The StoryConnect Podcast

Libby Calnon is a proud member of a trend that has communicators and marketers getting more opportunities to become executives. Why is that trend important, and what advice does she have for other communicators looking to climb the ladder?

Will O’Donnell shares takeaways from the panel he moderated at NWPPA's NIC event. The panel was called “Building A Digital Bridge — Engaging Consumers During and After the Pandemic.” Apologies in advance to the cruise industry.

Suzanne Olson shares how her utility is telling the story of electric vehicles by helping members experience them firsthand.

Scott Meyer, Director of Marketing with Innovative Systems, stops by to discuss the latest trends and viewership stats for TV providers in Rural America. This episode was recorded live at the NTCA Fall Conference in Nashville. If you would like a copy of the reports discussed in this podcast episode, please email that request to Scott Meyer at scottm@innovsys.com.

Coweta-Fayette EMC launched the STEM Teachers Alternative Energy Summer Adventure to help local teachers teach about the future of energy in their classrooms.

On this last episode of “Journey — Exploring the Customer Experience” our guests discuss making customers your company’s greatest fans. What’s their secret to creating lifelong subscribers? It’s simple: listening to customers and recognizing their loyalty.

The purchase stage is just the beginning of the customer relationship. It can also be the end of the relationship if service providers fail to engage and connect with the customer after the purchase. Implementing a retention strategy isn’t easy, but it can be the difference between losing an at-risk customer or gaining a long-term loyal customer. Listen to our guests’ stories on this episode of “J...

Every step of the purchase process needs to be easy and low effort for the customer to drive customer satisfaction. But is this easier said than done? Our guests discuss ways they serve their consumers well at the purchase stage on this episode of “Journey — Exploring the Customer Experience.”

During the evaluation stage of the customer journey, consumers may get bombarded with questions and doubts as they are researching your service. How can companies provide content and tools that inform and educate consumers about their service in a precise and helpful manner? How can a company calm a potential consumer’s fears? That’s what we’re talking about on this episode of “Journey — Exploring...

On this episode of StoryConnect: The Podcast, Carrie Huckeby discusses the awareness stage of the customer journey. It’s not enough that your company has a great product. Customers need to find your company and have a good impression about the brand. How can the company ensure they are visible and well-received in their communities? Find out now on this episode of “Journey — Exploring the Customer...

This episode of “StoryConnect: The Podcast” begins a special six-part miniseries exploring the customer experience. Each stop on the journey is important to have a great customer experience. But first, what is the customer experience?

Minburn Communications helped it's community recover from the COVID-19 economic slump by providing incentives for employees to shop local.

Innovative's annual study uncovers insights on keeping video service going, offering speed increase trials and much more. For the full report, email scottm@innovsys.com.

When their rural Minnesota telco was hit by a ransomware attack, staff sprung into action to both combat the attack and communicate with customers and coworkers about its effects.

SEMO launched its fiber build a few years ahead of most electric cooperatives. CEO Sean Vanslyke talks about the lessons they've learned along the way.

Pioneer's newest team member Jonathan Farmer talks about creative ways he and other co-op communicators have had to adapt events including retirement celebrations.

The sales staff at Etex has built a sales playbook that helps them anticipate customer questions and seize opportunities as a team.

Social media platforms have been in the headlines quite a bit lately. What does that mean for community-based telcos and power providers?

The new PlayStation 5 and Xbox X consoles coming out this holiday season are bandwidth hogs. Broadband providers need to educate their customers before Christmas mornings are ruined by slow connections!

WK&T hosted it's first ever Drive-Through Annual Meeintg during the pandemic and had a great turnout. What does a Drive-Through Annual Meeting look like and how did they make it happen?

FTC had huge success with their virtual annual meeting thanks in part to the fun they had on social media. Taylor Richards shares with us the challenges and benefits of making that happen.

At a time when we're having more digital interactions than ever before, Megan McKoy's new ebook "How to Be Human in a Digital World" provides tips on how your utility staff can maintain that critical human touch.

Following the news that Oregon-based Pioneer Utility Resources had acquired WordSouth, Pioneer CEO Mike Shepard and WordSouth founder Stephen V. Smith joined the podcast to discuss what this means for the two companies and the industries they serve.

At a time when many cooperatives are facing uncertainty around annual meetings, ARC Media has designed an online tool to help members vote.

About a year ago, Northeast Nebraska Telephone Company began switching customers over to a usage-based pricing structure that charged on data used, rather than speed. What went into that move and how has it been received?