The Story-Driven Business podcast with Susanna Rantanen

If you work in talent acquisition or recruiting and have ambitions for your career, personal talent acquisition or recruiter brand might benefit you. A Talent Acquisition or a Recruiter brand is based on your professional self with the icing and a cherry topping coming from your personal self. You can decide how much icing and cherries you want to add. When you have a professional brand people rem...

Have you ever thought about how important words are for getting our messages across? Have you ever thought about how important the choice of words is to getting your reader to do what you want them to do? In this episode #19 of Building a Modern Employer Brand we are going to talk about words, more specifically about why choosing the right words really matter in your job post. If job posts are not...

Content is a great way to position your company as an employer or as a a business in front of the audience you want and need. But there are some rules, tricks and tactics that apply when producing content your audience actually wants to consume and engage with. In this episode 18 of the Building a Modern Employer Brand -podcast, I talk about what makes content interesting for specific audiences. T...

I'm probably not alone when I say the strength your company culture is really tested during times like this. It is not that difficult to sail the calm seas. Our physical and mental strengths are really tested during the stormy waters. In this episode of Building a Modern Employer Brand -podcast, I'm going slightly off the plan and talk to you about the importance of building a strong company cultu...

Imagine yourself on a stage in front of a huge audience. You have no idea how you got there, but you know you have to keep this audience inspired and entertained. Otherwise you are footing the bill. What are you going to do? I bet you will find out what they want you to do! Yet, many organizations do employer branding without any idea who their actual audience is and what they are interested in. W...

What is a talent audience? How do I decide on our talent audiences? Why is it important to me to understand who our talent audiences are? In this episode of Building a Modern Employer Brand -podcast, we talk about talent audiences in talent marketing. Understanding and being specific about your target talent audiences is actually a pretty critical element and skill in any HR / talent marketing job...

HR marketing - to this extent - is a new competence area connecting HR and recruiting with marketing and communications departments. Internal communications and short term recruitment campaigns are not unfamiliar to us at HR. However, the talent marketing mix is so much more than just short term campaigns to push job posts out there and the one-way internal communications we are used to. In this e...

What is an employer value proposition and do we even need it anymore? I challenge this. Not because of what it could be but because of how most organizations abuse it. In this blog post and podcast-episode I talk about why I went ahead and challenged the holy employer value proposition (EVP). ⏱17:14 mins 🔗Check out the complimentary blog post on Modern Employer Brand blog at https://modernemploye...

In this episode of Building a Modern Employer Brand we'll talk content marketing! I love content marketing and it works so well also in employer branding! ⏱ 29:54 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/content-marketing-in-employer-branding/ In this episode: 💎 What is content marketing? 💎 Why content marketing works so well in employer branding? 💎 How brandi...

In this episode of Building a Modern Employer Brand, we will talk about how to choose the right kind of HR strategy for your business needs. Your key choices are: 1. Recruitment marketing & communications' strategy 2. Employer awareness strategy 3. Employer branding strategy ⏱ 35:15 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/choosing-the-right-hr-marketing-strategy...

In this episode of Building a Modern Employer Brand, I'm taking you through what is an employer branding strategy and what are the overall benefits of having a strategy in place. ⏱ 25:08 min 🔗 Find a complementary blog post at: http://modernemployerbrand.com/why-your-business-needs-an-employer-branding-strategy/ Connect with me on socials! Follow this podcast handle on Instagram: instagram.com/hr...

Do you have a marketing funnel for your employer brand? An HR marketing funnel gives you clarity over what actions to take and in which strategically chosen media and channels. If you recall, in episode 6 I spoke about the Candidate Journey of the Information Era. I drafted that journey for you to simplify what Building a Modern Employer Brand really is about. During the candidate journey, we do c...

I can barely remember the time when my only HR marketing tactics were a job post on Monster with a fancy header image, some banner advertising in the form of skyscrapers and roll-ups at a recruitment event. Today, HR marketing practitioners are fortunate to have a multitude of means to support our needs to hire, grow employer awareness and build employer brands. In this episode 8 of the Building a...

In this episode of Building a Modern Employer Brand, Susanna talks to you about HR content marketing as a format to use in building The Modern Employer Brand and executing your Modern Employer Brand Strategy. ⏱ 16:28 min In this episode: 💎 How to actually build the modern employer brand? 💎 What is content marketing? 💎 What is HR content marketing, and specifically in the context of employer bra...

In this episode of Building a Modern Employer Brand, I will introduce you the Candidate Journey of the Information Era I've mapped out for us HR-marketers. This Candidate Journey is meant to shift our focus from short term campaign -mindset towards building a continuous dialogue with our ideal talent audiences. ⏱31:02 min In this episode: 💡How to shift from the traditional project orientation in...

In this episode of Building a Modern Employer Brand -podcast, I'm going to introduce you the key elements of the modern employer branding method I have developed. Episode length: 36:30 min Episode #3 content: 💎 Key elements of the Modern Employer Branding Method 💎 Brief look into how marketing has changed 💎 The difference is in the objective of the employer branding work 💎 How the Candidate Jo...