The Storytelling Lab

"Persuasion is ultimately about convincing others that change is possible." —Neil Gordon Want to captivate your audience with compelling storytelling and persuasive communication? You're about to discover a game-changing solution that will elevate your ability to engage and persuade. Are you ready to transform your communication game and leave a lasting impact? Let's dive in and unlock the power o...

"If you can't sell your story to somebody else, you're not buying it yourself. You're trying to create stories that are valuable, and if they're not valuable to anybody else, they're not really that valuable." —Jay Aedo Have you found yourself questioning the impact of historical stories on your beliefs and spiritual growth, but unsure of where to start?  If you're feeling hesitant to challen...

"Negotiating is easy when everybody wins. So if you can create a win-win-win story in the minds of your clients or your potential clients, it is going to help you convert sales every time." Do you ever feel like you're stuck in a negotiation, trying to get the best deal for your sales but ending up feeling frustrated? You may have been told to stick to your price, but deep down, you know it's not...

"The most important part of a conversation happens when you're not talking. You know what you believe. If you're talking to someone and you're constantly repeating what you already know, you're doing it wrong." — Riaz Patel Have you ever been told to just put yourself out there in order to overcome judgment and vulnerability, only to end up feeling more alone and disconnected? Today, we dive into...

"You don't learn by thinking and reading. You learn by doing." If you're feeling overwhelmed by the endless debate between learning and doing in creative storytelling, then you are not alone! The struggle to balance theory and action can leave you feeling stuck, constantly questioning where to begin and how to make progress. It's time to break free from this cycle and find a more effective approac...

"When you tell a story and there's no old you versus new you, you don't have a story." — Sun Yi Want to captivate your audience with compelling storytelling that leaves them hanging on your every word? Learn the powerful secret to crafting engaging stories that will have your listeners hooked from start to finish. Get ready to transform your storytelling abilities and deepen your human connection...

"Your voice is the thing about you that's so unique, that's going to make people crave the things that you're making. It's like a fingerprint. Nobody can replicate it." If you're feeling overwhelmed and stuck in a never-ending cycle of overthinking your first draft, and you're struggling to make progress on your book, then you are not alone! It's time to break free and find a writing routine that...

Are you tired of being told that you have to be a master storyteller to succeed in business? You've probably been feeling the pressure to craft the perfect story, follow the hero's journey, and do everything the gurus say, only to end up with lackluster results.  Guess what? Your business communication can thrive without being a storytelling genius. Let's flip the script and what you thought...

Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it? If you're a writer looking to enhance your storytelling skills, I've got the solution for you. Listen to this episode to steal shot styles from cinematographers to improve the imagery of your writing. Let's make your stories come to life! In this episode, you will learn how to:...

"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be." Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator. Mackenzie Heflin is a content creat...

The hardest part of creating a powerful story is knowing what to keep and what to cut? If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing. So what if I told you that I have an easy l...

"Your book is your movie. Your query is your movie trailer. Both of those things have to be super engrossing, hook you in, keep you moving, have a point, leave you somewhere. Beginning, middle, end." Do you want to know how to turn your big idea into a compelling book that sells and get signed by an agent? I've got the solution to help you achieve that. Let's dive into the process and make your wr...

What if I told you that turning case studies into compelling case stories could be the key to converting leads into enthusiastic clients? And what if I also shared a simple, four-step process to help you do just that? But here's the thing, it's not just about storytelling; it's about strategically guiding your audience through a journey that leaves them eager to take the next step with you. Join m...

Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing's really changing? If you're a filmmaker or content creator wanting to make an impact, you know how crucial those tiny actions by large groups are. Let's talk about how you can use those moments to not only tell inspiring stories but also drive real action. It's time to turn those tiny moments into...

Ever wonder how a laid-back, casual chat with a friend could skyrocket your storytelling game and transform your customer connections? Listen to this podcast to uncover the unexpected secret to possessing the power of a master storyteller and creating genuine connections with your audience. Neal Foard, a 30-yr advertising industry veteran, shares a touching journey of personal discovery and connec...

If you're feeling frustrated because your branding efforts aren't getting the results you want, and you're stuck in a cycle of imitating big brands without success, then you are not alone! And this episode is going to help you. Bill Harper, an experienced branding strategist, emphasizes the emotive aspect of marketing and the importance of prioritizing the audience. His valuable insights on unders...

Did you know that the key to creating a strong and authentic brand essence is like finding your soulmate? Yes, just like finding that perfect match, your brand essence is what will make your audience fall head over heels for your business. Let's dive in and uncover the magic behind building a brand that leaves a lasting impression. Get ready to unlock the power of your brand essence and create a l...

Want to unlock the key to overcoming your internal creative resistance and achieving your desired success? Discover the surprising connection between the four characters that appear in every story and how to use them to navigate your own journey. Once you do, you'll operate and move forward with an enhanced self-awareness to overcome internal obstacles and achieve creative success. In this episode...

What if I told you there's a secret to captivating your audience and making your brand truly stand out? It's a game-changing strategy that will help you overcome the villain of boredom and enliven your communication. If you're curious to unlock this powerful tool and make your stories unforgettable, visit businessofstory.com/abt. With nearly 40 years of experience in advertising, branding, and mar...

Are you ready to learn how a single opening line can captivate your audience and keep them engaged until the very end? You've been told to start your stories with an attention-grabbing hook time and time again, but that feels gimmicky and your audience is on to it. They don't buy it. I've got a solution to help you achieve heightened audience engagement through impactful storytelling techniques. T...

Have you been told to share your business stories but feel like you're not getting the attention and connection you want? The pain of putting yourself out there and not getting the results you hoped for can be frustrating. Let's change that. Robert Tighe is a seasoned storyteller with a background in journalism and a passion for leveraging personal experiences to enhance professional communication...

Hey there, content creators and marketers! Do you ever feel like you're following all the storytelling best practices, using proven formulas, and still not getting the results you want? It can be frustrating, right? You put in all this effort, but it seems like something's missing. What if I told you that the key to building a strong brand lies in understanding the power of storytelling in TWO ver...

In a world where organizations struggle to share their stories, Mark Miller and Ted Vaughn revealed an unexpected twist. Their journey started with internal barriers hindering effective communication, but what they discovered was truly eye-opening. Tune into this conversation to uncover the transformative power of storytelling and culture on organizational success. Mark Miller and Ted Vaughn, co-a...

Does the feeling of being stuck and unfulfilled sound familiar to you? You may have been told to simply follow the traditional path of education and career, only to find that it hasn't brought you the personal growth and self-reflection you desire. The pain of feeling lost and disconnected from your true purpose can be overwhelming when you've followed the conventional wisdom without seeing the re...

Does this sound familiar? You pour your heart and soul into your art, but self-doubt and fear hold you back from fully expressing yourself. You've been told to just push through and ignore the doubts, but deep down, you know that's not working. It's time to break free from these ineffective actions and discover the transformative insights that will empower you to overcome creative blocks and unloc...