The Story-Driven Business podcast with Susanna Rantanen

What if your company culture is actually sabotaging your business strategy? In this episode of the Story-Driven Business podcast, I reveal how to decode your organisational culture using the Competing Values Framework and the OCAI diagnostic tool. You'll discover how different culture types—Clan, Adhocracy, Market, and Hierarchy—shape everything from leadership and performance expectations to recr...

What if your employer brand was never meant to live in talent acquisition?  What if it's the missing link between your culture, people, and business strategy? In this game-changing episode of Story-Driven Business Podcast , Susanna Rantanen—author of Story-Driven Employer Branding and the world's leading expert in modern employer branding—shares why story-driven positioning is your most underrated...

What if I told you your employer brand already exists—and it's silently telling the world what kind of leader you are? In this episode, Susanna Rantanen—creator of the Magnetic Employer Branding Method™ —reveals why employer branding has become your leadership advantage. Discover how story-driven employer branding connects your business strategy, values, and company culture into a cohesive narrati...

Why do so many brilliant strategies fall flat in execution? One word: buy-in . And what unlocks buy-in? Not data. Not directives. Stories. In this episode of the Story-Driven Business Podcast , modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business. Learn how to turn your strategy into a shared mission,...

Forget charisma. Ditch the data dump. The most powerful leadership tool isn't in your MBA textbook—it's storytelling. In this episode, Susanna Rantanen, the world's leading modern employer branding expert, dives into why storytelling is the most overlooked yet essential skill for leaders today. Discover how to lead with clarity, inspire trust, align culture, and boost your "Return on Inspiration"—...

What if your employer brand wasn't just seen … but deeply felt ? In this episode of the Story-Driven Business Podcast , I (Susanna Rantanen, the world's leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic . Using the Magnetic Employer Branding Method™, I'll guide you through how to: Transform...

Your products don't build trust. Your people do. And yet, most companies still pour all their brand energy into showcasing what they sell—while leaving the people who make it all possible invisible. In Episode 189 of the Story-Driven Business Podcast , I share why the smartest, most magnetic businesses don't just brand their products—they brand people . When you brand your people : ✅ Customers se...

What if I told you that employer branding isn't about you—it's about them? And by 'them,' I mean your talents, the people you want to attract and keep. In today's special episode, I'm giving you an exclusive sneak peek into my brand new book Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™ . You're about to hear the very first chapter, and trust me—it's going to c...

How Mitgo's 90 ambassadors have made employer branding magic – with Veronika Batmanova Ready to take your employer branding to the next level? 🤔 This episode is your ultimate guide! Join me and Veronika Batmanova, the leader behind Mitgo's wildly successful employee ambassador program, as we uncover the exact steps that made it thrive. 🔥 Key topics we cover: - How Mitgo engaged employees authent...

Airbus Finland Does It! Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices. How did they succeed so quickly, in just six months without zero campaigns? We spoke with Maiju Karppinen , HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary. Our conversation covers the award-winning employe...

Hi there, It's been a while since I last podcasted or created video content on YouTube, as I've been finalizing the draft of my upcoming book for the past couple of months. I'm back with a shorter bonus episode, the first one of the series I call Life, As It Happens. I hope you like it!  Susanna

If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey. In this week's  Building a Modern Employer Branding podcast episode , Nora and I speak with  Maiju Karppinen  about her employer branding career path, what inspires her and how she juggles her HR Busines...

This part 2 episode of the Building a Modern Employer Brand podcast concludes my conversation with my employee and colleague, Nora Nykänen, on her growth journey to an award-winning employer branding professional. We talk about the three tips she shares as advice to someone wanting to build an employer branding career like hers. In this episode, Nora and I discuss her three must-know tips for anyo...

What if you were awarded as the Employer Branding Professional of the Year? Wouldn't that be pretty amazing for you, your career, and your life? Today, I'm going to introduce you to our own star,  Nora Nykänen , who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland. She was recently awarded as the Employer Branding Professional of the Year 2024 (agency) at th...

This week's episode on the Building a Modern Employer Brand podcast  is a little bit different to what you and I are used to. I'm going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️. I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind map on the content of this book. I hope you like it...

Building the Magnetic Employer Brand equals the dating game going strong! If you just went.. "what the heck?", great! I wanted you to! I wanted to win your attention, and with this part 2 episode my intention is to sustain it. This week, in this part 2  Building a Modern Employer Brand podcast  episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or bro...

Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One. In this episode of the  Building a Modern Employer Brand podcast , I compare dating to employer branding. Because I'm exploring a more difficult topic in depth, I decided to split this into two episodes. The other one will be released next week as ep...

Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the  Building a Modern Employer Brand podcast , we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: 💫 What is Self-Awareness? 💫 Self-Awareness Outside Career Settings 💫 Self-awareness for Career Growth and...

It is becoming increasingly difficult to build products that are genuinely better than those of competitors.  That's why talent acquisition and retention have become paramount to business success.  All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in innovation, sales, marketing, leadership and bu...

In this  Building a Modern Employer Brand podcast  episode, we'll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term talent marketing depends on how well you understand...

A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role...

In this episode of the  Building a Modern Employer Brand podcast , I have the pleasure of chatting with  Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off with the Internet and social media. And, more re...

Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of  the Building a Modern Employer Brand podcast  is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it's pivotal for employer branding professionals to navigate their organisations successf...

Time to hire, and you are short on social media recruitment campaign ideas? In this  Building a Modern Employer Brand podcast  episode, I'll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns. In this episode: 💡 An overview of what might just be one of the best social media recruitment ma...

What an odd topic for an episode about what (employer) branding really is, isn't it? If I got your attention with it, you are in for a treat. This episode is not about 'fashion'. It's about understanding what branding really, beyond logos, taglines and visual identities. While appearance, as in the visual identity, does have a big role in branding, it's not the starting point. But it is the point...