The State of Business Texting

Texting for the way higher education works now Modern Campus serves colleges and universities with best-in-class SMS communications, ranging from fundraising to student retention. This year, Modern Campus was honored with a Textie award for excellence in re-engaging “stop out” students. In this conversation, Charles Parsons walks us through the strategy that goes into every Modern Campus messaging...

In this podcast episode, Joe Shaker, CEO of TruVideo and a Textie Award winner, discusses how his company revolutionizes communication in the automotive service industry by leveraging video messaging and AI to build trust and transparency between dealerships and customers. Joe shares his journey from being an auto dealer to creating TruVideo, a platform that enables service technicians to send cus...

One of the biggest challenges for platforms in the A2P messaging space, is ensuring deliverability. While automated carrier filters are designed to block disallowed content, there are often false positives. Who would have thought that a Mother’s Day campaign from a floral company would be blocked? TrueDialog’s TrueDelivery tool helps brands discover and address false positives quickly, ensuring th...

Amol Oberoi is the Co-founder of Emitrr, a platform that focuses on creating efficient bookings and revenue for healthcare providers in a landscape marked by severe provider shortages. Not only does AI-enabled messaging improve patient experience, it also ensures that every appointment slot is efficiently booked. Emitrr was honored with a 2025 Textie Award for excellence in A2P messaging, and love...

Lisa Tejada started her career in nursing before working in medical administration, where she used Providertech’s services as a customer. Now, she is at Providertech, leading Clinical Innovation. In multiple roles, Lisa has witnessed the impact that a smart SMS strategy can make in healthcare settings. It’s not just about plug-and-play automated reminders, but about tailoring a communication strat...

In this episode, we’re joined by Dave Michels, Founder and Lead Analyst of TalkingPointz, an enterprise communications advisory firm. We cover RCS as it is now, and the potential for conversational commerce, contact center, and UCaaS use cases in the future. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To M...

Nick Lane is the Chief Messageologist at Mobilesquared, a research and advisory firm based in the UK. In this episode, we’re talking about the global state of messaging, including the rise of RCS, and how cultural events can serve as turning points in technology adoption.  Hosts:  Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marke...

This week we’re joined by Gina Perini, President, CEO, and Chair of the Board of Directors for Somos, Inc., Somos oversees toll-free number identification and information services for all of North America, and has worked in the toll-free SMS space for many years, to create best practices around fraud and spam prevention. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at B...

Today we’re joined by Derek Morgan of Ovation, a platform that allows restaurant chains to quickly collect customer feedback in simple surveys, and have real, human 2-way conversations to directly improve customer service. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth Guest: D...

Bandwidth held the first ever Reverb event in September to unveil new product innovations across voice, enterprise, and programmable market offers. In this episode we’re going behind the scenes and introducing our NEW SVP of Programmable Services, Tim Sherwood. He shares the details on our plans to expand and grow messaging in 2025 with new tools like Message Health Monitoring and Alerting, and Re...

We’re throwing it back with a look ahead this week! Brad Roldan, our VP of Messaging returns to the podcast to share his predictions for the future of messaging. The team talks about: The potential disruption of AI in messaging, especially in fraud identification RCS / RBM and the possibilities of open ecosystems OTT apps, will they wax or wane in popularity? What you need to be asking your provid...

Simeon Coney, VP of Business Development at ENEA, joined Zach and Caitlin for this discussion on fraud in the global messaging ecosystem. We’re talking about: - Smishing and other consumer fraud tactics - Brand-targeted fraud including artificially inflated traffic (AIT) - How you can mitigate the risks of fraud in your own messaging Guest: Simeon Coney, VP of Business Development, ENEA Hosts: Cai...

Swati Deo, Senior Director of Product Management at Salesforce, joined Bandwidth for this live Webinar. Listen in for takeaways on: - How we think the SMS and messaging industry will change in the coming year - Why consumer preferences are shaping business decisions around messaging - How you can optimize your approach to messaging Guest: Swati Deo, Senior Director of Product Management, Salesforc...

Messaging meets the world of money on this week’s episode. Caitlin and Zach walk through prominent use cases in banking, payment processing, and other fintech verticals. From caution flags to big wins, they discuss how messaging is a customer expectation, and get into the interplay between voice and SMS in customer experience. Hosts: Caitlin Long, Director of Commercial Product Management, Bandwid...

Gabe Goldstein, GM of SMS at Yotpo joins this week to discuss messaging strategy in ecommerce. We’re breaking down channel strategy for retention marketing: the differences between email and SMS, and toll-free numbers vs. dedicated short codes. And Gabe explains how Yotpo helps customers think through using those channels to guide “micro journeys” for customers. Guest: Gabe Goldstein, General Mana...

This week we’re joined by Kim Howland, SVP at Rectangle Health to talk about the messaging industry. Patient experience has undergone a complete revolution, thanks to the new communication tools available today. We dive into why texting is king for all stages of the patient journey. Guest: Kim Howland, Senior Vice President of Product Management, Rectangle Health https://www.rectanglehealth.com/ h...

Companies are bringing creativity to business texting, and we are here for it! From the ROI of MMS, to messages that improve safety on the road and increase student and parent engagement, we’re highlighting the most interesting use cases in this episode. You’ll walk away with inspiration for your own creative and effective business texting campaigns! Hosts: Caitlin Long, Director of Commercial Pro...

Feeling frustrated by changing registration processes, or just curious about how to get numbers set up for business texting? This episode is for you! We’re talking through the evolution of 10DLC registration, the latest updates in toll-free verification, and why it (sometimes) takes so long to get short code campaigns approved. Hosts: Caitlin Long, Director of Commercial Product Management, Bandwi...

You’ve got choices, and we’re talking about ‘em this week. From number types, to OTT apps, to a diversified path-to-market, there have never been more options in messaging. TJ Thinkaran joined us to break it all down. Hosts: Caitlin Long, Director of Commercial Product Management, Bandwidth Zach Kunkel, Director of Solutions Marketing, Bandwidth Guest: TJ Thinakaran, Founder and CEO, CasselRoad Co...

We’re taking a 30,000 foot view of the business text messaging space this week to see what trends are emerging, and how they’re going to affect business senders. From Apple’s RCS announcement, to the ever-growing popularity of WhatsApp, there are more channel options opening to businesses in the messaging space than ever before. SMS and MMS are alive and thriving with innovative use cases. But it’...

Welcome to The State of Business Messaging, your destination for insights into the dynamic world of messaging. You’ll be listening in on real conversations that break down number type options, campaign registration, OTT channels, global texting, MMS vs SMS, and much more. We’re making comms strategy simpler, smarter, and future-oriented. So tune in, take command, and say goodbye to telecomplexity.