The StoryBrand Podcast

We have two options when we're faced with a problem. We can either resolve it and walk away or figure out why it's happening in the first place. It's tempting to just solve problems as they come up, but bestselling author and speaker Dan Heath thinks there's a better way. On today's episode, he's sharing why it's important to get to the root of a problem. If managing conflict at work has ever felt...

When you know your product or service will make your customer's life better and you have the confidence to back it up, your business strategy is foolproof. But most of us walk around giving wimpy pitches instead because we're afraid of sounding arrogant. Today's guest, Nicole Walters, shows you why that's costing you money. There's actually a missing ingredient in your business strategy. It's not...

Tiffani Bova is an executive at Salesforce and the author of Growth IQ. Her strategies have helped companies like Amazon, Microsoft, and IBM take their business to the next level. When it comes to scaling your business, it can be hard to know where to start. But the path to success is not as daunting as you might think. There are actually ten paths to grow a business, and this week's guest is shar...

The most well-recognized thought leaders have one thing in common: an irresistible personal brand. But for those of us without a platform, it's hard to know where to start. Rory Vaden, author of Take the Stairs , has worked with countless influencers to develop brands people gravitate towards and love. In today's episode, he shares the keys to creating a personal brand that will elevate your statu...

Great leaders have a superpower that helps them stay centered while the world spins around them. They know how to be still. On today's episode Ryan Holiday, author of Stillness is the Key , shows you how to incorporate daily practices into your routine that help you avoid distractions and stay fully present. Our greatest insights usually come out of our quietest moments. Today's episode shows you...

Succeeding at work takes a high level of competency. But today's podcast guest believes you have an even greater superpower — kindness. Adrienne Bankert, ABC News national correspondent and Emmy-award winning journalist, is sharing the philosophy behind her new book, Your Hidden Superpower . Succeeding at work doesn't have to be exhausting — you just have to be kind.

Trust is the foundation for any great relationship. But have you ever thought about what role trust plays at work? Work environments without trust are both exhausting and demoralizing. And most of the time, you don't notice how much you need trust at work until it's no longer there. Stephen M. R. Covey is the author of The Speed of Trust , and on this week's episode he and Don are unpacking why tr...

We all set goals in life. But for many of us -- the road stops there. We make plans to buy a bigger house or take the next step in our career without ever stopping to ask what bigger dreams we might be leaving behind. Today's guest, Bob Goff, is an expert at helping people discover their dreams and turn them into reality. His new book, Dream Big , is available now, and on today's episode he's offe...

If you're like most businesses, you've probably lost more deals this year than you'd like to admit. And if you're being honest, you actually don't understand why that is. You've got a great product, clear messaging, a smooth sales process -- but time and time again you just aren't closing the deal. Well, there's good news. The secret to closing more deals is as simple as writing a great proposal....

Giving gifts is an essential part of building relationships in business. But most business leaders only think about gifts when it's somebody's birthday or they're closing a deal. And even then, they usually end up sending baskets of stale popcorn and chocolate bars wrapped in cellophane. There has to be a better way. That's why we've invited John Ruhlin, author of Giftology , to share his seven st...

Growing your business to $10M can be hard work -- but it doesn't have to be. On this week's episode, we're talking with Curt Richardson, founder of Otterbox, about what it's like to scale a business. He's sharing practical tips about how he did it and the inspiration you need to keep going even when it gets tough. Your business has potential to get to (and far surpass) $10M in revenue. Listen to t...

It's not often that an author chooses to be vulnerable in a business book. But that's exactly what co-founder of The Hollis Co., Dave Hollis decided to do. In his new book, Get Out of Your Own Way, Dave unpacks 7 lies he used to believe about leadership and how those lies affected him both personally and professionally. Join Dave and Don as they debunk these false beliefs and uncover the truth abo...

If you're like most people -- the economy might be keeping you up at night. But what if you were able to use this season as a chance to change your mindset AND make more money? Chris Guillebeau, author of The Money Tree , is explaining how to view the current economic situation as an opportunity to grow. If you've felt worried about money over the last few months, this episode offers hope and prac...

What would it be like to release a product without any platform, customer base, or name recognition? That's exactly where James Clear found himself when he released his book, Atomic Habits . Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today's episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No...

Right now, most business leaders finally have time to work on the things that have always bothered them about their business. But improving a business is like opening a junk drawer -- things can get overwhelming fast. Mike Michalowicz, author of Fix This Next , is sharing his guide that will help you fix your business one step at a time. From growing revenue to creating repeatable processes for yo...

Most people believe they fall into one of two categories when it comes to their leadership style: those who cast a vision for the company and those who get stuff done. The problem is -- a really good leader needs to do both. Bestselling author and CEO, Michael Hyatt, created a formula to help leaders become visionaries and now he's sharing it with you. In this episode, he's unpacking what it means...

What if the best leaders actually have more in common with drug addicts than anyone else? That's exactly what Michael Brody-Waite, author of Great Leaders Live Like Drug Addicts , shares in his conversation with Don. The truth is -- drug addicts and great leaders have the same super power. And if you can harness it, it'll advance your career. Discover what that superpower is and how to unlock it i...

After any crisis, there comes a time to rebuild. But it can be hard to know where to begin. On this episode, Joel Peterson is sharing foundational strategies for building a healthy business. He used these strategies to grow JetBlue Airways, and now you can apply them to your business. If you've been wondering how you're going to rebuild after the COVID-19 crisis is over, this episode is for you.

When the team at StoryBrand HQ realized everything was about to change, we jumped right into a plan that would help us survive these uncertain times. Now, we're sharing that plan with you. Join Don in his conversation with Doug Keim, the President of StoryBrand, as they unpack the 6-part checklist that will help your business survive this crisis and come back stronger than ever.

Winston Churchill was no stranger to leading during a crisis. He led his country through World War I, World War II, an economic crisis, and much more. And he has 9 things that made him an effective leader during those times. On this week's episode, author Stephen Mansfield is unpacking Churchill's 9 strategies for leading during a crisis. These nine practical tips will help you become the leader y...

Don and J.J. give you three strategies to manage anxiety through the COVID-19 crisis. It's possible for your business to survive, and even thrive, after the dust settles -- but you have to know how to manage stress in the meantime. This week's episode will show you how.

The coronavirus is disrupting careers, lifestyles, and peoples' overall sense of calm. These are inevitably difficult times, and most business leaders are overwhelmed trying to decide what to do next. So we invited bestselling author and speaker, Jon Gordon, to the podcast to share strategies for managing stress. Even the most calm, assured people can freeze with anxiety in turbulent circumstances...

Most business leaders have a surplus of great ideas, but get stuck at one crucial step -- implementation. When businesses don't implement their ideas, growth becomes impossible. In today's episode, Howard Partridge outlines ten proven principles that will help you get unstuck and actually deliver on your businesses' best ideas.

As a business leader, you have to take risks. But for most people, taking even the smallest risk can feel terrifying. This week's guest, Bruce Deel, has a different perspective altogether. He founded the incredible community service organization, City of Refuge, and he believes taking risks could be the key to finding your purpose. This paradigm-shifting episode will push you outside of your comfo...

Workplace drama is why so many employees dread Monday mornings and struggle to work as a team. And unfortunately, nobody is immune to it. But what if conflict didn't have to be so stressful? What if it could actually lead to best-case-scenarios for everyone involved? Today's guest, Dr. Jennifer Goldman-Wetzler, believes it can. She's the author of Optimal Outcomes and today she's giving you her st...