The State of Sales Enablement

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, events, job, books, and more! Brought to you by Devon McDermott and Felix Krueger . Click here to watch the live stream recording Insights Kate Lewis ' thoughts on coaching culture . Listen to the full interview . Tony...

Sales Technology is currently experiencing exponential growth because it can increase the effectiveness and efficiency of any sales team. Our guest in this week's episode has witnessed the rise and the explosion of the sales tech space over the last 35 years as an individual contributor, sales leader and CEO. Please welcome, keynote speaker, best-selling author, management consultant and sales tra...

Sales Coaching is a discipline that is still often either misunderstood or not utilised to its full potential. Our guest in this week's episode has used her 20+ years of sales and sales leadership experience to master the art of coaching. We'll dive deep into the definition of sales coaching, common misconceptions, how to build a coaching culture and more. Please welcome the CEO of e4enable Kate L...

Another month, another action-packed agenda in the fast-evolving world of Sales Enablement. These are the latest resources we've covered in the July edition of This Month In Sales Enablement. Watch  the live stream recording featuring  Devon McDermott  and  Felix Krueger . Subscribe to The State of Sales Enablement newsletter on LinkedIn . Insights Vince Zapulla  on establ...

Salaries are the single biggest cost item when building a sales department. So how can revenue leaders maximise the return on investment? Our guest in this week's episode is a legend of the noble profession that is sales enablement and he shares his keys to effective talent development. Please welcome the best-selling author of Sales Enablement 3.0, Roderick Jefferson.  These are some of the...

Sales Enablement fuels the ambitions of fast-growing start-ups that seek the promised land of unlimited scale. So how can organisations strike a balance between hypergrowth and the human element of sales that is required to be truly buyer-centric? This is one of the questions we attempted to tackle with our guest in this week's episode which is all about the human element of sales. Please wel...

There comes a time when growing start-ups need to get serious about their investment in sales. Our guest in this week's episode is a fractional CRO who works with start-ups to build sales teams from scratch and enables them to drive growth. In our conversation, he shared how he approaches the challenge of starting with a blank slate, common misconceptions about building a sales team, and how he go...

Another month, another action-packed episode of This Month In Sales Enablement! Devon and Felix catch up to discuss the latest news in the world of Sales and Sales Enablement, industry research, book reviews, social media buzz, and the key insights from recent State of Sales Enablement podcast episodes. Here are the resources referenced in this episode: Insights Steff Zohrabyan - Peleton vs SalesT...

While Zoom has reduced friction during the B2B buyer journey, it has also lessened the ability of sales teams to effectively engage buyers in face-to-face meetings. Zoom fatigue is real and the ability of a sales rep to effectively communicate with buyers remotely has become part of the modern sales skillset. Our guest in this week's episode gives the sales teams of some of the most recognised tec...

Felix was recently invited to join the brilliant Malvina El-Sayegh on the Stay Human podcast. They spoke about the three avenues companies can pursue to benefit from enablement, how to maximise the value of an external consultant, the most common enablement challenges Felix comes across in his work with businesses around the world, and more. These are some of the questions covered in this episode:...

With endless logos to choose from, sourcing SalesTech can be a challenge even for the savviest buyers.  It gets even harder if you're responsible for both, Sales AND Marketing technology.  Our guest in this week's episode is a marketer that has driven Sales Enablement for organisations around the globe.  In our conversation, she breaks down the best practice for making purchase deci...

Systems and processes are absolutely crucial for consistency in sales. Especially now that the sales tech stack is as complex as it has ever been... and probably ever will be. One can really understand how sales reps might feel overwhelmed when they're asked to juggle multiple platforms during a sales cycle. And that's precisely when Digital Adoption comes into play. Our guest in this week's episo...

Another month, another action-packed episode of This Month In Sales Enablement! Devon and Felix catch up to discuss the latest news in the world of Sales and Sales Enablement, industry research, book reviews, social media buzz, and the key insights from recent State of Sales Enablement podcast episodes. Here are the resources referenced in this episode: Buyer Acumen with Mike Kunkle | Interview ht...

On paper, the concept of a sales playbook sounds amazing. You capture all the information sellers could possibly need to sell effectively in one place, hand the document over to the sales team, and start printing money. So why doesn't every sales organisation create a playbook that delivers results? Our guest in this week's episode will share her experience in develop...

It's extremely hard to find organisations that claim that Sales Development is an area that doesn't have room for improvement. And that's the exact reason our guest in this episode is an extremely demanded expert in the APAC region and beyond. His recipe for success is a combination of deep Sales Development experience paired with a no-nonsense approach. In this episode, we speak to Mark McInnes!...

Buyer acumen, it's the stuff buyer-centric sales organisations run on. If you trust the research around the topic, unfortunately, most organisations still leave the development of buyer acumen up to chance. Our guest in this week's episode has spent over 30 years refining his buyer-centric Sales Enablement approach. In our conversation, he shares his advice on how to be intentional about capturing...

Another month, another action-packed episode of This Month In Sales Enablement! Devon and Felix catch up to discuss the latest news in the world of Sales and Sales Enablement, industry research, social media buzz, and the key insights from recent State of Sales Enablement podcast episodes. Here are some of the resources referenced in this episode. Sales Strategy Execution with Tyler Lindley (podca...

Culture eats strategy for breakfast. You might have heard this quote before. When it comes to company culture leaders and their approach to leadership make all the difference. Our guest in this week's episode heads up a business that specialises in leadership development and executive coaching. In this episode, we'll discuss how sales leaders can transform their leadership approach to achieve sust...

A few weeks ago SSE host Felix Krueger was invited by Nick Ziech Lopez to join the Mind the Gap podcast. We spoke about where Sales Enablement is at in 2022, what it takes to be truly strategic about enablement, and the most common mistakes made by organisations new to Sales Enablement. This one is a great episode for CEOs and sales leaders who haven't started a sales enablement program yet but ar...

The translation of a sales strategy into daily behaviours makes or breaks GTM success. Our guest in this week's episode is a master translator who creates strong feedback loops between SDRs and senior executive leadership. Please welcome, the founder, sales coach and podcast host of The Sales Lift, Tyler Lindley ! These are some of the questions we're discussing: Who is Tyler Lindley? As a sales l...

There are hardly any topics in B2B sales that are more polarising than social selling.  Our guest in this week's episode has successfully launched high-performing social selling programs for many of her enterprise clients. Today she will share her 8 Stages of Rolling Out a LinkedIn & Social Selling Program. Please welcome, the CEO of Social Sales Link, Brynne Tillman ! These are some of t...

In this special episode, VP of Enablement & Learning Development at Persado, Devon McDermott, joins me as a co-host for the very first edition of This Month in Sales Enablement. We discuss the key insights from this month's interviews, equality in sales, salary benchmarks, and talent retention. Everything you need to know about Sales Enablement in one spot! Here are some of the resources refer...

When it comes to strategic sales enablement skills, effective stakeholder management is a superpower that is key to alignment... and ultimately success. Our guest in this week's episode has been an extremely successful enabler throughout her career which is why I can't wait to share her tips for effective stakeholder management with you. Please welcome the VP, Enablement & Learning and Develop...

This week's episode features a sales transformation story of a business that went from random acts of enablement to a well-oiled enablement machine. The enabler leading the charge will talk us through the journey of his high-growth organisation in all detail. This case study will provide a unique insight into the power of sales enablement and should be considered an inspiration for organisations t...

What's harder than enabling your own sales team? That's right - enabling multiple sales teams across a complex partner ecosystem. Our guest in this week's episode is an expert in channel sales enablement. She will talk us through the most common challenges she encounters, strategies to scale partner enablement effectively and how to go about launching a new partner enablement program. Please welco...