The Story-Driven Business podcast with Susanna Rantanen

#45 Why our brains need a good story by Susanna Rantanen

In this episode of Building a Modern Employer Brand -podcast we continue with your career site -topic. It is essential to pay attention to the value of your career pages to your target talent audiences. The value is measured by your career pages' ability to answer the questions your talent website visitor has on their mind. Active and passive job seekers have very different questions on their mind...

In this episode of Building a Modern Employer Brand -podcast, I want to give our attention to your career site for a bit. If you are a growth business active in talent acquisition, your career site is your most important talent media. Most career sites are unfortunately not much more than a "shop window" without an entrance in sight. They may be well dressed, but all they allow you is to browse a...

I created this proprietary marketing method back in 2017. It soon became pretty known on the Finnish market by the name of Vaikuttava Työnantajabrändi -metodi. In English it goes by the name of Magnetic Employer Brand Method and the name of this podcast refers to it. In this episode of Building a Modern Employer Brand -podcast I share with you how I apply this same method to brand my own agency. W...

"A PICTURE tells a thousand words", said Fred R. Barnard, an advertising executive back in the days. 🖼 What this means is that a visual image or a graphic illustration conveys a stronger message than written words. 🐶 When I say the word "dog", but nothing else, we all imagine what a dog means to us. What type of a breed, what kind of a nature, what feelings and sentiments are attached to the dog...

LinkedIn is by far the largest professional network, in my opinion a pretty good hiring platform, and a somewhat functional social media. But despite LinkedIn cashing in on employer branding features, I just don't think LinkedIn is that great for modern employer branding. I understand this is a pretty bold statement to make about such a giant, but unfortunately, even the basic (and free) features...

🤳 INSTAGRAM created the monster called selfies. Never before were we taking so many #mirrorselfies #belfies #selfies #groupselfies than in the times of Instagram. ❣️ Instagram is also fantastic for employer branding. Not for recruitment marketing as much, but absolutely for employer branding. Why? Because it is so much easier to create Instagram content to evoke emotions than to get the same impa...

❓DID YOU KNOW the ways we use different social media platforms change periodically? What was the best platform for your talent marketing needs before, may no longer be the most effective choice. Keeping up with all the trends may be hard, but worth your while. 📣 When you get moving with your talent marketing or talent branding plans, you must make the BEST choice out of the social media options....

HOW TO BEST USE SOCIAL MEDIA FOR RECRUITMENT MARKETING? Don't worry. This episode is not about how to share the link to your job post on social media. That is not exactly rocket science nor a newsflash. Instead, I will feed your brain with inspiration and a few tips on how to exploit social media both in a single recruitment process as well as generally in all hiring. Both of these have one critic...

NEWS FLASH social media is your best platform for talent marketing. Why? 🔥 You can use social media for multiple, yet equally effective ways to build and engage your talent audiences. 🔥 If you opt for content marketing, social media is the most cost-effective media to boost, as in promoting your content and expand your audience. 🔥 You don't have to be a content creator to make the most of socia...

Is talent marketing something that inspires you? Would you like to work full time in talent marketing? ❓What is talent marketing as a job, and how can one enter the career path of talent marketing? In this episode of Building a Modern Employer Brand -podcast I'll be talking about talent marketing as a profession and as a career choice. What makes it so exciting is that it is a whole new avenue fo...

Social media is by far the greatest gift HR and recruitment professionals have even been given. It changed the dynamics first in recruitment marketing giving so many more opportunities to explore and take advantage of in-house. Then more recently, with the growing attention and interest to embark on the employer branding arena, social media offers talent marketers a remarkable arena for talent tar...

I'm going to be honest with you. It looks like most businesses fail to succeed in talent marketing. Most businesses are not treating talent marketing in a professional manner. When you treat it in a professional manner, you expect a lot and you give it the appropriate resources to deliver on those expectations. I keep witnessing how most businesses expect a lot, yet treat talent marketing as an ex...

With the exception of strong consumer brands, most businesses use social media wrong. When we use socials for work, we change our own social media behavior. We turn into promotion and sales machines expecting total strangers to be interested and act on our requests. When we use socials for as private people, we hang out, have conversations, share personal experiences, memories, and moments. We don...

Are you one of the many HR, business leader, or marcoms professional who has tried endlessly to get employees to share company content on their social media profiles? You are not alone! Getting your employees to regularly share company content online is hard. But it doesn't have to be. You simply need to understand why they are not sharing currently, and then adopt a few tricks to start changing t...

For some reason most conversations about measuring hiring success start from and end with metrics. I'm suggesting to pause there. If you are familiar with Google Analytics, you know how overwhelming it can be. You can spend forever building reports and eyeballing data. But without an understanding of what exactly you are looking for and what do the numbers tell you, it is an utter waste of your ti...

Measuring success in hiring is actually not that simple. Yet, choosing the right metrics, collecting data regularly and optimizing actions to improve hiring success are a must for all employers who regularly hire. Often times, success is seen as a signed employment contract. But when we look at common failures in hiring, we can see there is a lot more to measuring hiring success than did we or did...

Using social media for employer branding is becoming evermore popular. However, many organizations seem to focus more on the recruitment marketing angle than the actual employer branding angle when getting on social media with talent messages. In this episode of Building a Modern Employer Brand, I will give you a few tips on how to get started with modern employer branding on social media. ⏱ 27:35...

Are you putting in a lot of effort to boost your recruitment success, but it doesn't seem to correspond? Do you feel like you've tested all the tricks you can think of and come up with. but your hiring success doesn't seem to get any better? In this episode of Building a Modern Employer Brand -podcast I'm addressing five of the most common reasons why talent marketing lacks impact and fails to del...

Even though the rise of video and photos as content has increased rapidly as popular types of content, blogging is still extremely relevant. In this episode of Building a Modern Employer Brand, I talk about how HR can take advantage of the company blog for talent marketing purposes. 💡 The company blog as a talent marketing platform 💡 How HR can take advantage of the company blog content ⏱ 25:42...

As discussed in the previous episode (24), the War for Talent is on! But this time it concerns the talents of the digital era. In this episode of Building a Modern Employer Brand -podcast we talk about how a growth business becomes a talent magnet. In other words, if you plan to be on the winning side in the war for the digital talent, there are certain things your company must adhere to. "Talent...

🔛The War for Talent is back on! But it is a different war now. The digital talent is a whole new breed. And they are a rare species! Let's talk about what makes The Digital Talent so special. 🔥Digital talent is equipped to succeed in the digital era. 👉Their skills are transferrable into new types of needs. 👉They invest their own time into maintaining their professional market value. 👉 Their p...

Every recruiter knows how important it is to make sure our candidates feel nothing but great experiences when participating in our recruitment processes. Great candidate experiences help build employer awareness, even employer brand. Job seekers talk a lot these days on socials about their good, bad and ugly experiences with recruiters, recruiting consultants as well as employing companies. And th...

A career page is the same to recruiting as business websites tend to be for sales. The more hiring oriented the business is the more important the career page becomes. Your career page is also your most important piece of media property. It is the only landscape you have 100% control over. That is why every growth company should maximize the potential of their career site and put it into work. In...

In the last week's episode (20) I challenged your thinking with a question: What if you had a recruiter brand. In this episode of Building a Modern Employer Brand -podcast, I'm going to give you a few tips and ideas how to get started with your personal recruiter brand. ⏱33:26 min THE CONTENT IN THIS EPISODE: 🔆7 tips getting started with your personal recruiter brand If you didn't get the list of...