The Story-Driven Business podcast with Susanna Rantanen

Have you heard of storytelling in recruitment marketing? I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media. In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to try in your next recruitment campaign. If you wan...

🎧 Tune in to our latest episode with Heidi Pech , a DEI expert, and consultant, as we explore into the development of diversity, equity, and inclusion in the workplace. Heidi shares her experiences and advice on the ever-evolving field of DEI, the challenges specifically in Nordic countries, and the vital role of inclusion and belonging. Learn about the impact of unconscious bias in recruitment,...

Ready to embrace your introverted side in marketing? In this episode, I invite all introverts in marketing to join me in breaking the stereotypes of introverts and discover how us introverts excel in deep thinking, storytelling, and meaningful connections. Tune in and pick up my tips, personal discoveries and thoughts on how I've learned to thrive as an introvert in the marketing world. If you wan...

In this new episode 167, we're dissecting the @‌Hootsuite study on the hottest trends for 2024. Here are some recaps from this episode: 🤖 AI is here, changing employer branding and content creation. 📱 Social media platforms continue evolving, and choosing the right ones is vital for success. What's your social media marketing game plan for 2024? 📈 Then there's the ROI in social media. It's a to...

Join me and my guest 'Kat on Coffee' as we blend design thinking with the Magnetic Employer Branding Method™ in our latest podcast episode. This episode is packed with insights and actionable advice, especially valuable for companies navigating through periods of change. Whether you're a seasoned professional or new to the field, there's something for everyone in this enlightening discussion. Conn...

Are you ready to revolutionise your employer brand marketing plan for 2024? This first episode of 2024 is tailored for employer brand managers and practitioners who aspire to lead with innovation and creativity. We give you eight steps to reassess and reflect on your employer branding in 2023 to update your employer brand marketing plan for 2024. Gain insights into effectively measuring your brand...

HR marketing data plays a crucial role in employer branding and recruitment marketing. It provides invaluable insights into the job market and candidate preferences and helps you identifying trends and patterns in talent behaviour allowing you to tailor your employer branding strategy and recruitment marketing campaigns effectively. In this episode, Susanna unwraps you the joy of data analytics. I...

If you're pondering a leap from consumer marketing to the world of talent attraction or already thriving in HR marketing, this episode is a treasure trove of wisdom!  In this episode, Susanna dissects roles, responsibilities, and the heart of marketing careers. Learn about the synergy and distinction between HR marketing and traditional marketing roles. Explore how the marketing budget influences...

Ready to revolutionize your talent marketing strategy? This episode unveils the secret ingredients of the renowned Magnetic Employer Branding Method™️! It's not just another employer branding approach. It's a transformation for companies grappling with talent woes. Learn how this ultimate employer branding approach can reshape your talent attraction and retention, even amidst change. Make the new...

Forget copy-pasting old job posts; learn to weave the story that makes top talent click 'apply'. Discover the magic of effective messaging in recruitment marketing from this episode! This episode is all about connecting with your ideal candidates through powerful and persuasive language. We dive deep into the nuances of crafting job posts that are more than just requirements and benefits—they're t...

Ever wondered what makes an employer brand truly magnetic? 🧲 In this episode of Building a Modern Employer Brand podcast, we're diving deep into a topic becoming the heartbeat of modern businesses – Transparency and authenticity in employer branding.  Tune in for an insightful dive into the world of authentic employer branding. We're talking real experiences, unfiltered stories, and the power of...

In the fast-paced world of HR, coaching, and talent acquisition, the most successful professionals stand out as credible and trusted experts. But how do you cultivate a brand that resonates with authority and instils confidence in your audience? In this episode of Building A Modern Employer Brand, we dive into the essence of brand trustworthiness. Discover the power trio to establish your hallmark...

Repurposing content across platforms is a smart strategy to extend the life of your creative efforts. This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience. Or, why not repost your Reels and Toks directly, just as they are! This time I recommend also checking out the shownotes page...

Creating a positive employee experience is the linchpin of successful employer branding. In our hybrid work world, fostering a sense of community and recognizing achievements across the board are crucial. Tune into the latest episode of the "Building a Modern Employer Brand" podcast, where we explore strategies for enhancing employee experiences in a hybrid work model. Find episode show notes here...

Want to Be the Employer Everyone's Talking About? Listen Up! In today's fiercely competitive job market, having a strong employer brand isn't just nice to have—it's a necessity. But how do you go from being just another company to the one everyone wants to work for? The secret sauce is compelling employer brand content. 📝 In the latest episode of the Building a Modern Employer Brand podcast, we'r...

Are you tired of seeing your carefully crafted employer branding efforts vanish into thin air? 🌪️ Do roadblocks seem to appear out of nowhere, derailing your strategic initiatives? Stakeholders' buy-in is probably one of the key drivers of employer branding success.  Without it, employer branding leads tend to pump heads with roadblocks on the way. For many, I've seen all the strategic employer br...

Magnetic Employer Branding: What Sets You Apart? Discover the distinctions between internal and external employer branding that can elevate your brand's value and competitive edge. In this episode of the Building a Modern Employer Brand podcast, I will delve into the differences between internal and external employer branding, as I have defined them in the Magnetic Employer Branding Method™️ and t...

Ever wondered if a talent marketing career could be your calling? 🤔✨ Join us in the latest episode of the "Building the Modern Employer Brand" podcast, where we dive deep into the world of employer branding and recruitment marketing. 🌟 Meet our guest, Claudia Nolan, a seasoned talent marketing pro with an impressive journey. Over the past seven years, Claudia has worked her magic for top employ...

In this storytelling podcast episode of the Building a Modern Employer Brand podcast, I'm sharing a love of mine: the art of storytelling and how to use it in your employer branding content. ✨ Storytelling can help employers create content that is both compelling and memorable, allowing them to engage with their target audience in a meaningful way. ✨ When done correctly, storytelling can help em...

In this episode of the "Building a Modern Employer Brand" podcast, we're diving deep into the world of employer branding for modern leaders. If you're a business leader or an HR Business Partner struggling to find and retain top talent, this is a must-listen! You'll find what are the three key strategies helping you to overcome your struggles with finding and retaining talents. We'll also share no...

Ever find yourself struggling to secure a seat at the table as an HR professional? The challenges are real, but the solutions are within reach. Discover the secrets to becoming an invaluable advisor to your CEO in this enlightening episode on Building the Modern Employer Brand podcast with our guest, Tammy Alvarez, CEO and founder of Career Winners Circle and a former Wall Street C-level executive...

📈 Feeling lost in the data forest when it comes to employer branding and recruitment marketing? 🌲 Let's be your compass! In our latest podcast episode on Building a Modern Employer Brand, Susanna Rantanen explores the power of data analytics in employer branding and recruitment marketing. Learn how to set specific goals, measure success, and navigate your way to a stronger employer brand and bet...

🤔 Have you ever wondered: "How can we achieve a truly relevant employer brand that resonates with our target audience?" Well, wonder no more! This episode starts by addressing this critical question, which sets the foundation for all employer brand development. In this episode of the "Building a Modern Employer Brand" podcast, I'm thrilled to share some game-changing insights with you. 💡 Join me...

Building an inspiring career and being a great manager is an appealing combo, yet complex to figure our and sustain! Add raising a family and financial security into this equation, and it gets even more complex! Maybe you are at an intersection of life, figuring out if your current way of life fulfils you and gives you joy or whether there is something that needs changing. The older we get, the mo...