The State of Sales Enablement

Join us in the Krueger Marketing podcast studio this week for another episode of Sales Enablement Live, your weekly catch-up with Felix Krueger and our Sales Enablement community. These are some of the topics we're discussing: Impact of Strategic Sales Enablement To The Bottom Line Sales Enablement Strategy And Approach Types Strategic Vs. Non-Strategic Approach Overcoming Barriers of Sales Enable...

In this episode, Felix Krueger switched roles and was interviewed by PDA Group's Britta Lorenz on the Expert Talk Podcast to talk about the secrets of a powerful value message. These are some of the questions we're discussing: How do you define value messaging? What are value messaging do's and don'ts? How can marketing foster and support sales? What role does sales enablement play there to get th...

Join us in the Krueger Marketing podcast studio this week for another episode of Sales Enablement Live, your weekly catch-up with Felix Krueger and our Sales Enablement community. These are some of the topics we're discussing: Mapping The Buyer Journey Adding Value Beyond The Sales Meeting Consulting Is The New Selling Not All Coaching Programs Are Created Equally Sales Enablement As A Strategic A...

Join us in the Krueger Marketing podcast studio this week for another episode of Sales Enablement Live, your weekly catch-up with Felix Krueger and our Sales Enablement community. These are some of the questions we're discussing: How does one source more budget for one's sales enablement team? How can sales enablement support the launch to new markets? How can one sales enablement be launched with...

Our guest in this week’s episode knows what it takes to set sales reps up for success. Her holistic approach to the development of high-impact Sales Enablement programs is informed by her breadth of experience in technology sales. She’s one of the most recognised sales enablers on LinkedIn and I’m excited to have her on the show today. Please welcome Cloud Academy’s Sales Enablement Manager, Cryst...

Our guest in this week's episode has over 20 years of experience in marketing, business development and sales. When he doesn't run his B2B marketing agency servicing clients like Amazon, Seagate, Morgan Stanley or The Bill & Melinda Gates Foundation, he is a keynote speaker, award-winning blogger and best-selling author. In this episode, we catch up with the President and Founder of Heinz Mark...

Our guest in this episode has been called a “web marketing guru” by the New York Times. The Story of how he was able to save his swimming pool company from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centrepiece of his best-selling book, They Ask You Answer.  Today he is a highly sought after global speaker and con...

Sales enablement is one of the fastest-growing business trends globally and our guest in today's episode is a household name in the African sales enablement community. He is an experienced sales leader and sales coach with over 18 years of experience in sales within the financial services industry. He is also a founding member of the Trust Enablement community and an International Coaching Federat...

Which company is going to be the next Amazon?  No matter who it will be, chances are that the underlying marketplace technology will be provided by the fast-growing business our guest in today's episode represents.  In our recent catch-up, we spoke about his sales leadership philosophy, how his sales team reaches decision-makers fast, and the most common mistakes sales tech companies mak...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. Our guest in this week's episode is Adriana Romero , the Director of Enablement Solutions at LevelJump.io . She is an engineer turned salesperson turned sales coach. When it comes to sales enablement effectiveness, she walks the walk because she works for a Canadian technology vendor tha...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with Andrea Davey who is the CEO of Scout Talent Recruitment. These are some of the questions we're discussing: How has the pandemic impacted your ability to source high calibre sales talent? What are some of the strategies companies use to deal with this talent shortage? Wha...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. There are only few people who can claim that they've grown the revenue of an organisation from $24m to over $1b. Our guest in today's episode is one of them. He's a competitive wrestler but he doesn't need to use this skill to close deals because he has developed a sales method that is t...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. Our guest in this episode is a senior executive at one of the leading sales enablement technology platforms. He owns the full customer journey at his organisation which is why he is constantly exposed to the latest sales enablement trends and challenges across industries, across the&nbsp...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. Managing hypergrowth is a tough challenge as a sales leader. The same applies to the management of a global sales team. Our guest in this episode has done it all. Successfully. And we're lucky enough to be able to explore his approach in all detail. In this episode, we catch up with Shor...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. In this episode, we catch up with Tamara Schenk . She is a globally acknowledged sales enablement leader, analyst, advisor, award-winning blogger, and keynote speaker. Her experience spans twenty-five years in corporate leadership and includes designing the global sales enablement initia...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. Colombia, Argentina, Venezuela, USA, Malaysia, Indonesia, China, Great Britain, France... This rather long list of countries is not the line-up of the Tokyo Olympics but a selection of countries our guest in today's episode has worked at. We'll discuss the lessons he has learned along th...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with Pooja Kumar who is the Director of Sales Enablement & Organisational Culture at Oracle. These are some of the questions we're discussing: How does the buying process in Southeast Asia compare to the rest of the world? How do you deal with differences in the SEA marke...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with Roderick Jefferson who is the vice president of Field Enablement at Netskope and author of the book Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence . These are some of the questions we're discussing: What has the evolution been so far and what is next...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with Emily Bendorf who is the sales enablement manager of the B2B sales organisation of Southwest Airlines. These are some of the questions we discuss in this episode: How does Southwest Airlines interpret sales enablement? What has been the impact of Covid-19 on Southwest? W...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with Lindsay Baggett who is a B2B SaaS expert in field marketing and the marketing manager at revenue intelligence platform Gong. Questions we discuss: What is the difference between product marketing, sales enablement, and field marketing? How do you scale field marketing to...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with James Fielding who is the head of sales enablement at Grant Thornton Australia. Here are some of the resources referenced in this episode. Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learn Connect with James Fielding o...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with Britta Lorenz who is the business consultant at PDAgroup, DACH chapter leader of WISE (Women In Sales Enablement) and creator of the C²LEA²R framework for leadership. Here are some of the resources referenced in this episode. Sales enablement resources brought to you by...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. Our guest in this episode has been front and centre during Ad Tech and MarTechs biggest waves of the last decade. During that time he has helped tech businesses grow into new markets across Asia Pacific and Europe, often from a standing start and with minimal resources, an experience he...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with Abby Sorensen who is the chief editor of content marketing resource centre Follow Your Buyer. Here are some of the resources referenced in this episode. Follow Your Buyer: https://www.followyourbuyer.com/ Sales enablement resources brought to you by Krueger Marketing: ht...

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with Pam Didner who is a B2B marketing consultant, podcaster, keynote speaker and author of 3 best-selling books. Some of the questions we discuss include: What are the key areas marketers should consider when introducing sales enablement in their organisation to make it a su...