The Story of a Brand Show

This episode is brought to you by Vdriven , Tidio , and SARAL . Today, we interview Luke Abbott , Founder and CEO of Vdriven . Vdriven is a CPG agency dedicated to helping forward-thinking leaders in the natural food space realize their potential and accelerate their growth. Their mission is to democratize the natural industry by coming alongside you, providing guidance and support as you navigate...

This episode is brought to you by Rebuy , Reviews.io , and SARAL . Today, we interview Brian Pedone , CEO of Quiet Punch . Quiet Punch is the most affordable and all-inclusive home boxing solution available. Their platform tracks performance, connects users, and dramatically increases engagement. Their mission is to "make boxing and combat sports accessible to all regardless of their living situat...

This episode is brought to you by Saral and Vdriven . In today's episode, we interview Ryan Espi , Co-Founder & CEO of First Light Whiskey . First Light Whiskey is a smooth, coffee-flavored whiskey that can be enjoyed neat, on ice, or mixed into your favorite cocktail. It's made with naturally gluten-free 99% corn whiskey, real coffee extract, and raw blue agave — crafted with love on the coast of...

This episode is brought to you by SARAL & Tidio . In today's episode, we interview Vytautas Juskevicius , Chief Marketing Officer at Tidio . Their suite of live chat, chatbots, helpdesk tools, and AI solutions enables brands of all sizes to offer quick and qualitative support and create real connections with your consumers so you can drive the business forward. In this episode, we discuss: * His G...

This episode is brought to you by SARAL & WAIR . "Almost every week we hear about there being plastic particles found in the deepest trenches of the ocean, on the highest mountains, in our blood, which is really, really scary. So people are more and more aware of this plastic problem and are actively looking for solutions to cut plastic out of their lives." In today's episode, we interview Nicole...

This episode is brought to you by SARAL & Tidio . In today's episode, we interview Curt Vander Meer , CEO of Endangered Species Chocolate (ESC). ESC is passionate about redeeming typical business practices into "doing good, better" with the hope of leaving a positive and lasting ripple in their wake.  They are on a mission to seed joy through abundant giving by donating 10% of net profits to impac...

This episode is brought to you by Rebuy . In today's episode, we interview Anna Peck and Steve Ford , both Co-Founders of Chia Smash .  Chia Smash is a superfood jam that's good for you, your tastebuds & the planet. No added sugar, packed with superfoods and made using 'imperfect' fruits. In this episode, we discuss:  * What they're grateful for * Overview and origin story of the brand (and their...

This episode is brought to you by Reviews.io & Nimble . In today's episode, we interview Co-CEO's Denielle (Verdi) Finkelstein and Thyme Sullivan of UNICORN A TOP Product . UNICORN is the enchanting period product company revolutionizing the industry with their magical, innovative solutions.  Their one-of-a-kind dispensers, designed for every stall in businesses, offer unparalleled dignity and con...

This episode is brought to you by Sendlane & SARAL .   In today's episode, we interview Jon Brandon , Co-Founder & CEO of FORIA . FORIA is a lifestyle brand on a mission to support lifelong pleasure and sexual wellbeing. Foria's all-natural, organic and award-winning formulas support a woman's most intimate needs.   In 2014, FORIA literally created the category for plant-based women's sexual suppo...

How does your brand, your message and mission fit in support of Pride Month and LGBTQ culture and issues in 2023 and how are the controversies with Bud Light and other brands affecting how or whether you support in 2024?  Today, we interview Arthur Gallego , Founder & CEO of Gallego & Co. Marketing Consultants and pop culture expert. In this special "brand strategy" episode, we discuss pride month...

This episode is brought to you by Sendlane .     Jules says, "GF Jules is a premium baking mix and flour company, and everything we do is gluten-free. From the foundation, everything has always been a hundred percent gluten-free. We also have tried to address other people's food allergy needs as well. So we've always broadened the foundational mix line and flour line so it's been vegan, kosher, an...

This episode is brought to you by Sendlane .   Andrea says, "I always grew up with that sense of otherness and this sense that people looked down on Chinese cuisine and they thought of it as unhealthy or oily or this and that. And it was like, well, I eat this food at home. It's amazing. Like, it's so diverse. So I think that was something always that bothered me…"   Today, we interview Andrea Xu...

This episode is brought to you by Sendlane .   Yarden says, "I'm never worried about competitors too much because when you do something and it's so in the weeds that you're like, no one is gonna do this. It's just so nuanced. But the customers really care about the nuances."   Today, we interview Yarden Shaked , CEO of Varos . Varos is the largest e-commerce & Saas data co-op in the world.    See...

This episode is brought to you by Sendlane .   Kara says, "We don't work with a type of company, we work with a type of person… The ones who want to grow on a revenue level, but the growth in the revenue is more of a means to an end, which is to have impact, create something, change something, improve something. Their business is a vehicle for them to fulfill a legacy or a destiny in their lives."...

This episode is brought to you by Sendlane .   Chris says, "I figured I should make something that just goes back to basics and gives people something a little better than ingredients go."   Today, we interview Chris Wysong , Owner & Founder of Bucket of Bread . Bucket of Bread provides baking mixes that are made with certified organic ingredients, preservative-free, vegan-friendly, and super easy...

This episode is brought to you by Sendlane .   David says, "Our head of R&D is continuously working day by day. Yes, we have new products coming, but we're always trying to figure out how to make that melt better. How to find a better ingredient. How to make the stretch better. We're all about innovation, quality, and improvement, nonstop."   Today, we interview David Israel , Founder & CEO of GOO...

This episode is brought to you by Sendlane .   Our friends at Review.io are giving my listeners 20% Off the Lifetime of Any Plan. Use the following link: https://www.reviews.io/front/founders-paradiso-offer   Today, we interview Joe Fox , Global VP of Partnerships and Joe Santillan , Regional Growth Manager of REVIEWS.io . REVIEWS.io is a powerful review collection and management tool that helps b...

This episode is brought to you by Sendlane .   Christian says, "often the authentic story is sitting there, but often as well, agencies or the marketing team may be afraid to go there but we push to go. That's the interesting thing. That's what's going to connect the audience because it's a genuine real conversation."   Today, we interview Christian Lachel , Chief Creative Officer for BRC Imaginat...

This episode is brought to you by Sendlane .   Thomas says, "The biggest thing we offer in all is the mentoring platform. We have a platform called The Orbit, because we're launching into space all together. And the orbit is mentoring and coaching from investors and industry experts. And we have industry experts in there who cover every aspect of CPG."   Today, we interview Thomas Malengo , Co-Fou...

This episode is brought to you by Sendlane .   Parker says, "we're really focused on cognitive health. Some of these mushrooms can have really incredible, really impressive medicinal value for basically maintaining really clean and positive cognitive health, but also helping improve cognitive health. So whether it is memory or mental energy like processing capability. On a fundamental level, they'...

This episode is brought to you by Sendlane .   Today, we interview  Dan Zavorotny , Co-Founder & COO of Nutrisense . Nutrisense is a platform focused on improving metabolic health. Their mission is to help anybody discover and reach their health potential.    Their members discover the perfect diet for their unique bodies by tracking key metabolic markers in real-time. They leverage powerful hardw...

This episode is brought to you by Sendlane .   Elizabeth says, "At the end of the day, one of the things that we take so much pride in is, this is not a meat imitator. This is just a whole food, real food, veggie burger. And everything in there are ingredients from the earth, not from a lab."   Today, we interview Elizabeth Raymond , Co-Founder of NoBull Burger . NoBull Burger, is the TRUE veggieb...

This episode is brought to you by Sendlane .   Lauren says, "we built rituals around our wellness tech to really amplify the benefits of the wellness tech and create an amazing experience for people at home that they want to do over and over again because the more you do it, the more benefits you're gonna get, the better you're gonna feel."   Today, we interview Lauren Berlingeri , Co-Founder of H...

This episode is brought to you by Sendlane .   Steve and Jamie say, "Your mouth health is directly connected to your gut and mind health. Especially your gut. You have people spending a ton of money on probiotics and if they're not taking care of their mouth health, they could be completely out of balance."   Today, we interview Steve Thorp and Jamie Collins , Co-Founders of Before . Before is a c...

This episode is brought to you by Sendlane .   Ryan says, "Care more about humans. And as much as you think, you care. It's not even close to where you should be. That's what I would say. I think everyone needs to take a very long look at what they're in business for. If you're in business for profits and cash, then you'll never gonna realize the profits and cash that you actually want, because yo...