The Story of a Brand Show

This episode is brought to you by Sendlane .   Allie says, "we're exposed to we're exposed to 85,000 chemicals that disrupt our health and hormones. And this is not allowing your body to heal itself, take care of itself, and create this sort of homeostasis that is, a healthy, balanced life that you feel from the inside and see on the outside."   Today, we interview Allie Egan , Founder & CEO of Ve...

This episode is brought to you by Sendlane .   Leland says, "So the authenticity piece, obviously that's really core and central to our brand. One thing that I'm proud of myself and Sarah for doing and holding true to remaining authentic. Because, earlier on when we were trying to raise capital and got a lot of pushbacks on, is Thai a large enough section in the grocery store? Is the market large...

This episode is brought to you by Sendlane .   Michael says, "We also have a nutritionist, a formula, a flavorist on staff that most brands don't have. And then the next layer is we get to manufacture the product. We control that process, so we have disclosure, we have control into all of that. There's no middleman. That allows us to make the top of the line product with no middleman, no surcharge...

This episode is brought to you by Sendlane .   Jordan says, "My goal is to be evergreen. We use evidence backed research when we're doing any of our formulations. So we can offer someone a medical grade experience, kind of in-office consult, from the comfort of their own couch."   Today, we interview Jordan Harper , Found, CEO, and Nurse Practitioner of Barefaced .    Barefaced® is a direct to con...

This episode is brought to you by Sendlane .   Madhavi says, "we've started trying to design products where you see the result very quickly after one use. Things like lip pluming or blemish treatments, because you'll see results after a single use. And that's a way of positively reinforcing the use of our device because you're delighted by the results."   Today, we interview Madhavi Gavini , CEO o...

This episode is brought to you by Sendlane .   Ben says, "the goal is not a subscription. The goal is for a customer to buy repeatedly, and sometimes a subscription is the right mechanism for that, but for many people, it's not. And so what you need is to have a series of different tools that enable you to meet the person where they are and then the right way for them to consume."   Today, we inte...

This episode is brought to you by Sendlane .   Kristoffer says, "one thing that I'm practicing right now is distinguishing between fear and intuition. Because sometimes that gut feeling isn't necessarily intuition, it's your fear speaking or it's oh no, not this again. And so now it's like paying attention. If I am being present to whatever's happening in me internally and knowing when it's fear s...

This episode is brought to you by Sendlane .   Ethan says, "Truthfully, any space can, because what we're talking about when we think about a community-based brand, we're really thinking about a set of values, right? A set of interests that people have been, may be into. They could be into cars, they could be into fitness, they could be into renovation. There's people that are passionate about it...

This episode is brought to you by Sendlane.   Michael says, "If you are eating more clean three to five days in a row, you're gonna feel a major difference. Three to five days, that's it. You don't have to do it for years and years. It's obviously better. You're gonna feel better. Just doing it for three to five days, you're gonna feel a major difference. You're gonna feel lighter, you're gonna fe...

This episode is brought to you by Sendlane .   Kelley says, "I was just astounded. What guy is educated enough about skincare to understand what these products are? There's nobody that I know in America that is in my sphere of friends or business people that would understand any of this, and I sure didn't. But big cosmetic companies really thought that they could market skincare to men how they ma...

This episode is brought to you by Sendlane .   Chelsea says, "I think what we're seeing is everybody's looking at every area for ways to tighten their budget and their marketing dollars. And what is exciting about what's possible with D2C is you're still seeing this pushback into stores, but those that have invested well into D2C, realizes it influences the store purchase."   Today, we interview C...

This episode is brought to you by Sendlane .   Liz says, "Perky plant is a hundred percent organic fertilizer in an easy-to-use shaker bottle for house plants. So picture your spice jars that are sitting in your kitchen right now but full of organic fertilizer for those house plants. You can just put it on your counter, put it on your shelf next to your plant, and it's a reminder to feed your plan...

This episode is brought to you by Sendlane .   Gracia & Benjamin say, "from a skin perspective, most people think of skin as something that they should treat from a topical standpoint. Skin is our largest organ. Our gut is really the place where every single health practitioner, every human, everybody should focus first."   Today, we interview Gracia Walker and Benjamin Silver , Co-founders at BRO...

This episode is brought to you by Sendlane .   Harry says, "I think the part about the company that really excites me is the things that we have done to provide resources and experiences for people to fulfill their full potential. We launched a mentoring program last year. Our goal is to personally one-on-one mentor, thousands of people, where we're providing them with one-on-one connection with o...

This episode is brought to you by Sendlane .   Today, we interview  Vanessa Barboni Hallik , Founder & CEO of Another Tomorrow . Another Tomorrow launched in January 2020 and are an end-to-end sustainable luxury ready-to-wear collection and platform.   They have a transparency initiative that will ensure each of its products, particularly its articles of clothing, come with a tag equipped with a Q...

This episode is brought to you by Sendlane .   Aaron says, "My wife always reminds me that things always work out. I know that viscerally, I've lived that. I think as entrepreneurs, we get so deep in the weeds and the stress of the business and how many people are counting on us from our employees or investors, our customers that we forget that. It might have been Tony Robbins, that said everythin...

This episode is brought to you by Sendlane .   Forest says, "...most of the agencies are just pretty bad. I hate to say that, but they are. You know, folks are spending way too much or they're getting someone way too junior or it's an agency that pretends to be good at everything, but they're really great at just one or two things. And so we're helping [our clients] kind of cut through all the clu...

This episode is brought to you by Sendlane .   Becca and Jess say, "It is the utility. They are so practical and I love the idea that you should have things in your home that serve a purpose and that you believe to be beautiful. And to me I still have the original locker that I literally picked up off the side of the street because it's a reminder of the beauty that I saw in this rusty old banged...

This episode is brought to you by Sendlane .   Dan says, "If I weren't the co-founder of this company, I would be a customer because… we make products that cater to people just like me and we try to convey through the ethos of our brand the messaging that life could be lived on your own terms.  And that makes it easy to relate to our customers and have thoughtful and effective marketing that appea...

This episode is brought to you by Sendlane .   The Tasting Alliance competitions are considered the most influential for a reason. They have elevated the reputation of thousands of brands, and represent the ultimate curator for the world's best wine and spirits. Receiving a medal from the organization is a critical next step for any producer to earn recognition in the industry.   Today, we intervi...

This episode is brought to you by Sendlane .   Brian says, "I just hope that [hair and color] could be the catalyst of a conversation that becomes a friendship that becomes more. Maybe it saves someone's life because they didn't feel alone that day."   Today, we interview Brian O'Connor , Co-founder of Good Dye Young . Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award...

This episode is brought to you by Sendlane .   Forest says, "68% of us pretend to check stuff (on phones) in order to avoid talking to people. 20% reported checking their phone while having sex. I don't know how it's possible, but okay? That's just bonkers. Talk about a lack of meaningful connection and intimacy. I think something like 47% reported phone use in their relationship being one of the...

This episode is brought to you by Sendlane .   Erica says, "it's safe to eat raw, there's less sugar, there's added protein. It's a healthier version of a snack that's normally not vegan, but ours is plant-based... so you have health-conscious consumers who exercise or look for cleaner ingredients, who wouldn't really normally eat the Pillsbury stuff that's on the shelf... and kids love it too."  ...

This episode is brought to you by Sendlane . Tyler says, "We are pasture raised. So our chickens are out on our pastures with movable hoops with free access to the outside. They get to run out in the sun. They get to eat grass and dig bugs… their pituitary glands are right, their vitamin D levels are right. We are raising chickens the way they are meant to be raised; the way their genetics and ins...

This episode is brought to you by Sendlane .   Alina and Vanessa say, "when people talk about let's represent Latinos, especially from a female standpoint, the first thing you see is that there's this belief that the average Latina is the sex pot. And I'm sorry to use this word because it's an awful word to use, but not every woman that is Latina walks around with, you know, her boobs out and her...