The Studio Sessions with Chris Goor

Most people don’t struggle with social media because of algorithms. They struggle because they never start. In this episode, I talk to Jonathan - a coach who helps men reset after heartbreak, breakup, or divorce - who only started posting online a few weeks ago. No big audience. No viral moments. No complicated strategy. Just clarity, honesty, and the decision to show up. Already, over a thousand...

This week I’m diving into a trap so many creators still fall into: building content for the algorithm instead of the audience. After seeing yet another creator start a new Instagram account because they believed they were “shadowbanned,” I break down why that mindset keeps people stuck — and why curating your grid or obsessing over trends won’t work in 2025. I share the simple shift that changed e...

In today’s episode of  The Studio Sessions , I break down the  8 simple but powerful fixes  that will instantly make your Reels — and your personal brand — stand out online. After spending the last year creating hundreds of videos and helping coaches and consultants show up with confidence, these are the things that make the  biggest  difference. Not trends. Not hacks. Just practical, repeatable u...

When I first started creating content, even earning a few pounds online felt magical. But... I massively underpriced myself. In this episode, I talk about how my self-worth got tangled up with follower numbers , and how long it took to finally feel confident charging what my work is worth. After more than 750 videos and passing 100,000 followers , I’ve realised that real value doesn’t come from vi...

Sounds ridiculous, right? But every coach or consultant should do exactly that. In this episode, I share how recording podcasts — even with zero listeners — can help you find your real voice, sharpen your thinking, and even train AI to write in your exact tone. I’ll tell you the story of how Christy and I were stuck writing a new landing page until I realised the best copy we’d ever written was al...

Need a mentor? https://brandvideo.pro In this episode of  The Studio Sessions , Chris shares what he’s been experimenting with lately to make short-form videos more engaging — and why the old “5 tips to…” style hooks just don’t work anymore. You’ll discover: Why thinking of your content as a  promise  can transform your engagement How to use  text hooks  to grab attention (even if viewers watch on...

Join my community so we can mentor you: https://brandvideo.pro You can always email me at: chris@brandvideo.pro The Overload of Online Advice:  When you're scrolling through social media, you hear things that pull you in different directions and pull you apart. My advice is to choose the people who resonate with you the most and then really run for it. If you try to take advice from multiple p...

After a holiday reset in Greece, Chris Goor is back with fresh perspective—and a manifesto for creators who want to do more than chase views. In this episode of  The Studio Sessions , Chris lays out 8 powerful principles for building a personal brand that stands the test of time, including: Why we sell  outcomes , not courses The importance of naming your  frameworks  so they become real, usable I...

In this week’s episode of  The Studio Sessions , I reflect on the evolving nature of online business and personal branding. If you’ve ever felt like the thing you’re building has shifted, or that your content and offer are out of sync—this one’s for you. We cover: Why it’s  normal  for your product or offer to evolve How to build content that leads your audience step-by-step toward a result The po...

This week on  The Studio Sessions , Chris Goor unpacks two powerful ideas that can reshape the way you build and sell your personal brand: Build Bridges, Not Labels  - Most creators make the mistake of selling what they  do  instead of what they  deliver . Chris explains how to think of your offers as bridges that take your audience from where they are now to where they want to be. This shift can...

In this short but powerful solo episode, Chris Goor shares a mindset shift that could change the way you approach your social media. After decades camera supervising the Pyramid Stage at Glastonbury, Chris draws a surprising and inspiring parallel between building a band and building a personal brand online. He dives into: Why your social feed is more like a setlist than a shop window How to move...

Ever feel like your content is invisible?  You’re not alone. In this episode of  The Studio Sessions , Chris Goor breaks down the  three essential phases  every coach or consultant must go through to build a personal brand online from scratch to sales. 🚀 Whether you’re just getting started or looking to refine your strategy, this episode dives into: How to grow an audience without shouting into t...

We did something a little meta: we used AI to help write this description… for a podcast  critiquing  AI. In this episode, Chris and Christy explore the double-edged sword of artificial intelligence in content creation - where it helps, where it harms, and when to just trust your gut. From AI avatars to the environmental cost of free ideas, and why human connection is the one thing bots can’t fake...

Feeling stuck on the sidelines while others seem to shine online? In this deeply honest episode of  The Studio Sessions , Chris Goor and Christy Lee unpack what it  really  takes to begin your content creation journey today - without gimmicks, hacks, or chasing trends. Chris shares how he went from being an invisible TV veteran to building a purpose-driven personal brand as an introvert, posting c...

Most lead magnets are just digital leftovers - PDFs and checklists no one reads. In this episode, we flip the script and explore what makes a lead magnet  actually  valuable from your audience’s point of view. I share how to stop thinking like a marketer and start thinking like a viewer, and why being remarkable on social media doesn’t mean being flashy. it means being useful, relevant, and unforg...

“There’s no growth from the sidelines.” In this episode, Chris and Christy explore what sets  beacon creators  apart — those who consistently show up, take risks, and lead with meaning. Inspired by Brené Brown’s use of Theodore Roosevelt’s “Man in the Arena” quote in  Daring Greatly , they unpack what makes Chris Do’s clarity, Brené’s vulnerability, and Rory Sutherland’s eccentric thinking so comp...

Today is a momentous day. Christy joins me to talk about her experience of watching me grow my following and watching others inside The Studio grow too. If you'd like support, you can reach out on my instagram account at: https://instagram.com/thechrisgoor If you'd like to find out more and join the Studio for fully tailored support as you build your personal brand. https://brandvideo.pro...

After a number of coaching calls this week, I've been thinking about how our own origin story helps us create an un-level playing field - in a good way. Every single 'beacon' creator I know, has a backstory that I kinda know. Do you? If you want more coaching to build your personal brand head to: https://brandvideo.pro

Tired of the algorithm hamster wheel? Discover how bringing joy and love into your content creation can build a magnetic personal brand that truly connects. This episode explores the power of authentic expression and includes links to inspiring resources to fuel your journey. Join the Studio https://brandvideo.pro Jony Ive on love and respect https://youtu.be/wLb9g_8r-mE?si=htSDmcMoy0Cf1e-m&t=...

Do you want help becoming a beacon, join my community: https://brandvideo.pro This week we discuss the two different types of content online and how you can become a real beacon. See it in action on my instagram feed: https://instagram.com/thechrisgoor Vinh Giang https://youtu.be/g0kzHjmvuYQ?si=gV-F0ctx77jSYW8A Simon Sinek https://youtu.be/qp0HIF3SfI4?si=pDX0YMbFQF1wTB-a Feel free to DM me any que...

Join The Studio for more help building your personal brand through video. How can you create content consistently? I've created well over 600 video and counting. In today's episode we explore how that is possible and how the noble cause has helped me. Follow me on instagram: https://brandvideo.pro More help is in my Stan Store: https://stan.store/thechrisgoor For other enquiries DM me via...

Have you ever thought: "what would happen if I really went for it?" In this first beta testing issue, I explore how I started creating content and what I'm trying to build and the mindset you need to do the same.