The Strand Review of Books

Hello and welcome to the Strand Review of Books. Today I am delighted to welcome Roger Dooley, author of The Persuasion Engine,   How any business can use AI-powered neuromarketing to understand and win customers . Roger looks at the challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level....

Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits . Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In fact, The Financial Times defined Dan as ‘one of the world’s leading pricing minds’, plus he has written 20 books translated into more than ten langua...

Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships. Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stays the same when working with Americans. Published by Routledge, this book is full of insight and advice for both sides of the pond. Hosted on Acast. S...

Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth . Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience. What does The Marketing Machine bring to the table that other marketing books do not? Are marketers avoiding measurement, or...

Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world . Miri is the founder of empressa.ai and author, while Izabela works in the Microsoft Copilot Department. It’s a great read, totally focused on Microsoft, so if that’s not your cup of tea, maybe simply enjoy the...

Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive . Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Persimmon Homes. It’s a brave book that has 62 Fundamental Maxims on the cover, but in practice there are six core sections on management. In fact, the...

Welcome today to Luan Wise and Tom Bowden-Green, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach . Psychology and behavioural science are hot marketing topics right now. Why is the psychology of language so important in marketing? What is the balance between behavioural effects on people, such as making people feel good through the ‘surprise and delig...

Hello and welcome to Sally Percy, author of The Disruptors – How 15 successful businesses defied the norm . Sally is also author of 21st Century Icons, also featured on the Strand Review of Books , and Sally has nearly 20 years’ experience as a business journalist. What were Sally's criteria for a disruptor, what lessons can be learned, and how does the disruptor mentality apply to B2B? The Disrup...

Hello and welcome to Chris Willman, author of The Big Brand Blueprint – How startups and small businesses can win big. The book is all about scale, retention, conversion, acquisition, brand and strategy. Chris is also author of The Entrepreneurs Marketing Manual, and has many years of real-world experience as a director of marketing in tech companies, so he has form... The Big Brand Blueprint – Ho...

Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind , The Behavioral Science Secrets behind 17 of the World’s Best Brands. Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new bu...

Hello and welcome to Isobel Rimmer, author of Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation. With a background in technology sales and marketing, and now a full-time presentation coach with more than 70 trainers and coaches on her team, Izzy was also a Regional Chair for Scope, the disability charity. Present with Presence – Everything you ne...

Hello and welcome to Peter McAteer, author of Leading the Sustainable Organization, subtitled The Quest for Ethical Brands and a Culture of Sustainable Innovation . Listing all of Peter’s credentials would probably take too long, but in summary he is currently Managing Director of SustainLearning LLC, and has worked with the UN and was managing director for Harvard Business School Publishing – oh,...

Welcome to Hari Abburi, author of Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise . Hari is CEO of the Fast Future Executive with a long career as a leading global executive.  One of the contentious claims is that ‘ideas create more value than customers.’ As we have all been slavishly trained that ‘the customer is everything,’ how can this p...

Hello and welcome to Anthony Tasgal, known universally as Tas, author of The Classical Marketing Book – Marketing Lessons from the Greeks and Romans . To give you a little background, Tas has written six other business books including The Consumer Behaviour Book and The Storytelling Book , and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lectu...

Welcome to the Strand Review of Books, and welcome to Stacy Spikes, author of Black Founder, The Hidden Power of Being an Outsider . Among many other things, Stacy founded MoviePass, with its own tumultuous journey – and story of the rise and fall and rise again is worth every cent for the book. HBO made a documentary about the MoviePass story, and was even nominated for an Emmy, and was the secon...

Kian Bakhtiari is founder of The People, was Youth Insight Lead at Dentsu, an adviser to UN Climate Change, and One Young World Ambassador. The danger with a book such as Marketing for Social Change is that it falls into the category of “worthy sentiments, but right now I’m fighting commercial fires.” Kian tells us why he says that we need a new way of doing things, and brands can no longer afford...

Hello and welcome to Heverton Anunciação, author of the wildly titled The Data Scientist and His Demons with the slightly more direct subtitle Advice from 31 big names in data science around the world . Heverton is a specialist in all things customer-related, with experience in multiple sectors including telecoms, enterprise software – and even political presidential campaigns, with four books to...

From teenage market trader in vintage denim to co-founding Fresh Britain to redesigning global brands including Real Madrid - Bob Sheard takes you through the real-world reasons why brands have a responsbility to the human race. Surprisingly, for a skeptic like me, I was convinced. An excellent read, The Brand New Future – How brands can save the world , is published by LID Publishing at a very mo...

Welcome to Kate Mackie, author of B2B Marketing Fundamentals – Drive impact across brand, reputation, relationships and revenue . Kate is a Fellow of the Chartered Institute of Marketing, an alumnus of the Instititute for Real Growth, a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023, and is currently a Partner at EY, where she leads global mar...

Welcome to Alex Vail, author of Data Culture – How to Succeed with Digital Transformation and Artificial Intelligence . With a background spanning technology, financial services, innovation and manufacturing, Alex has 25 years’ experience in developing high-performance cultures, and in delivering marketing and evidence-based stakeholder management in a variety of businesses. Hosted on Acast. See a...

“Organizations, like people, need to be seen as living, evolving organisms.” We have ten minutes: what on earth does that mean? Paul is founding director of Living Work Consulting, is also a Programme Lead for the People and Organizational Change executive education masterclass at Henley Business School, and is a former Senior Partner at Korn Ferry. Hosted on Acast. See acast.com/privacy for more...

Welcome today to John Volanthen, cave-explorer and cave rescue diver, and author of the extraordinary record of the Thuam Luang rescue of the Wild Boars, titled Thirteen Lessons that Saved Thirteen Lives . Normally I am not a fan of ‘Look at my derring-do amazing heroics and translate them into management-speak,’ but I think this book might just be different. Hosted on Acast. See acast.com/pr...

Welcome to Sandy Carter, author of the intriguingly titled AI First, Human Always, embracing a new mindset for the era of superintelligence . Sandy is the founder of Unstoppable Women of AI and W3, and COO of Unstoppable Domains – and formerly was with AWS and IBM among others. Future Horizon – AI’s transformative path – is for me at least a bit of a mind-fry. If you have one message in a minute f...

Welcome to Paul J H Schoemaker PhD, author of Strategic Thinking and Decision Making . Here’s a clip from Paul’s web site: Much of Paul’s work reflects the cognitive, emotional, and social biases many of us prone to, from descriptive insights to prescriptive recommendations based on normative theories and time-tested heuristic approaches. In my own words, Paul knows what makes us tick or not! Publ...

Welcome to Areej AbuAli, author of Community Building for Marketers – how to connect, engage and foster growth . Areej is the founder of Women in Tech SEO, a global community in marketing and tech with more than 10,000 members and 50,000 followers, which gives some cred to the title and thinking, I guess! Published by Kogan Page, Community Building for Marketers is available of course from Amazon...