Network with the Sugaring Industry by Joining The SugarNetwork   and tagging your sugaring biz on @TheSugarNetwork on IG! To...

How to PAY Yourself as an Employee or IC with The Beauty CPA 06.12.2020

Now that you have (or your business has) decided how to categorize yourself as an employee or an independent contractor, its time to get PAID! In Part Two of this Series, Kenesha and Shannon explore how to make sure you get paid properly depending on your business.  Working smarter to be strong and sweet in 2021!! What is an Independent Contractor or Self-Employed Beauty Professional? You are the...

Should You Be An Employee or an Independent Contractor? with The Beauty CPA 29.11.2020

This is the 1st of a 3 part series to help you on your journey to Sugar Business Sweet Success!  Whether you are new to the beauty industry or a seasoned pro, our goal is to guide you to make good decisions with your finances. In this episode you will learn: Episode 1: Employee or Independent Contractor Category of Workers in a Salon/Spa Employee Straight Hourly Wage or Salary Commission Hybrid Re...

Sweet Success Series with Porche Copeland 15.11.2020

It is always inspiring to listen to the stories of those who are rockin' in this Sugaring business!  Especially, when they find Sweet Success so quickly into starting their careers! Meet Porche Copeland.  Dynamic business owner, mother, and Sugaring professional who is THRIVING despite all of the challenges 2020 has dealt us! She is a force to be reckoned with and we are honored to include he...

Clean & Exfoliated with a Supracor Mitt - Steve Landi 08.11.2020

We all know how important exfoliation is to keep the skin smooth and healthy in between sugaring appointments.  What you use to exfoliate is critical to a proper homecare routine! Listen in to how Shannon uses the mitts in her treatment room daily. Meet Steve Landi, Director at Supracor.  He has been supporting our industry for the last 17 years by providing a safe, effective and hygienic way to e...

Announcing The SugarNetwork ! with your Host Shannon, the SugarMama 01.11.2020

Sugar Babes! This is not your average episode of The Sugar Show. We have officially LAUNCHED a whole new sweet world for all of you. I introduce to you... The Sugar Network !   6 years ago I was teaching tableside and saw a need to reach esties all over the US (and international) so we I created iSugar University to provide consistent theory and technique through our Basic Certification course.  ...

Sweet Success Stories: Hayden Snyder 18.10.2020

The Sugar Show is bringing you another episode of sweet success stories! These stories highlight fellow successful sugar pros to give you inspiration in growing your sugar biz.    Meet Hayden Snyder, owner of Down South Sugar Co.! She is the true definition of what a boss babe is! At just 23 years old, she has built her successful sugar business in a small town where most didn't know what sug...

Add Spray Tanning to Your Sugaring Menu with Kelly Callaghan 11.10.2020

Have you been looking for different services to compliment your Sugaring Business? Maybe you've been thinking about adding another lucrative, less time consuming, additional treatment to pamper your clients. Consider Spray Tanning!    Meet Kelly Callaghan! In this episode, she is sitting down with us to talk about how to add spray tanning to your sugaring biz, and how we can collaborate toget...

Sweet Success Stories: Tajina Rocke 04.10.2020

Today we welcome Tajina Rocke, successful sugarist and owner of Bare Bodies Sugaring, located in New York! ⁠ ⁠Tajina dropped amazing knowledge and advice for up and coming Sugar Pros and spoke about how she began her journey as a Sugarist. From switching career paths, to now growing and thriving in her own sweet salon, Tajina wants to expand even more and is ready to help inspire other sugar pros...

Learn More About Professional Sugar Supplier Sugar Smac with Jason Daase 27.09.2020

This week's episode on The Sugar Show features Jason Daase from SugarSMAC!  ⁠ Jason sat down with us to share all about the company's mission, and also a very hilarious story about how his passion grew to be on board with the sugaring industry. Jason takes pride in making customer service his main priority , and it shows through the way he speaks about his love for SugarSMAC. J⁠ason Daas...

Do You Know How to Properly Use PPE? w Karen Hodges, Salon-Gurus.com 06.09.2020

 2020 was a doozy of a year and navigating the ever changing rules and regulations has been a challenge.  In this episode of the SugarShow, we introduce you to Karen Hodges, Co-founder of Salon-Gurus.com.  "Education is what I'm all about. I was the person they sent to workshops to learn new software or office programs and products in my first career in the business world. That's ce...

Be Tax Savvy in Your Business and Save Big with Special Guest Kenesha Coleman 30.08.2020

On this episode, we welcome Kenesha Coleman, The Beauty CPA! She owns Coleman Tax and exclusively supports beauty professionals. Listen to find out more about Kenesha’s background and experience! Today, we dive into tax planning! Here is the key, tax planning should be throughout the entire year to avoid people scrambling for their documents. Plus, any deductions that you are trying to receive mus...

What to Expect from a Skincare Distributor with special guests Wendi & Cee, Alexander’s Aesthetics 09.08.2020

A business that sells to customers is the technical description of a distributor. Alexander’s is so much more than that!  Alexander’s Aesthetics started in the family. The love of skincare prompted him to purchase many many products over the years trying to find the best ones out there. In the end, this led to a formation of a very large company that was centered around education of doctors and es...

Is Your Business Legally Strong? Must Listen Episode with special guest Joey Vitale 02.08.2020

This episode is a MUST LISTEN! Don’t make the mistake of picking a sugary sweet name for your biz without learning more from our guest, Joey Vitale from Indie Law.  When Joey Vitale was in college, he was bribed by his father to go to law school with a new car. He quickly realized he was not the ‘shark.’ Due to it not fitting, he started his own graphic design business. Through networking, he real...

How to Handle Summer Sugaring--Keep Your Cool! 19.07.2020

Aaahhhh Summer. Sunshine, beaches, bikinis...and beautifully smooth skin. Music to an estheticians ears!  This is the busiest hair removal season for the beauty industry and the best time to build your clientele. Seasoned sugarists know they have a consistent tool to bring clients in the door no matter what time of year--even the hot summers. After 10 summers in the treatment room in hot Californi...

Using Advanced Minerals in Your Sugaring Room with Annie Mayo 12.07.2020

On today’s podcast, we welcome Annie Mayo with Advanced Mineral Makeup.  Advanced Mineral Makeup is more than makeup. In fact, it is so much more that the work “makeup” shouldn’t even be used. It is a skin treatment that colors skin. And the best part, it is the perfect addition to an after-sugaring treatment! Advanced Minerals are made up of just that—minerals! These minerals are bacteria fightin...

Sweet Success Stories with Shea Moyer, Owner of Sugar and Blo 05.04.2020

Welcome to our first ever LIVE SugarShow!  This will be a new format so we can reach more sugarists with our message of Sweet Success! Shea has been a renowned Esthetician in Boise, Idaho since 2010.  She is the owner of SUGAR & BLO, a Sugaring Studio and Blow Dry bar.  She is an Advanced Educator with Sweet & True Sugaring, holding classes regularly in Meridian, Idaho and traveling for tr...

Using Massage Techniques in your Sugaring Business with Gaynor Farmer-Katics 09.02.2020

Every day, our clients are becoming more and more stressed...from social pressures, work expectations, or even just traffic frustrations.  An appointment to get hair removed can normally add to that stress...unless you have listened and incorporated the techniques by the dynamic Gaynor Farmer-Katics of Enhanced Touch Massage!  In this episode, Gaynor guides through ideas to help us create a relaxi...

The Benefits of Being an Employee vs. Solo Esthetician with Kirsten Foss 26.01.2020

This episode is one that goes into the MUST LISTEN TO list for the week!  Kirsten Foss is a brilliant Business Coach and helps both estheticians and spas get clear on their goals for their businesses.  In this episode we discuss:  the pros and cons of going out on your own as a solo esthetician versus working as an employee.   what you should be focusing on to make the most out of being an employe...

Using LED Light Therapy with Your Sugaring Services - Richard Maher, LightStim 19.01.2020

Its time to take your sugaring services to the next level!  Richard Maher, National Educator for LightStim is with us on the SugarShow to offer just that...using LED post sugaring treatment will enhance your clients' experience and create a loyalty not only because of the great results but the extra care you put into your services. A bit about Richard: He is an award-winning massage therapist...

Don't Be Afraid of Your Biz Numbers! Make This Your Sweetest Year Yet! with Daniela Woerner 12.01.2020

Shannon and Daniela have the most real heart to heart conversations and this one doesn't disappoint!  We get down to talking about why people don't talk about money, and why they absolutely should when it comes to their success in business.  Daniela is all about systems and having a plan in place...this episode will dive deep and help sugar professionals learn to not be afraid of their b...

Meet Mabel Machabvunga-Butler from Tapira Sugar 05.01.2020

You know when you just click with someone...and you want to make sure everyone has a chance to meet them too?  I have spent quite a bit of time with Mabel over the last few years, and truly she is one of the classiest women I know!  She has a beautiful story about how she began in the beauty industry and was intrigued about finding a better way for hair removal than wax! In the SugarTribe we have...

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