The StoryBrand Podcast

If you run a nonprofit, you've probably wondered whether the StoryBrand Framework will work for you. Here's a secret -- it totally will! But don't just take our word for it. We've invited Jeremy Vallerand to the podcast to share how Rescue:Freedom International is using the StoryBrand Framework every day. It's helped them talk about what they do, share stories of the people they serve, and expand...

Good business coaches can make a big difference in the success of your company. But if your "coach" just roots for you from the sidelines, they might actually be more of a cheerleader than a coach. Our Executive Vice President, Doug Keim, acts as our coach at StoryBrand everyday and he's sharing the nine areas where every business needs good coaching. This episode is full of practical tips that yo...

As a StoryBrand podcast listener, you know all about creating great marketing. But do you know how to create a great brand? Crafting a brand that gets people excited is no small task. That's why we invited Ben Weprin, mastermind behind Soho House and Graduate hotels, to share how he's built a brand that welcomes people to live inside of a story. He's a master of whimsy and believes if you can buil...

People can't help you if they don't know what you need. But it's hard to ask for help -- so you usually wind up just doing the job yourself. Dr. Wayne Baker, author of All You Have to Do Is Ask, has harnessed the power of asking for help. This episode doesn't stop at why it's so important. It actually gives you practical tools to overcome your fear of asking. If you've ever needed help but didn't...

Have you ever wished you could just read your customers' minds and know exactly how to sell them your product? Spoiler alert: telepathy is impossible, but today's guest has a formula that can get you pretty close. Shelle Rose Charvet is the author of Words that Change Minds and she knows how to figure out what customers want. If you've ever struggled with sales, negotiation, or communication in ge...

Could your price actually become a selling point for your product? On today's podcast, author and speaker Allan Langer shares his secret to pricing products in a way that makes them sell. It isn't about cutting costs and running sales -- it's about using price as a sales strategy. When you implement these five practical tips, you'll harness the power of pricing once and for all.

We don't have very many emotionally healthy leaders anymore, and the ones who are don't get the microphone. We often feel like we're being led by a bunch of adult children. Emotionally healthy leaders are an imperative in our culture, and on today's podcast, we talk with author and speaker Michele Cushatt, who shares some paradigm-shifting knowledge about how to be vulnerable without risking contr...

In today's culture, standing for something important and sticking to it takes guts, but it's also one of the fastest ways to grow your business or nonprofit. On today's podcast, Jeff Henderson, entrepreneur, speaker, pastor and author of the book Know What You're For, gives practical examples of actions leaders can take to bridge the gap between what they're known for and what they'd rather be kno...

As you kick off the new decade (!), take a moment to reflect on how you're growing as a business leader. This episode can help. We've compiled the best and brightest insights from 2019's episodes, from guests like Michael Hyatt, Rebekah Lyons, and Adam Savage. It's a wealth of wisdom to equip you for a successful 2020.

So many people have everything they need to succeed but get in their own way. A lack of confidence often keeps people from achieving their potential. Sound familiar? Life doesn't have to be that way. The start of a new year (and decade) is the perfect time to reflect on what's most important and make sustainable changes to create a life you love. Today on the podcast, Don and JJ walk you through c...

When Chanda Bell's family sold 5,000 units of the "Elf on the Shelf" book and doll in its first season in 2005, they knew they were onto something. With 11 million elves now in homes around the world, they were right. But that success didn't happen overnight. Hear on the podcast how this family bootstrapped their beloved family tradition into a cultural phenomenon without the help of publishers an...

Many individuals and families are living in a "narrative void." Without a sense of purpose, mission or agency, we drift through life feeling unfulfilled and sometimes even depressed. In this special edition of the podcast, Don and JJ talk about the formative practice of creating guiding principles for you and your family (not just your business). Living a great story doesn't happen on accident. Wh...

No one creates success alone. And the most successful teams are positive ones that are continuously strive to get better. But how do you create a positive culture of growth when we're hard-wired for negativity and competition? On today's podcast, Jon Gordon, a world leader on executing positivity, shows you the role "positive discontent" can play in creating connection and commitment in your organ...

In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don't just tell your customers a story, invite them into it. Don't miss this detailed, StoryBrand-focused episode that unpacks the data and science behind why this 7-part framework drives revenue for every type of business. 

If you approach creating a habit with drudgery, you won't stick with it. The key is to create pleasure around healthy habits so they're more likely to stick. Today on the podcast, Atomic Habits author James Clear gives us an entirely fresh approach to making and breaking habits. What if discipline and willpower had nothing to do with it? If you're tired of failing at the habits that will create a...

What will your customers lose if they don't make a timely decision to buy your product or service? That's the power of scarcity, and it's one of the oldest tools in the marketer's box. But how has this seminal marketing principle evolved now that the way people consume has changed so dramatically?  That's why we're excited to welcome Dr. Kelly Goldsmith to the podcast. She's an award-winning Yale-...

Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, is back with Part 2 of our two-part Enneagram series. He and Don dive deep into what winning in relationships and business looks like when our personalities are each wired so differently. In this episode, we dive into the remaining Types 5-9: The Investigator, The Loyalist, The Enthusiast and...

Life and business revolve around relationships. That means things can get messy fast. Our unconscious motivations can sometimes derail communications, creating obstacles and inefficiencies. Ian Morgan Cron, who teaches our all-new Enneagram Made Simple course at Business Made Simple University, joins us to talk about what winning looks like when we're all wired so differently. The conversation he...

Most of us are good at setting goals. But accomplishing them? That's another story. Today's digitally native world constantly vies for our attention and energy, threatening to derail the best-laid plans. This is especially true within organizations. On today's podcast, Megan Hyatt Miller, the Chief Operating Officer of Michael Hyatt & Company, shows you how vision can help you get instant clarity...

What can you do in your business to turn casual customers into super fans? On this episode of the podcast, Donald Miller talks with online marketing expert Pat Flynn about how to interrupt customers' routines, delight them with exclusive experiences, and more. Why? Because if your customers are succeeding because of your product or service, then you are, too. Whether you have an email list of 26 o...

You may not even realize it, but you're stressed out. Today's modern world is undermining all our efforts to live a full and productive life. In this episode, Rebekah Lyons will help you identify and manage anxiety so you can prevent burnout and actually improve your productivity. If you think you've heard it all before, this tender yet powerful conversation will open your mind to new possibilitie...

If you lead a business, you're in the public eye. That means people are talking about you and your brand on social media – even if you don't realize it. Today's guest, former Twitter executive Claire Díaz-Ortiz, shares a model for how to succeed at social media for your company. T his episode, and StoryBrand's new free online course (at www. SocialMediaMadeSimple.com ), is going to give you the co...

Our cups overfloweth with data. But creating a story with data can feel like drinking from a firehose. These days, powerful presentations are less about stand-and-deliver presenting. It's more about crafting an explanation that can spread online. That's why we're so excited to have Nancy Duarte on the podcast. Author of Data Story, she's the world's leading expert on how to create a compelling key...

How do you frame a mission, get buy-in for it, and then make it work? That's what we're discussing in this episode with U.S. Ambassador-at-Large for Trafficking in Persons John Cotton Richmond. When we need to make sure wrong things are being made right, it takes maximum engagement around a clear mission. Ambassador Richmond shares brilliant insight on how to build a team around a mission and help...

It's time for corporations, businesses, and consumers to wise up about how supply chains play a role in human trafficking around the world. While there are more slaves today than ever, Gary Haugen, CEO and founder of International Justice Mission, shares a game plan to stop it. In this critical interview, hear how IJM is partnering with giants like Walmart and Target to clean up supply chains so t...