Stephanie Kase

The Stephanie Kase Podcast

Business EN ↓ 138 episodes

The weekly podcast for small business owners, brands, and creators who want to learn what it actually takes to grow passive income from your own passive offer sales. We do this by covering offer creation, organic marketing, and email marketing. Real, raw behind the scenes on how Steph is doing it, juicy stats, breakdowns you won't see anywhere else, and deep-dives on the things you're ACTUALLY wondering about as an online business owner. 

Author

Stephanie Kase

Category

Business

Podcast website

stephaniekase.com

Latest episode

Apr 7, 2026

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Episodes

How Much Do I "Give Away" In My Free Content? 16.09.2024

I often hear business owners spiraling about this very question! Where is the line between free and paid content? I'll give you my thoughts and some creative ways to approach that question inside of this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: 10 Free Reels Ideas EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an e...

Why You Shouldn't Start a Podcast (And What To Do Instead) 09.09.2024

Should you start a podcast right now? My honest answer is no. In this episode, we'll talk about the pros, cons and some alternatives! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free YouTube Class EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com ! We'd LOVE to hear your thoughts!! FREEB...

Why You Need Both Timely and Evergreen Content in Your Marketing 02.09.2024

It can be so stressful! In order to gain traction in your business - should you focus on long-form or short form content? Hear my thoughts in this episode. SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free email class Free YouTube class EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at  podcast@stephaniekase.com ! We'd...

Are Free Webinars Dead? My Honest Thoughts 26.08.2024

There's been a lot of heat around free webinars lately. Have they become a thing of the past for business owners? Hear my thoughts in this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Webinars That Sell (30% off already applied!) EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an email at podcast@stephaniekase.com ! We&...

The One Thing That Will Make Your Freebies Convert Into Online Sales 19.08.2024

Do you feel like your email list is not converting to sales like it should? There might be a disconnect between who you WANT on your list and who is actually joining it. Listen & find out what major thing you can change to see better results! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free email class: https://stephaniekase.com/emailclasspodcast EMAIL US! Have any questions or anythi...

3 Ways to Launch an Online Course 12.08.2024

Ever wondered how to structure the launch for your online course or digital products? We've tried a few things over the years, and in this episode, I'll talk about 3 strategies that have worked REALLY well for us. I believe the same can be true for you, too! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free launch timeline: https://stephaniekase.com/timelinepodcast EMAIL US! Have...

Grow Your Audience First... or Launch Your Course First? 05.08.2024

Is it more important to get your course out there or grow an audience? In this episode, I'll talk about what my experiences with both. Find out what system I recommend using in order to create a successful launch! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Online Course Starter Kit: https://stephaniekase.com/onlinecoursestarterkit EMAIL US! Have any questions or anything you'd...

Hiring Your First Assistant For Your Business 29.07.2024

As business owners, we tend to wear a lot of hats. The truth is, that's probably not something that can be sustained for very long. Adding a team member to your business is a HUGE way to get your time back. In this episode, I'll talk about hiring your first team member! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: 10 Free Reels Ideas: https://stephaniekase.com/ideaspodcast EMAIL...

My Weekly Routine as a Busy Mom & Entrepreneur 22.07.2024

Balancing life as a busy mom & business owner can be tough! In this episode, I will talk about how this balance has evolved as my kids have grown, and what it looks like most recently! If you're learning how to navigate life with littles AND a business - you'll want to hear this one! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Free Launch Timeline: https://stephaniekase.com/...

How to Safe-Proof Your Business From Always Needing You 15.07.2024

Being a business owner is the BEST - but what happens when you need to step away and your business needs to run without you? In today's episode, we'll talk about five ways to prepare your business to run efficiently while you're away. SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: SK Business Guide: https://stephaniekase.com/businessguide EMAIL US! Have any questions or anythi...

One Thing Business Owners Don't Do Enough (That Could Change Everything) 08.07.2024

It seems so simple, but it's something I see business owners overlook the most! In this week's episode, we are talking about solidifying your messaging. Let's get SUPER clear on who you're talking to and what they need! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: EMAIL US! Have any questions or anything you'd love to see covered in an upcoming episode?! Send us an...

Why I Quit YouTube for Maternity Leave (& Where to Find Me For the Next 3 Months) 01.07.2024

The SK podcast is back! For the next four months, I'm changing up our format & featuring some special topics. Learn more about what led to this decision, what to expect, and where to find me for the next 3 months! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Join the email list: https://stephaniekase.com/community EMAIL US! Have any questions or anything you'd love to see cov...

$30k Launch Report for YouTube for Business 08.02.2024

Last month, we celebrated one of our most successful course launches EVER in the history of SK!! It was an INCREDIBLE week, and in this episode, I'll detail the exact sales results, plus talk about why this launch was especially successful. You might find some of these practices helpful in your next launch, too! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: YouTube for Business: https:...

What social media platforms to focus on when starting your business & as you grow! 11.01.2024

In the beginning stages of your business, you might find yourself wondering where to start with social media. Which platform will benefit your business the most, and how often should you show up there? In this episode, I'll help you map out the beginning of your content strategy, and help you expand from there! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Visibility: https://stephanie...

How My Business Thrived During My Hardest Personal Year Yet 04.01.2024

In 2022, I had a tough year. I had to take a huge step back from my business multiple times. Fortunately, I had put some things in place to help with the space I needed to take. Hear what preparations you can make in your business in this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: YouTube for Business: https://stephaniekase.com/youtubeforbusiness Free YouTube class: https://step...

How to Show Up on YouTube in only 4 hours/week! 28.12.2023

When I first started my YouTube channel, I created a workflow that included ideating my videos, batch filming them one month at a time, editing, scheduling, and creating thumbnails. The best part is that I was STILL able to do it all in just four hours/week. Find out how possible it is for you to get your channel off the ground inside this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISO...

Unexpected way to get people to buy your thing during a launch, even when sales are low 21.12.2023

You've created your digital product, you've built your email list, you've primed your audience. All that's left to do is launch! You're SO excited. Launch week comes, and sales are not what you expected them to be (YUP, been there). So, how can you turn things around? In this episode, I'll share my own experiences and what WORKS to revive a launch you thought was dead...

Randomly making over $6,000 from one new affiliate partnership in 3 months (Case Study) 14.12.2023

YouTube is a huge part of my business strategy. Earlier this year, I posted a video that, somewhat surprisingly, started to gain traction. I quickly optimized the video to get the most out of it. Since then, I've earned hundreds of new email leads and earned thousands of dollars in commission. Learn the details in this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Try Manychat...

Typical conversion rates I am looking for when launching a digital product, online course, or webinar! 07.12.2023

When it comes to launching digital products, it's important to have sales goals AND to evaluate those goals. As business owners, we want to constantly evaluate the demand for what we're selling. In this episode, I'll talk about what a "good" conversion rate looks like for my business, and demonstrate how to set your own sales goals, too! SEE THE SHOW NOTES! LINKS MENTIONED...

Rolling with the punches when life & business don't go as planned 30.11.2023

There was a recent week in my life where I thought I had more than I could handle! After a series of upsetting events, I was put in a position where I had to reevaluate what this quarter looked like for my family and my team at SK. I learned that owning my own business was a more valuable part of my life than ever, and I want to share more about why in this episode! SEE THE SHOW NOTES! LINKS MENTI...

How to craft your messaging online to connect to your DREAM clients & customers 23.11.2023

Do you sometimes feel like you are wading through the noise online, trying to shout your message into the world? It might feel like you're unable to be heard, and if you are heard, it's not by the right people. Great messaging is a key component to being visible online. In this episode, I'll share three steps to crafting your messaging for your business. It's going to be a powe...

Instagram Strategy for Black Friday Sales (Reels, Posts, & Stories) 16.11.2023

I cannot believe it, but Black Friday is already almost here!! This year, I am making some HUGE changes to my Black Friday strategy, and I am SO excited about it!! In this episode, I'll share some of my favorite strategies for promoting my Black Friday sales that have worked wonders for my business, plus, I'll give you a first look at what's coming to the shop this year!! Let me kno...

My favorite business investments yet that have been life changing! 09.11.2023

Over the last eight years of running my own business, there have been a few times that I made MAJOR investments - so great that it felt almost intimidating. Today, I can say with confidence that those are some of the BEST investments that I ever made for both my business and my personal life. Inside this episode, I’ll talk about why those investments were so motivating and beneficial for me, and w...

$23k launch recap for Inbox to Income! 02.11.2023

In today's episode, I will review my most recent course launch for my brand new course, Inbox to Income! LOTS of you requested that I go into detail about our content marketing strategy, so I spend several minutes discussing exactly that! I'll also let you in on how many opt-ins we received, and how many sales we actually made. This one is super special, so listen in! SEE THE SHOW NOTES!...

Real talk: Marketing a business on Instagram is a LOT different than being a "content creator" 26.10.2023

Earlier this year, I set out to re-focus my Instagram strategy. I had grown my personal account to 100k+ followers, but those followers were not interested in my business, and my business is what I'm truly passionate about. I pivoted to an all business account, and have drastically changed the type of content that I share on a daily basis. In this episode, I'll share what I've learn...

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