The StoryConnect Podcast

For Episode No. 100, we brought back our guest from episode No. 1: Laura Withers of NTCA. Laura shares what she learned at last weeks NTCA PR and Marketing Conference. Website: https://www.ntca.org/

What did Mosaic Telecom learn from a their experience when a tornado hit their town? Website: http://www.mosaictelecom.com/

Edward Hinson was a part of a panel about retail space and customer experience at NTCA's PR and Marketing conference. After the session, he discussed the planning and strategy that Skyline put into opening two of their customer service centers. Website: https://www.skybest.com/

Norvado was honored with a Telechoice Award from NTCA for their website. Joe Kohegyi shares the planning and strategies that led to their award-winning site. Website: http://norvado.com/

Derek Barr moderated a telco marketing roundtable at the NTCA PR and Marketing Conference in Nashville. After the session, he discussed the highlights including Facebook reviews, customer service incentives and explaining broadband. Website: http://www.hardynet.net/

In a panel at the NTCA PR and Marketing Conference, Bryan Kell from Ben Lomand Connect discussed how his team shared their story with their Gig Certification and Smart Rural Community Designation. Afterwards he summarized the session on StoryConnect. Website: http://benlomandconnect.com/

CTC recently rebranded for a fresh new look. What changes did they make and how did they communicate about the changes. Website: https://www.goctc.com/brandstory/

Bob Dahlstrom discusses why Valley Telecom in Arizona decided to drop video service and how they communicated the change to their members. Website: http://www.vtc.net/

Bob Dahlstrom shares some insights on how Valley Telecom in Arizona connects with members via Facebook Live and Twitter. Website: http://www.vtc.net/

A friendly, seven-foot deer wearing a t-shirt makes a big impression with school groups and on social media — and that's exactly what Mosaic Telecom was after when it introduced its new mascot. Newsletter link for photos: http://assets.mosaictelecom.com/documents/Mosaic-Telecom-Newsletter_January2018-ebilling.pdf Mascot costume company: https://www.olympusgrp.com/mascot-costumes/ Website: http://w...

WCTEL offers customer education classes for members. While the classes are informative for the attendees, they also help WCTEL staff get to know their customers. Website: https://www.wctel.net/

ETC has launched a popular new program involving local school that asks students to pitch ideas for community projects. The winners receive IGNITE Education Grants from ETC. Website: http://etcnow.com/Bundles/

In industries full of acronyms and technical jargon, how do you make sure you are still speaking a language your customers can understand? Website: http://www.consortiaconsulting.com/

Wiregrass Electric Cooperative has been recognized nationally for its innovative takes on community service programs. What are some new ways your utility could serve its members or customers? Website: https://www.wiregrass.coop/

Getting to know the reporters, editors and producers covering your territory can lead to positive coverage or help make sure your side has a voice in any negative stories. Website: https://www.hsvutil.org/

Getting the most out of your internship program takes work. You've got to put your interns in position to succeed and that starts with picking the right students in the first place. Website: http://murfreesboroelectric.com/

Hurricane Matthew sent eight inches of flood water running through the office at Star Communications in North Carolina. How did they respond? Website: http://www.starcom.net/

Hurricane Harvey ravaged the Texas Gulf Coast causing widespread flooding and other damage. Throughout it all though, YK Communications' network and employees shined. Website: https://www.ykc.com/

Ashley Etter runs the Snapchat account for West Central Telephone Association. She shares insights into how the platform is different from other social media and communication tools. Website: https://www.wcta.net/site/

CrowdFiber combines geography and marketing to be create a powerful geomarketing tool for telcos or electric providers building a fiber optic network. Website: www.crowdfiber.com

Best-selling author and social media expert Mack Collier previews his upcoming session at StoryConnect, explaining the difference between customers and fans. Website: http://www.mackcollier.com/

In 2017, DTC won a Telechoice Award from NTCA for loca video content. What sets them apart? Website: https://dtc3.tv/

Municipal electric and fiber optic provider EPB in Chattanooga worked well in advance of the FCC's decision to craft a careful message about Net Neutrality. Website: https://epb.com/customercarepledge

In 2016, Silver Star reinvigorated its Tech Star repair program. How did they do it and how has it helped the telco? Website: https://www.silverstar.com/

076 - Insights From Calix Marketing Cloud, With Darren Archbold by StoryConnect