The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women

Are you in the middle of your launch feeling like you want to burn it all down? Don't light the match yet! It might be one of the signs you're uplevelling. In today's episode, I'm talking about what's really happening in your subconscious when everything feels foggy, overwhelming, and off-track. The truth is, sometimes the most uncomfortable moments are actually proof that you're expanding beyond...

What if your next level didn’t feel like a leap… but your new normal? In today's episode I take you deep into what it actually looks like to  normalise your next level not just from a mindset perspective, but from a  neuroscience and subconscious  lens. If you’re chasing bigger goals, higher income, deeper impact but your results aren’t matching your energy, this episode will show y...

In this episode, I’m walking you through exactly how I help clients collapse  ten years  of mindset noise in just  one conversation  and how  you  can learn to do the same. We’re talking about what actually rewires your subconscious (hint: it’s not another pep talk or affirmation), the real reason you keep spiralling post-launch or tweaking your content again and agai...

Did you know the NLP techniques I use are working on your subconscious even right now at this exact moment? Those "throwaway questions" I ask? That colour we keep talking about? The random conversation when you're spiralling? None of that is bloody random! Your subconscious is being rewired completely on the sly, and it's working because you don't even notice it happening. In today's episode, I'm...

In this episode, I take you behind the scenes of one of the biggest business decisions I've ever made - starting a second company: The Subconscious Institute . From a mindset blog in 2019 to signing my first five clients, to becoming a globally recognised subconscious expert, this is the honest, unfiltered story of how a vision turned into a legacy. You'll hear the full backstory of what led to th...

Are you tired of carrying that emotional backpack up your mountain of scaling your business? Avoiding your emotions might feel like a smart thing to do so you don't get overwhelmed, but I'm here to tell you it's actually keeping you stuck.   In today's episode, I share exactly what happens in your brain and body when you push those big feelings away – from how they physically get stored in yo...

How do you know if the missing piece in your business is strategy or subconscious? Honestly, it's rarely one without the other. In today's episode, I'm breaking down a question straight from one of my clients that might be the missing piece to why you keep spinning your bloody wheels. When your launches don't convert or your audience feels quiet, your first instinct is to tweak your messaging, nic...

Did you know that self-consistency is the hidden reason why you're working your arse off without seeing the results you want? I'm going deep today, honey pie – way deeper than just talking about being consistent with your content or your to-do list. We're diving into why your subconscious fights to keep you exactly where you are, even when you desperately want more. Your brain would literally rath...

Shedding your old identity might sometimes feel like absolute death rather than the euphoric buzz everyone promises. In today's episode, I'm pulling back the curtain on the uncomfortable reality of identity shifts that nobody talks about. I call it "the void" – that disorienting space between who you were and who you're becoming. Your old self operated on survival, panic, and hustle, so when you f...

Are you caught in the exhausting loop of overthinking every single business decision? Let's talk about how to stop overthinking once and for all! Overthinking in business stems from deeper subconscious patterns that keep you stuck, not from lack of knowledge or ability. I see this pattern repeatedly with my clients—they know what they want to do, but their brain won't stop spinning the same though...

In this episode we are diving deep into something every entrepreneur experiences at some point... avoidance. Whether it’s not checking your Stripe account, ghosting your content calendar, or avoiding that DM to the coach you’ve been binge watching, the truth is, avoidance is never just about being “lazy” or “busy.” Avoidance is subconscious self protection. I’ll be sharing the exact ways I spot tr...

Are you making moves in your business from power… or from fear? In this episode I dive deep into the subconscious patterns that drive your decisions, especially the ones that look “strategic” on the surface but are actually rooted in self-doubt, urgency, and survival. From launches that feel heavy to pricing that doesn’t match your power, this episode breaks down what fear based action really look...

Let’s be honest, how many times have you told yourself, “I don’t want to be salesy” or “I don’t want to talk about my offer too much” ? You’re not alone and this episode is your permission slip to release the guilt that’s been secretly driving your sales. Because the truth is: your strategy isn’t the problem. Your subconscious conditioning is. In this episode, I’m diving into the subconscious root...

The biggest subconscious shifts aren’t in what you do; they’re in how you see yourself. Back in 2021, when my business took off, people kept asking me what my secret was. How did I become so successful so quickly? Let me share what I told them back then. I stopped chasing success and instead started embodying it. I didn't wait for proof. I BECAME proof. And I'm going to teach you how to do the sam...

Be honest, are you making your business harder than it needs to be? You're not the only one. I have been there myself. As female entrepreneurs, we all dream about a business that feels easy and aligned, but at the same time, we justify that it's just not possible in our business because we are so busy, we have so many clients, and we can't delegate, etc. But... are you sure? Are you sure you're no...

Are you trapped in a distraction loop without even realising it? If you're aimlessly scrolling on social media for hours when you should be working on tasks that actually move your business forward, welcome, you've entered the distraction loop.  You're probably telling yourself that you just need to be more disciplined. I'm sorry to tell you this (actually I'm not, I'm here to call you out) y...

Subconscious work is massively misunderstood in the online world. Most entrepreneurs think that subconscious work is all about breaking through limiting beliefs, working through past traumas, and uncovering every single block that's ever existed. But here's the thing about subconscious work... If all you ever focus on is finding what's wrong with you, you'll miss the real power of subconscious wor...

The Subconscious Expert turns 5! 5 years. 200+ episodes. Thousands of breakthroughs. And today, I’m pulling back the curtain on the subconscious shifts that changed everything, not just for me, but for my clients and listeners, too. This episode is a deep dive into the five biggest lessons I’ve learned over the past five years of podcasting, lessons that have shaped my business, my mindset, and my...

Are you ready to change the way you think about comparison for absolute-freaking-ever? Do you know that moment when you open Instagram, start scrolling, and see someone in your industry who is signing her dream clients, getting brand deals, interviewing on podcasts, and makes launching look like a walk in the park? You know you should feel inspired because you're all about women's empowerment, but...

Welcome to another powerful client success story! Today I sit down with one of my 1:1 clients, Caroline Copp, who made a massive business pivot after 20 years. This transition didn't happen overnight; it took time, deep clarity, and a whole lot of bravery! And that is exactly what we'll be talking about in the episode. When Caroline came to me, she was using strategies in her business that no long...

How would you feel if I told you that you need to step away from your business for a month? Are you feeling panic rising in your body just thinking about it? That's how most entrepreneurs feel because they haven't built a scalable business. If your business cannot run without you at the moment, I just want you to know that it doesn't have to be that way. I wasn't worried about whether my business...

Have you ever wondered why your biggest sales months are followed by your slowest month? Yes, that's right, you are not alone. It happens to almost all female entrepreneurs I've worked with.  You hit this huge month or perhaps nail a massive launch, your DMs get flooded with clients, you're super excited, you feel like you can take on the world, thinking "it'll only get better from here!" And...

Are you ready to hear another client success story that is full of subconscious breakthroughs? In today's episode, I welcome the incredible PR queen, Pippa Golden, who will share her transformation during our time working together. When Pippa first entered my world, she was like many female entrepreneurs—doubtful and waiting for that perfect moment when everything would just click. But now, she's...

It's time to break free from misalignment in your business! In today's episode, we're going to discuss misalignment in business because it has been arising for many of my clients lately. So if you're an ambitious female entrepreneur and you don't feel the same excitement as you did when you started your business, you are in the right place. Together, we'll explore what happens when you no longer f...

Let's talk about how to finally make your strategy work! In today's episode, I'm going to talk about what's *really* stopping your strategy from working and getting you the results you desire. I'm sure that at some point you've done a course that gave you a strategy, content plan, launch calendar—you've got all of that. I bet it looked perfect on paper, didn't it? But when you started showing up c...