The Storage Rebellion

In this episode of the Storage Rebellion Podcast, Chris Michaels and Jon Farling break down the biggest mistakes they see new and experienced self storage investors make throughout the entire investment journey. From finding deals and making offers to underwriting, due diligence, financing, closing, and operations, they share the costly errors that can slow your progress, kill deals, or create unn...

Most new investors never get stuck because of a lack of opportunity — they get stuck because they don’t know what path to follow. In Season 2 Episode 1 of the Storage Rebellion Show, we break down the 3 biggest keys to landing your first self storage deal, building momentum, and avoiding the mistakes that keep most people circling for years. If you’ve been wondering where to start, what actually m...

Season 1 comes to a powerful close with a conversation about adversity, faith, pressure, and purpose. In this episode, we dive into how some of life’s hardest seasons are often the very moments God uses to shape us, strengthen us, and prepare us for what’s next. The storms you’re facing may not be punishment — they may be preparation. We talk about perseverance when things feel uncertain, trusting...

This week on the Storage Rebellion Show, we sit down with Pete Smyth from White Label Storage to talk about what actually drives growth for storage owners today. We dive into marketing strategies most operators overlook, how White Label Storage has scaled across the country, the mindset required to grow a real company, and where many storage owners are quietly losing leads, revenue, and momentum w...

Most people never get past their first few deals. Scott Levy has been involved in over $5.4 billion in self storage transactions , and in this episode, we unpack what it really takes to scale beyond the early wins and build something that lasts. This conversation goes deeper than tactics. We talk about the shift from doing deals to becoming a true operator and leader, and what starts to break—ment...

Most people talk about scaling. Very few have actually done it. In this episode, I sit down with Adam Jarrell of American Self Storage, who’s built a 20-facility portfolio generating over $9.5M in revenue, and we break down what it really takes to get there. This isn’t a highlight reel. We get into the decisions, mistakes, and hard lessons that shape real operators: ​What actually changes as you g...

Most people think growth takes time. It doesn’t. It takes the right shifts. In this episode, we break down three powerful strategies that change how fast you move—internally and externally. This isn’t about doing more… it’s about thinking different, operating different, and putting yourself in positions where progress compounds. If you’ve felt stuck, slow, or like things “should be further along b...

In this episode, I break down a deal that nearly cost me $200,000—and the one mindset mistake that almost made it happen. This isn’t about bad luck or a complicated structure… it’s about how you think when you’re in the middle of a deal. Because the truth is, most investors don’t lose money from what they don’t know—they lose it from how they show up. Rushing decisions. Forcing deals. Ignoring wha...

In this episode, Anthony Kusky shares how he transitioned from completing 1,000+ wholesale deals in residential real estate into self storage—driven by a deeper pull toward purpose. What happens when you’ve already built success… but know there’s something more? In this episode, I sit down with Anthony Kusky—an operator who’s completed over 1,000 wholesale transactions in residential real estate....

Nick Paul didn’t just build a self storage portfolio in New Mexico… he built the discipline, mindset, and identity required to sustain it. In this episode, we go beyond deals and numbers. We unpack the real story behind Nick’s growth—how his life, values, and internal standards shaped the way he operates and scales. We talk about what it actually takes to grow a storage business at a high level… w...

In this episode of The Storage Rebellion Show, Chris Michaels sits down with self-storage broker David Perlleshi to talk about what it really takes to build strong relationships with brokers and position yourself to win in today’s market. David shares insights from the brokerage side of the industry, including how investors can stand out, build trust, and approach deals in a way that creates long...

In this episode, Storage Rebellion INSIDER member Brian shares his journey from a full-time career in the fire service to pursuing freedom through self-storage investing. We talk about what it really looks like to chase a bigger vision while still showing up every day for a demanding job, the obstacles he faced along the way, and the mindset shifts required to move from employee to investor. Brian...

In this episode of The Storage Rebellion Show, Chris Michaels sits down with storage investor Jon Farling to talk about how he scaled a local self storage portfolio to over $26 million. Jon shares the story behind his growth, the lessons learned along the way, and what it actually takes to build and operate successful storage facilities in your own market. From acquisitions and operations to the m...

This is where you start to understand what this show actually is, and what it isn’t. We’re not here to entertain you with surface level conversations or recycled strategies. This is about thinking differently… operating differently… and building something that actually gives you control over your time, your direction, and your future. You’ll hear why this exists, who it’s for, and what you can exp...