Pioneer Utility Resources

The StoryConnect Podcast

Business EN ↓ 376 episodes

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

Author

Pioneer Utility Resources

Category

Business

Latest episode

Jul 8, 2026

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Episodes

059 What Can Data Do For You? With Tiffani Rossi 24.08.2017

Even in rural areas, information like income and credit scores can help you find your ideal customer and allow you to target your marketing efforts. Website: http://www1.n-focus.com/

058 What Can Disney Teach, With John Formica, The "Ex-Disney Guy" 09.08.2017

John Formica, the keynote speaker for StoryConnect 2017, shares lessons he learned from his time at Disney and how they can be applied to rural utilities. Website: https://johnformica.com/

075 The Ins and Outs of Broadband Only, With Matt Pearce 08.06.2017

Live from the Kentucky Telecom Association 2017 Annual Meeting Is there a demand for broadband-only service at your telco? Listen to Matt Pearce discuss the particulars of this approach in light of USF reform. Website: https://www.mossadams.com

074 The Value of Telling Your Story, With Keith Gabbard 08.06.2017

Live from the Kentucky Telecom Association 2017 Annual Meeting PRTC, serving the Eastern Kentucky counties Jackson and Owsley, has received a great deal of state and national attention for the work its has done to deploy a fiber network and the positive results that have developed because of fiber. In this episode, CEO Keith Gabbard discusses the value of telling your telco's story. Website: http:...

073 Electric/Telco Partnerships in Broadband Delivery, With Jasper Schneider 08.06.2017

Live from the Kentucky Telecom Association 2017 Annual Meeting Jasper Schneider discusses partnership opportunities between rural telcos and electric providers. For six years, Schneider ran a federal agency at both a state and national level, leading USDA’s Rural Utilities Service as State Director in North Dakota, and acting Administrator in Washington, DC. Schneider is also a former lawmaker, se...

072 The Importance of Rural Broadband, With Hilda Legg 08.06.2017

Live from the Kentucky Telecom Association 2017 Annual Meeting Hilda Legg served under President George W. Bush as administrator of the Rural Utilities Service. Today she is a consultant, as well as vice chairman of Broadband Communities Magazine. In this episode she discusses the important role rural broadband plays in our nation. Website: http://www.bbcmag.com

071 Small Business & Information Technology, With Diane St. Onge 08.06.2017

Live from the Kentucky Telecom Association 2017 Annual Meeting Diane St. Onge represents District 63 in the Kentucky House of Representatives, where she chairs a new committee on Small Business and Information Technology. In this episode she provides insight into the committee's role in telecommunications matters, as well as cybersecurity and related issues. Website: http://www.lrc.ky.gov/legislat...

070 Harvesting Solar to Feed Your Network Devices With Chris Wacker 07.06.2017

Live from the Kentucky Telecom Association 2017 Annual Meeting Powering fiber services for customers during extended power outages is a challenge. And what about those who live "off the grid" but still want internet access? Chris Wacker, president of power supply manufacturer EPSi, discusses how solar technology could be the answer. Website: http://www.espicorp.com

069 How Are Federal Changes Impacting Local Telecommunications Customers? With Brian Ford 07.06.2017

Live from the Kentucky Telecom Association 2017 Annual Meeting Changes in Washington have an impact on the way telecommunications companies provide service. In this episode, recorded live at the Kentucky Telecom Association's 2017 Annual Meeting, Brian Ford shares details of industry changes and how they affect customers. Brian is Senior Regulatory Counsel with NTCA–The Rural Broadband Association...

068 2017 KTA Annual Meeting, With Tyler Campbell 11.05.2017

The Kentucky Telecom Association is planning its 2017 Annual Meeting, set for May 24-26 in Lexington. Executive Director Tyler Campbell discusses the great lineup of sessions that will equip attendees with new ideas and legislative updates. Website: http://www.ktaoffice.org

067 Are You Putting Online Video To Work? With Tom Metcalfe 08.05.2017

Triangle Communications has made a series of "How-To" videos available to their customers along with some engaging mini-documentaries on their customers. https://www.youtube.com/channel/UCDqrRZWoWQpYAJgKsKI1ixQ Website: https://www.itstriangle.com/

066 Fiber Fridays and employee product reviews, With Shelley Evink 05.05.2017

Shelley Evink shares what Farmers and Federated are doing to engage with customers including Fiber Fridays and the Computer Commuter. She also discusses how her telcos got employees to try out smart home products in their own homes. Website: http://www.aciracoop.net/

065 Computer Sales, Tech Classes and the Wheel of West Wisconsin: With Randy Simpson 11.04.2017

West Wisconsin Telcom not only provides broadband service, but they can sell you the computer you need to get on the web. How do they do it? Randy Simpson of West Wisconsin also shares some lessons from the cooperative's community technology classes. Website: http://wwt.net/

064 Cultural Branding: Marketing and HR Working Together, With Chris Castagneri 11.04.2017

After their presentation at the MTA conference, Chris and Jenna discussed the "fluff" known as cultural branding. Website: http://www.cooperative-networks.com/

062 Brian Bissonette Part 2 30.03.2017

Paul Bunyan Communications is certified to make warranty repairs for Apple products. How did they do it and how does it help? Guest Brian Bissonette and host Andy Johns also discuss online chat as a tool for customer service reps. Website: http://www.paulbunyan.net/contact.html

061 Brian Bissonette Part 1 30.03.2017

Paul Bunyan Communications decided to put a geographic spin on the name of it's gigabit product. The cooperative also operates popular webcams focused on the headwaters of the Mississippi River and iconic statues of Paul Bunyan and Babe the Blue Ox. Website: http://www.paulbunyan.net/ http://www.paulbunyan.net/weathernews/webcam/paulbabe.html http://www.paulbunyan.net/weathernews/webcam/headwaters...

060 Changing Your Customers' Experience: With Amy Harrelson 16.12.2016

Amy Harrelson shares her experience in spearheading a major remodel of Pineland's customer area, as well as crafting a mission statement and changing job titles. Website: http://pineland.net/

059 Opening A Retail Center: With Chuck Crabtree 12.12.2016

059 Opening A Retail Center: With Chuck Crabtree by StoryConnect

058 GigUP South Carolina: With Gina Shuler 12.12.2016

058 GigUP South Carolina: With Gina Shuler by StoryConnect

057 Mobile Device Repair: With Adam Sosa 12.12.2016

057 Mobile Device Repair: With Adam Sosa by StoryConnect

056 2016 NTCA Bundling Report: With Laura Withers 28.11.2016

Are bundle customers willing to upgrade their internet services? NTCA–The Rural Broadband Association has published a report based on a national survey of rural and independent telecommunications companies, examining bundle price points, internet connection speeds and the number of TV channels offered across bundles. The report also reveals the extent to which different bundle offerings are meetin...

055 Print Magazines And Online Chat: With Brent Groome 17.11.2016

HTC, the nation's largest telephone cooperative, recently launched a glossy magazine and several features on their website. How will those help them reach their audiences? Website: http://www.htcinc.net/

054 Fence Posts to Fiber Optics Tour: With Greg Oleson & Katie Fleming of Golden West 22.09.2016

When Golden West turned 100 years old, they used that as an opportunity to create unique events in many of the communities they serve. Website: https://goldenwest.com/Tour

053 Marketing To Remote Workers: With Cliff Albertson 25.08.2016

Cliff Albertson shares the importance of rural telcos marketing their areas to remote workers. Website: http://www.badgercommunications.com/

051 Leveraging your Gig Certification: With Chad Young and Leo Carlson 24.08.2016

You've built the network and gotten NTCA's Gig Certification. Now what? How do you leverage that? This episode also covers marketing to tourist areas and Website: http://www.norvado.com/

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