The Startup Saga Podcast

In this episode of The Start-Up Saga, we explore go-to-market strategy, B2B sales, and why strong products often struggle to gain traction. Together with Tim Dröscher, we discuss positioning, pricing, customer reality, and how founders can build sales and growth strategies that actually fit the product instead of forcing playbooks that look good on slides but fail in practice. A grounded conversat...

In this episode of The Start-Up Saga, we explore venture capital, startup funding, and the realities of working with investors. Together with Dr. Tanja Emmerling, Partner at High-Tech Gründerfonds (HTGF), we discuss what VCs really look for, the trade-offs between equity, control, and growth, and how financial integrity shapes decision-making as expectations rise. From fundraising strategy and val...

In this episode of The Start-Up Saga, we explore startup funding through the lens of bootstrapping and venture capital, and how each path shapes SaaS growth, pricing, hiring, and long-term decision-making. Together with Pedro Henriques, CEO of Bridge In, we discuss the realities of building without external funding, the trade-offs between control and capital, and why financial discipline plays a c...

Most startups don’t fail because they run out of money. They fail because they build something the market doesn’t truly want. In this episode of The Startup Saga, we explore one of the most defining stages in a founder’s journey: building the first product and discovering whether you are genuinely approaching Product-Market Fit. This is the phase of early prototypes, difficult trade-offs, conflict...

The Startup Saga Podcast Season 1 explores the inner journey of building a company. Hosted by Iulia Oprea, Gestalt Therapist, Founder Coach and CEO of Dragon Coaching House and Nick Pearce, CEO of Alexander Daniels Global this series goes beyond the headlines to explore the raw, unfiltered realities of building a tech company from the ground up. In today’s episode, we’re diving into one of the mos...

The Startup Saga Podcast Season 1 explores the inner journey of building a company. Hosted by Iulia Oprea, Gestalt Therapist, Founder Coach and CEO of Dragon Coaching House and Nick Pearce, CEO of Alexander Daniels Global this series goes beyond the headlines to explore the raw, unfiltered realities of building a tech company from the ground up. Each of the 12 episodes dissects a crucial challenge...