The Story Power Marketing Show

My guest is Cheryl C. Jones. She helps business people rewrite the stories they tell themselves so they can stretch further and achieve more. That thing about “stinkin’ thinkin’...” I got that from Cheryl.  She is an intuitive business coach and an emotional-mastery expert who believes that for you or your business, you must FIRST develop the emotional intelligence.  She uses a unique approach in...

OVERVIEW: The more human you are in your business, the more HUMAN your business relationships will be.  That’s good for your clients. That’s good for your employees. And that’s good for you and your business.  Dr. Heather Walker is all about making organizations more human so they function more effectively. She is an organizational psychologist who is the Creative Founder and CEO of Lead with Levi...

Tom kicks off this episode with a story about Stuart Smalley -- the Saturday Night Live character who made mindset work (or “the inner game”) seem like a giant joke.  But, as the name of this episode suggests, the inner game is NOT a joke.  Tom’s guest, Mary Kutheis, is all about the inner game.  For more than 20 years, Mary has coached business owners, executives and leaders to link their thinkin...

On the very first line of his LinkedIn profile, my guest Ted Prodromou asks “Are you auto-blasting templated messages AT your LinkedIn connections?” And if you are auto-blasting templated messages AT your LinkedIn connections, Ted offers some sage advice to you:  “STOP IT! You are damaging your brand and pissing off your connections.” Which bring us to the title of today’s podcast: “How NOT to Dam...

Tom kicks off this episode with a story about Leonardo DaVinci's perfection problem...before introducing his guest, Noah Mittman who is a great example of how NOT to get stuck chasing perfection. Noah is all about taking action. He’s the founder and CEO of Snowman Films. He has applied his vast knowledge to build an online course on how to create online courses. Noah and Tom discuss what it ta...

You don't need magical muse to create great things. You just need the right structure and to tap into the power within you to create. Tom's guest, Dixie Gillaspie, is all about helping people tap into their core power to achieve great things. She and Tom trade stories and discuss how to create powerful stories -- and other great things -- without relying on magic and muses. Dixie contribut...

OVERVIEW: Tom kicks off this episode with a story about Regis Philbin, why he was the greatest HOST ever, and what we all can learn from him to connect more effectively with prospects and clients. Michael DeLon is THE authority on BUILDING authority and credibility. Michael DeLon is known as The Credibility Creator. Michael DeLon transforms ordinary professionals into recognized experts by helping...

OVERVIEW Tom kicks off this episode with a story about a vengeful woman and all of the vengeful people who are ready to pounce if you fail in service delivery. His guest, Vance Morris, knows plenty about this. Vance is a Walt Disney World Resort Management Alumni He spent 10 years as a leader in the Resorts before setting out on his own. He established a carpet cleaning business on the Eastern Sho...

OVERVIEW Tom kicks off this episode with a story about a burger joint in Toronto that did something wildly entertaining to attract attention. That burger joint AND Tom’s guest, Dr. Pele, are all about informing AND entertaining their prospects and customers. Call it INFOtainment. Dr. Pele is a master infotainer. He and Tom discuss how to bring value to followers with authentic, info-taining conten...