The Strand Review of Books

Edosa Odaro, speaks about his book Value-Driven Data – Identifying, communicating and delivering effective business solutions with data. Edosa is an investor and independent adviser on data and AI, and has a background as chief data officer in corporations including AIG, Barclays and the European Commission among others.  Hosted on Acast. See acast.com/privacy for more information.

Dr Maureen Dunne guides us through her book The Neurodiversity Edge – The Essential Guide to Embracing Autism, ADHD, Dyslexia, and other Neurological Differences, for Any Organization . Dr Dunne is a cognitive scientist who completed her PhD at the university of Oxford – and her book made the USA Today national bestseller list! Available from Wiley and Amazon, https://www.amazon.co.uk/Neurodiversi...

Hello and welcome today to Dr Leah Tomkins, author of Franz Kafka and the Truths of Leadership , published by the curiously named Edward Elgar Publishing. Leah is an independent scholar and Visiting Professor at the University of the West of England, and former Visiting Fellow at the University of Oxford. Leah has also worked in large corporations including Accenture and KPMG, and latterly working...

Sebastian Munden, co-author with Matt Bourn of Sustainable Advertising , explains how the real key to action behind good words is to focus on change behaviour. Sebastian is a strategy and communications adviser, having formerly worked at Unilever for 32 years, his last role as UK and Ireland CEO and previously in a variety of senior marketing roles, chair of Ad Net Zero, and chair of WRAP, the Was...

Author Simon Hall shares his motivations for writing B2B Digital Marketing Strategy , the key insights and messages, and looks at the future prospects for marketers - practically an MBA in marketing in a book! Hosted on Acast. See acast.com/privacy for more information.

Amy Edmonson, Professor of Leadership at Harvard Business School, guides us through her book Right Kind of Wrong and the valuable lessons we can learn from making intelligent mistakes - it's all about human fallibility and turning failure into a pathway for success Hosted on Acast. See acast.com/privacy for more information.

Author Brad Borkan reveals the The Superpower of Small Teams , co-authored with David Hirzel, featuring the Apollo 13 mission, Gilbert & Sullivan, Bernstein & Woodward and many more Hosted on Acast. See acast.com/privacy for more information.

Professor Sir David Spiegelhalter looks at life through the statistical lens, at how we can present data more cogently, and at how numbers literally do not speak for themselves. Crunch the numbers for ten minutes with the UK's leading statistician. Hosted on Acast. See acast.com/privacy for more information.

Purna Virji, author of High-Impact Content Marketing - Strategies to make your content intentional, engaging and effective gives a high-engergy whistle-for-stop tour of content marketing and how to maximise its effect Hosted on Acast. See acast.com/privacy for more information.

John Dore, author of GLUE – Transforming Leadership in a Hybrid World – is a Programme Director at London Business School, where he leads the Senior Executive Programme. John shines new light on leadership, very much aligned with the customer inside-out approach that drives so many SaaS businesses. Hosted on Acast. See acast.com/privacy for more information.

Why is it that being customer-led is such an obvious strategy yet companies find it so hard to pursue? Author Charlie Dawson delves deep into developing the customer mind-set. Enjoy ten minutes of vigorous thinking from Charlie! https://www.amazon.co.uk/Customer-Copernicus-How-Customer-Led/dp/0367564637/ Hosted on Acast. See acast.com/privacy for more information.

Michelle Carvill and Gemma Butler share insights and enthusiasms for marketers ready to take on responsibility for true sustainability Hosted on Acast. See acast.com/privacy for more information.

John Sills talks about his book "The Human Experience - How to make life better for your customers and create a more successful organization" -- the myths and misconceptions of loyalty, and how to build a better future. Hosted on Acast. See acast.com/privacy for more information.

The cogent, clear, compelling David Meerman Scott speaks about his worldwide bestseller "The New Rules of Marketing & PR," now in its 8th edition - and why I should have the courage to sack some clients! https://www.amazon.co.uk/New-Rules-Marketing-Podcasting-Newsjacking/dp/1119854288/ Hosted on Acast. See acast.com/privacy for more information.

If you're in marketing and plagued by pipeline, this is the show for you! Author Georgiana Laudi reveals the faults and fallacies of the funnel, speaking about her book 'Forget the Funnel,' co-written with Claire Suellentrop. https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring/dp/1544542232/ Hosted on Acast. See acast.com/privacy for more information.

The enthusiastic and entertaining Dr Mark Powell's radical book explains how a new view of AI could transform the opportunities in marketing, business and elsewhere. Hosted on Acast. See acast.com/privacy for more information.

An extraordinary story, from refugee to IT titan to philanthropist Hosted on Acast. See acast.com/privacy for more information.

Sally chats about the leaders who are changing our world Hosted on Acast. See acast.com/privacy for more information.

Tracey tells all about the psychology of successful groups Hosted on Acast. See acast.com/privacy for more information.

Author Phil Barden enthuses about the science behind why we buy, "sludging," and where to put the broccoli - essential stuff for marketers! Hosted on Acast. See acast.com/privacy for more information.

Author and speaker Frank Somma shares fascinating insights into his book 'B2B is really P2P," and the value of personal interactions - even in the mass-marketing, social media world Hosted on Acast. See acast.com/privacy for more information.

William Ammerman chats about his amazing book "The Invisible Brand," which ranges from AI to Aristotle, psychotechnology to Star Trek TriCorders! Hosted on Acast. See acast.com/privacy for more information.

Nancy Harhut delivers amazing insight into how behavioral science applies directly to marketing, turning instinctive responses into action! Buy the book https://www.amazon.co.uk/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/ Hosted on Acast. See acast.com/privacy for more information.

Ten minutes with Brad Borkan talking about his book, co-authored with David Hirzel, "Audacious Goals, Remarkable Results." Brad explores what it takes to get things done even in the face of extraordinary diversity, looks at decision-making, and considers how the lessons may be carried over into business life. Buy the book https://www.amazon.co.uk/Audacious-Goals-Remarkable-Results-Resilience/dp/19...

Professor Peter Fader talks about the ideas and impact of his book The Customer-Base Audit. Listen in to learn more about how truly understanding your customers with a series of baseline metrics. The customer-base audit will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior a...