Tom Ruwitch
The Story Power Marketing Show
Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to......Help you captivate prospects and inspire them to act…...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about.
Where to listen?
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Episodes
How to Master Persuasive Communication Without Sounding Salesy (with Danny Bobrow) 08.07.2026 29:43
Danny Bobrow is a certified mediator, arbitrator, ski instructor, and communication skills coach who created the Persuasion Blueprint to help professionals close the gap between intention and perception. His proven framework has helped hundreds of leaders and teams turn everyday conversations into engines of caring, connection, and collaboration leading to success in every facet of life. He and To...
How to Make Your Marketing Clear Enough to Convert in 5 Seconds (with Eric Dingler) 01.07.2026 37:36
Eric Dingler spent the last four years traveling through 20 countries with his wife and four teenagers. That lifestyle as a perpetual "first-time customer" taught him a brutal truth: even the best stories fail if the message isn’t clear. A marketing veteran of 25 years, Eric now helps entrepreneurs bridge the gap between what they say and what their customers actually understand. Today, he...
How to Knock Out Excuses and Build Relentless Momentum (with Corey Dissin) 24.06.2026 27:55
Corey Dissin is the no-nonsense force behind Knockout Life and High-Performance Coaching, helping driven pros ditch the fluff and finally get unstuck. After nearly 30 years leading massive media projects, he flipped the script and built a coaching system rooted in grit, structure, and relentless action. He’s also the author of GOING THE DISS-TANCE — part memoir, part fight plan for building a life...
How to Write a Book That Turns Readers Into Raving Fans and Clients (with Sean Mabry) 17.06.2026 37:50
Sean Mabry helps entrepreneurs write the books that make them heroes in the eyes of their followers. He does this by combining a lifelong commitment to storytelling with more than a decade of working as a copywriter, copy coach, email marketer, and ghostwriter. He and Tom discuss aligning an author’s story with the reader’s journey, meeting prospects where they are, and building belief by sharing...
How to Raise Capital by Thinking Like a Marketer (with Jason Fishman) 10.06.2026 50:13
Jason Fishman is the CEO of Digital Niche Agency, a marketing firm that helps startups raise capital through equity crowdfunding campaigns. Over the past decade, Jason and his team have worked with more than 500 companies and helped generate nine figures in investment through strategic digital marketing. Jason also hosts the Test Optimize Scale podcast, where he talks with founders and growth lead...
How to Turn YouTube into a Pre-selling Machine for Premium Clients (with Ian Garlic) 03.06.2026 30:55
Ian is CEO of authenticWEB, ranked as one of the top SEO companies. Before getting into internet marketing he worked in the restaurant industry, in sales, as a trader and in commercial real estate in New York City before becoming an expert in online video. He uses his business background and to better understand the channels for a client's story to tell it in different ways. Ian explains how b...
How to Stay Visible and Stand Out as AI Replaces Search Engines (with Justin Inman) 27.05.2026 25:34
Justin Inman is the Founder and CEO of Emberos, the first operating system built to orchestrate paid, owned, and earned signals for AI visibility. He works at the intersection of brand strategy, AI systems, and predictive analytics, helping companies understand and influence how they appear inside generative AI platforms. Justin explains that consumers increasingly ask tools like ChatGPT, Claude,...
How to Make Selling Fun and Easy Even If You Hate Sales (with Jerry Levinson) 20.05.2026 48:25
Jerry Levinson is an entrepreneur, business growth strategist, and founder of Profit Now. After spending 20 years building Blind Devotion, a window covering company in Chandler, Arizona, Jerry learned firsthand that expertise alone doesn’t guarantee business success. Following the 2009 financial crisis and the loss of his business, he committed himself to mastering marketing, sales, and business o...
How to Turn Pain Into Purpose and Build a Life That Matters (with Aaron Hale) 13.05.2026 38:17
Aaron Hale is a US Army EOD veteran, real estate investor, business owner, podcaster, and ultra-endurance athlete. After a tragic injury on deployment overseas took his eyesight and hearing, Aaron hit rock bottom. Instead of staying there, Aaron resolved to not allow his circumstances to dictate the rest of his life. Since the injury, Aaron has become a husband, a father, a real estate investor, a...
How to Turn Direct Mail Into a Measurable, Scalable Growth Channel (with Ryan Ferrier) 06.05.2026 42:36
Ryan Ferrier is the CEO of Lob, the direct mail automation platform that brings the power of digital to direct mail. He leads the company’s mission to automate every step of direct mail campaigns from creation to delivery. Lob’s platform enables personalization and real-time measurement for over 12,000 businesses, including L'Occitane, Ro and Simplisafe. In this episode, he and Tom discuss wh...
How To Get Ahead in The AI Age Without Losing Your Human Edge (with Nikki Barua) 29.04.2026 40:42
Nikki Barua is a serial entrepreneur, keynote speaker, bestselling author, and globally recognized expert on transformation. She is the CEO & Co-Founder of FlipWork, the workforce transformation system that turns AI into ROI by reinventing how people work. A lifelong learner, Nikki holds three master’s degrees, is fluent in five languages, and brings relentless curiosity to every endeavor. She...
How To Build A Business That Survives Any Crisis (with Erika Andresen) 22.04.2026 36:26
Erika Andresen, JD, CBCP, MPA, is a recognized expert and consultant in Business Continuity. She has nearly two decades of experience as a lawyer in both the corporate finance world and the military. Erika became a subject matter expert in national security and disaster preparedness and response while advising different commands including during high-risk situations while deployed in Afghanistan a...
How To Design A Cohesive Brand That Saves Time and Money (with Peet Van Niekerk) 15.04.2026 32:20
Peet Van Niekerk is the CEO of Designer Needed, a firm empowering entrepreneurs and small businesses worldwide with affordable, cohesive branding that makes them feel proud and confident in every aspect of their brand. In this week's episode, Peet explains that inconsistent logos, colors, fonts, messaging, and user experiences across touchpoints (website, social, print, networking profiles) cr...
How To Turn Trust Into A Competitive Advantage (with Gal Borenstein) 08.04.2026 37:43
Gal S. Borenstein is the Founder and CEO of The Borenstein Group, a Washington, DC-area branding, marketing, and public relations firm that has advised B2B, B2G, defense, cybersecurity, and technology organizations since 1994. With more than 28 years of experience, he is recognized for helping complex and highly technical companies transform from overlooked vendors into credible, trust-driven bran...
How to Turn AI Into Your Smartest Marketing Strategist (with Ray Jang) 01.04.2026 40:01
Ray Jang is the Founder & CEO of Atria, the world’s first AI Creative Strategist platform. He’s leading a new wave in marketing innovation, using AI to help brands create smarter, more effective campaigns without losing the human touch. Known as “the ads guy who hates ads,” Ray challenges how marketers think about testing, scaling, and storytelling in an age of AI-generated content overload. H...
How to Talk So People Listen (with Dr. Laura Sicola) 25.03.2026 27:34
Dr. Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice , and host of the Global Top 1% podcast, Speaking to Influence: Communication Secrets of the C-Suite and the podcast ALPHAWHISPERERS: Genesis. Her mission is to transform executives into confident, inspiring leaders. A cognitive linguist by background, she...
How To Build Relentless Habits That Unlock Elite Performance (Jim Goetz) 18.03.2026 27:55
Jim Goetz is a dedicated expert in human performance optimization, holding certifications as a chiropractor, physiotherapist, and strength and conditioning specialist through the NSCA, alongside numerous other credentials in the field. With a robust background in strength and conditioning, Jim has coached an impressive range of athletes, including high school wrestling champions, NCAA Division I f...
How to Tell Authentic Stories That Grow Your Business (with Michael Hauge) 11.03.2026 44:56
Michael Hauge is a story expert, author and lecturer who helps writers, speakers, entrepreneurs and filmmakers grow their businesses by telling better stories. Michael has presented seminars, lectures and keynotes in person and online to more than 600,000 participants worldwide. As a Hollywood script consultant, he has worked on projects starring Will Smith, Morgan Freeman, Julia Roberts, Tom Crui...
How to Turn Marketing Guesswork Into Predictable Growth (with Skip Wilson) 04.03.2026 37:02
Skip Wilson is an advertising luminary and the founder of DRAFT Media Partners, but his journey truly began as a storyteller at age 16. Starting his career as a copywriter, Skip learned early on that the most effective marketing isn't about "pitching and prodding"—it’s about human connection. Skip champions a "Draft Mentality," empowering leaders to stop guessing and start buil...
How to Publish a Business Building Book Without Selling Your Soul or Losing Your Mind (with Everett O'Keefe) 25.02.2026 35:40
Everett O'Keefe is a Wall Street Journal, USA Today, and International #1 bestselling author and the founder of Ignite Press , a hybrid publishing company that helps entrepreneurs, business leaders, and medical professionals grow their authority and revenue through publishing. His most recent solo book, The Power of the Published , explores how rapidly authoring and launching a book can transf...
How to Research Your Way to Greater Profits (with Sean Jordan) 18.02.2026 34:22
Sean Jordan is the President and Principal Investigator for the Research & Planning Group. As a 2009 graduate and current faculty member of the Master of Marketing Research (MMR) program at Southern Illinois University in Edwardsville (one of the only professional marketing research post-graduate programs offered in the nation), Sean is equipped with a wide array of quantitative and qualitativ...
How to Beat The AI Powered Bad Guys (with Robert Siciliano) 11.02.2026 38:09
Cybersecurity expert, good guy hacker, and private investigator Robert Siciliano delivers “straight talk” on safety and security, stripping away jargon to empower everyday protection. A bestselling author and CEO of Safr. Me, and head trainer at Protectnowllc.com he is a trusted commentator featured on CNN, Fox News, MSNBC, and the Today Show, decoding complex threats for mass audiences. Robert sh...
Better Questions Bigger Business Growth (with Brandon Towl) 04.02.2026 28:54
Brandon N. Towl is a marketing strategist, founder, self-described nerd and “Master of Questions.” After years of working closely with marketing teams, Brandon started noticing a deeper pattern: Many marketing teams were “spinning their wheels” because they were working from guesses. That realization led Brandon to launch Human Driven Understanding, a consultancy dedicated to deep customer intervi...
Using Reddit to Ramp Up Sales (with Danny Kirk) 28.01.2026 41:11
Danny Kirk is the serial founder of ReddiReach, a profitable marketing agency specializing in Reddit marketing, AI search and growth hacking strategies. He's revolutionizing how brands leverage Reddit for organic growth while optimizing for AI search platforms like ChatGPT and Claude. ReddiReach has served over 500 brands, startups and SMBs and helped achieve incredible results such as 9 figur...
How to Get Earned Media That Actually Moves The Needle (with Steve Turner) 14.01.2026 31:18
Steve Turner is the Principal and Owner of Solomon Turner PR in St. Louis. The firm, now in its 35th year, is known for its expertise in media relations and has received numerous awards, including recognition as one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly. Steve shares his journey from broadcasting to PR, discussing the evolution of the industry and offe...
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