Shannon "The SugarMama"

The Sugar Show

Arts EN ↓ 104 episodes

If you’re building a business as a cosmetologist, esthetician, or wax professional, chances are you LOVE helping people feel beautiful in their own skin. But at the same time, you find yourself lying awake at night worrying where your next client will come from, wondering if you’ll be able to make rent this month, and wishing building a business didn’t feel so gosh-darn hard. Lucky for you, you’re in the right place. Your host and body sugaring expert Shannon O’Brien has taken her own skincare business from zero to multiple six figures simply by adding sugar to her treatment menu, and has help...

Author

Shannon "The SugarMama"

Category

Arts

Podcast website

www.love2sugar.com

Latest episode

Jun 28, 2026

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Episodes

Sweet Success Story | Sweetening the work-life balance with Michelle Brown 30.10.2022

Have you ever wondered if the work/life balance is truly attainable or just a fairy tale? In this episode, you're gonna meet Michelle Brown ; a stay-at-home mom who decided to go back to esthetics school, who’s had some health challenges, and has had a smile on her face the whole way and made it happen. She is so booked, it was actually hard to get this interview with her - and isn’t that the...

Self Care "Down There" with Therese Clark 23.10.2022

As a woman and also as an esthetician, I think it's super important for us to understand our parts & all the health techniques, research, and wisdom from others that come into making sure that our parts are happy. Therese Clark, the founder of Lady Suite, is the expert in that department. She has worked hard to bring us a well-researched, well-thought-out product line that we can offer to...

Overcoming Fear in Your Sugar Room 16.10.2022

When we first start out in the skincare industry or learn something new like sugaring, there is a learning curve that some of us haven't experienced since beauty school. I’ll admit when I first learned to sugar, not only did it challenge me physically with hand-eye coordination, but mentally by challenging my ego in a big way.  So today we’re going to tune out all that fear and doubt and tune...

THROWBACK | So I Started My Sugar Business…Now What? 09.10.2022

Everyone’s been talking about preparing for the recession, but what about the business boom that comes next? Last week we looked forward to the upcoming "slow" season. This week we’re throwing it back to 2021, when we were all coming out of the biggest recession most of our businesses had ever experienced, and reflecting on how we all coped when our books went from wide open to overbooke...

Are You Ready in Your Skincare Business For a Recession? 02.10.2022

Some say it's coming. Some say we're in it. Regardless, we need to be prepared.  Whether it's a true “recession” or just slow months in general, we all need to make a big-picture effort in our skincare businesses to plan for those times that are slower. So today I’m throwing it all the way back and giving you a peek behind the curtain on how I survived 2009, all the nitty gritty det...

Sweet Success Story | How I Switched My Brow Biz from Wax to Sugar with Amber Lynn 25.09.2022

Remember back in quarantine when everyone decided to try a new hobby? Well instead of trying to become a pro sourdough baker, my guest today Amber Lynn decided to put down her wax stick and master the art of sugaring.  If you’ve ever thought about switching to sugar, you’re going to want to listen up because Amber is walking us through her journey from start to finish and sharing how sugar can tak...

Are Your Skincare Business Dreams Possible? 18.09.2022

Are you stuck dreaming about your best life instead of actually living it? I'm going to guide you through six soul-searching questions that will take the daydreams and make them a reality. Whether you're just starting out on your esthetics journey or you’ve been in business for a while and you’re wondering if it’s too late - we’re tackling all those nasty limiting beliefs that can get in...

How to Find Your Purpose in Your Business with Melissa Hoffmann 11.09.2022

Raise your hand if you’ve ever questioned if what you’re doing with your career or life is the “right” choice? This week I’m joined by Melissa Hoffmann. Melissa is a  life and business coach who’s ultimate goal is to help women figure out their purpose, develop the confidence to feel that they can actually have what they want, and create the business they've been dreaming of. Melissa is reall...

Sweet Success Story | Meet Cidy Andrews 04.09.2022

Hello and welcome back to one of our favorite weeks. It's time for the Sweet Success Story Series! (Try saying that five times fast). Each month we feature a body sugaring pro who is killing it in his or her skincare business. We not only follow along on their journey through choosing sugar for their clients, but how it felt to make that decision to learn to sugar, and to ultimately see the b...

FOMO Got Ya Down? You Don't Have to Be Alone in the Treatment Room 28.08.2022

Raise your hand if you’ve ever felt personally victimized by Instagram Reels. While the growth of the sugaring space on social media can feel like an exciting opportunity to show off your skills and grow your business, when you start comparing yourself to other estheticians the FOMO (or fear of missing out) can become overwhelming. That’s why this week I’m tackling online FOMO and imposter syndrom...

How Sugar Saved My Life…Again. 21.08.2022

Welcome BACK to The Sugar Show! This episode marks our official return to the world of podcasting, and I’m so excited to continue this journey.  I’m not going to sugarcoat it (see what I did there?), but my time away was far from a vacation. After life threw me a curveball, I got to learn all over again how to handle grief, loss, and the power sugaring has helped me rise from the ashes once again....

Sweet Success Story: Meet 26 year old Sugar BossBabe, Kendall Myer ! 03.04.2022

Soooo many reasons to listen to this episode! 1. Learn how a single teen mom created a schedule packed skincare business DURING COVID. 2. Be inspired by a success story that will either make you jump toward learning to sugar or nod your head in agreement that it was a great choice for your business too 3. Lift your spirits with a story of joy and gratitude 4. Gain a little insight as to what it ta...

How To Help Your Loved Ones Support Your Sugar Biz with Jennifer Weir 30.01.2022

Welcome to our Sugar & Soul Series guest, Jennifer Weir, Certified Life Coach and Host of the Starting From Perfect Podcast! In this episode, we focus on our loved ones and how to help them understand our business.  Sometimes we find ourselves with family or friends who just don't understand what we do and come off as unsupportive.  Instead of experiencing conflict, Jen and Shanno will he...

How to Get Your Sugar Biz to Thrive! 10.01.2022

Welcome to the newest season of the Sugar Show podcast! We have spent 2020 and 2021 in survival mode.  Between lockdowns and political unrest, cancellations and worry.  But we have made it through! Congratulations! This episode is all about moving forward to THRIVE in your skincare and or sugar business!  We are going to cover how to PLAN for your success in 2022, not just run after it! So, grab y...

The Key to Successful Sugaring Results = Homecare! 22.08.2021

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!! And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍 If you’re ready to take your sugaring education and community to the next level, join us at SugarCon! Grab your tickets and lea...

How Sugaring Saved The SugarMama's Life 08.08.2021

The Sugar Show Ep 13: How Sugaring Saved My Life Host: Shannon Sophia, The SugarMama® Overview In 2009, host Shannon Sophia had just gone through a divorce, sold her Lake Tahoe day spa and moved to a new city with her two boys as a single mom. She set up a small skin care studio and was in the midst of creating a new client base when the recession hit, and suddenly many of her clients were no long...

So I Started My Sugar Business…Now What? Tips for Effectively Streamlining Your Services 25.07.2021

The Sugar Show Ep 12: So I Started My Sugar Business…Now What? Tips for Effectively Streamlining Your Services Shannon Sophia, The SugarMama® Overview Are you a seasoned sugar professional who is swamped with work as the world starts to reopen? Are clients flocking to your doorstep after months of hearing about the wonders of sugar through friends, family and social media? This is a great problem...

Getting Started with Sugaring: A Step By Step Guide to Starting Your Sugaring Business 11.07.2021

The Sugar Show Ep 11: Getting Started with Sugaring: A Step-By-Step Guide for Launching Your Sugaring Business Shannon Sophia, The SugarMama® Overview Are you looking to take your skin care business to the next level? Have you heard about the wonders of sugaring, but you’re not quite sure where to start?  If you’re ready to take the sugaring plunge, we’ve got you covered. In this episode of The Su...

AMP Up Your Sugaring Retail Sales with YOUR Brand! 23.05.2021

Now more than ever, it is important to take advantage of opportunities to expand your streams of revenue.  Join the SugarMama and Peter Marchese, Managing Partner of AMP Medical Products , to discuss how sugar pros can AMP up their retail sales with medical-grade products! You may not have realized that private-label, medical-grade pre and post care product lines are within reach for your sugaring...

What to Know About a Trademark for Your Business 16.05.2021

Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark?  We want to help estheticians, cosmetologists, sugaring professionals and beauty babes feel confident knowing that the brand they are building is available and protected, so you can sleep at night knowing that you don’t have to be afraid of a cease and desist letter. In this episode of...

Are You Struggling to Learn to Sugar? Tips to Master Your Sugaring Technique 11.04.2021

If that little ball of lemon, sugar, and water has got you frustrated...listen up, this episode is for YOU! First off... Don't Give Up! I was a terrible student of sugaring.  My brain just didnt connect with my hand to get the mold OR the flick right.  I would practice just like my trainer showed me (with no videos at the time to take home with me!).  No matter how hard I pushed I just couldn...

Are you a Sugaring Detective? How to Ask the Right Questions in the Treatment Room 28.03.2021

Are you asking all the right questions when your client comes in for their sugaring treatment?  Do you know the kinds of questions you should be asking? Spend some time with the SugarMama as she dives into the kinds of information you need to be getting from your sugaring clients... to understand exactly WHY they are having the outcomes they are having with their skincare.  Hair removal doesnt hav...

Luxury Add-Ons for Face Sugaring Treatments with Shelley Hancock 14.03.2021

Welcome one of my longtime inspirations and educators in this beauty industry, Shelley Hancock!  Shelley has been affectionately named "The Gadget Gal" by her clients and students because she has made it her mission to provide you with top quality equipment and service for your skincare treatment room.  With 33 years in the business, Shelley is an esthetician, former day spa owner, and n...

Are You the GoTo Sugaring Professional in your Area? with Maxine Drake 28.02.2021

Are you truly THE GO-TO Sugaring Pro in your town?  If not, what's holding you back? Our guest, Maxine Drake, founder of Esthetician Beauty Academy, the Beauty Business Summit, and creator of the Esthetician Inner Circle...joins us in this episode to help you answer the burning question of how to be THE ONE clients seek out to Sugar them. How do you KNOW if you are truly THE BEST? Is your Mar...

Getting and Keeping New Sugar Clients with Wik Verma, Million Dollar Esthetician 07.02.2021

This is a JAM PACKED episode with rapid fire knowledge bombs to help you build your sugaring business.  Shannon and Wik fill almost an entire hour with uninterrupted marketing ideas for Sugaring professionals and actionable steps to not only get new clients but keep them coming back for more! Wik is an expert in helping beauty business owners create wealth.  His passionate style and inspirational...

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