The StoryBrand Guide Podcast

What if the thing you're most afraid of in your marketing business is actually the thing that would set you free? In this solo episode, Tyler sits down with Brian Sooy, a creative agency leader with over 40 years in the field, to unpack one of the biggest tensions marketers wrestle with: the fear of focus. Brian shares his winding journey from an 18-year-old delivery driver at a print shop to runn...

What if one resource could help you close bigger deals with more confidence? In this episode, Tyler and Annie break down the $100,000 Pitch Deck. You'll learn what it is, where to find it inside Circle, and why it belongs in every Guide's tool belt. Then we're joined by StoryBrand Certified Guide Josh Hull, who shares how he used the Pitch Deck to reposition his business and turn it into $100k in...

What if one simple link could cover your certification fee for the year? In this episode, Annie and Tyler break down the StoryBrand Soundbite Strategy course affiliate opportunity, the "mailbox money" every certified Guide already has access to, including the 97% commission on the $499 course and the done-for-you marketing kit waiting in your Resources section. But this isn't just about the link....

You have powerful resources through your StoryBrand Certification, but turning them into revenue and warm leads is not always clear, so they sit unused. We get it. In this episode, Annie Figenshu and Tyler Pigott show you how the StoryBrand Your Business Live workshop becomes the easiest link you will ever share to earn income and warm up a prospect at the same time. You will learn how the 10 perc...

Is brand messaging enough on its own, or do you need to bolt on web design, graphic design, and analytics to compete? In this episode, Tyler and Annie tackle a question from a guide named Jess about how to position yourself when other consultants offer more services — and why becoming the expert beats being a generalist, especially as AI squeezes the middle of the market. Then they dig into how to...

Should you go to the StoryBrand Guide Retreat? In the very first episode of the StoryBrand Guide Podcast, Tyler Pigott and Annie Figenshu pull back the curtain on a question buzzing through the community right now: is the investment actually worth it? They sit down with two Certified Guides who answer with hard numbers. Andy Rhodenbaugh walks through how a little intentionality...checking his CRM,...

Welcome to the StoryBrand Guide Podcast...a brand new show by Guides, for Guides. In this kickoff episode, Tyler Pigott and Annie Figenshu introduce what's coming: real conversations with real Guides about what's actually working in their businesses, how they're using StoryBrand resources like the Soundbite Strategy, and how to turn the community's collective wisdom into your competitive edge. Plu...