The Startup CPG Podcast

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   Something fun is brewing in this episode of the Startup CPG Podcast as we join our host, Daniel Scharff, as he welcomes his cousin, Daniel Kopman, Co-founder and former CEO of The Saint Louis Brewery and Heavy Seas Beer, now turned academic and researcher. Kopman shares what it was like to be an early microbrewing...

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   Can you handle the highs, survive the lows, and still rock the runway? In this episode of the Startup CPG podcast, Daniel Scharff is joined by the CEO of Suja Juice and Rowdy Energy , Jeff Church. Jeff shares invaluable insights from his diverse ventures, spanning socially conscious brands like Nico Water to the r...

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   We are as thrilled as you are to unveil the second part of Jenna Cameron’s episode – How to Launch in Foodservice. In this episode, Jenna dives into the nitty-gritty of building strong relationships with operators and transforming from a mere product supplier to a true strategic partner.  But that’s not all – Jenn...

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   As we kick off the new year, we welcome you with 2024’s first podcast episode so chock-full of insights, we had to split it into two parts! Our guest, a seasoned sales pro with a decade in the food service industry, is here to spill the beans. In this episode of the Startup CPG Podcast, host Daniel Scharf sits dow...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   Get ready for an extra special treat this holiday season! We've got an exclusive bonus episode fresh from a recent webinar, where Daniel Scharff sits down with movers and shakers in the...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg Ever wondered how successful CPG brands navigate the complex world of retail? Struggling to find your way from premium anchor accounts to negotiating with major retailers? Look no further! In this episode of Startup CPG Podcast , we're joined by Aaron Barnholt, Presiden...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   In this episode of the Startup CPG podcast with Daniel Scharff featuring Emily Griffith, founder of Lil Bucks , and Luke Peterson from A-Frame Farm , delve into their mission to make Am...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg In this episode of the Startup CPG podcast with Daniel Scharff featuring Matt Levine, the founder of Chlorophyll Water, he recounts the journey of transforming a unique product idea into a major success. Matt discusses the genesis of Chlorophyll Water, emphasizing the i...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg In this episode of the Startup CPG podcast, Daniel Scharff sits down with Myles Powell, the founder of Myles Comfort Food. Myles Comfort Foods is a clean, premium comfort food brand elevating the landscape of frozen foods through the marriage of quality and clean conven...

Welcome to the Startup CPG Podcast! I’m Jessi Freitag and it’s been my pleasure to be your host for Season 3 of the show since August 2021. It’s now time for me to introduce you to your new host for Season 4 of the show, Daniel Scharff. Many of you already know Daniel as he’s the founder of Startup CPG and has been hosting webinars, in-person events, and back in the day, lots of Clubhouse sessions...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Floret. Go to tryfloret.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg You know what that sound means - we had another member of the Startup CPG community on Shark Tank! And this time it was previous podcast guests Mafe Romer & Coco Cabezas from TOAST-IT! They join us...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Floret. Go to tryfloret.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg We have a really special episode today - Seth Goldman is back on the show! Over the past couple of years, Seth has come on the show a number of times for what we called the Pure Gold Series to talk fie...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Floret. Go to tryfloret.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg I’m so excited to have our friends at Social Nature back on the show! Today we get to chat with Annalea Krebs, founder and CEO of Social Nature, an all-in-one shopper marketing platform powered by 1 mi...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Floret. Go to tryfloret.com/startupcpg This episode was sponsored by Cin7. Go to cin7.com/startupcpg Today I’m excited to feature another of the backpack brand winners from Startup CPG’s Mic Drop party at Expo East: Crooked Owl! Crooked Owl is the first probiotic, shelf stable, 5% ABV tepache brand on...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg Today I’m excited to feature one of the backpack brand winners from Startup CPG’s Mic Drop party at Expo East: Neeshi! Neeshi makes naturally nourishing and hormone balancing treats for menstruation through menopause. We’re joined today by founder Gita Vellanki. The Startup CPG team loves Neeshi’s products and so did Mic Drop atte...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg I’m so excited today to learn from Twrl Milk Tea, a long time and very active member of the Startup CPG Community! We’re joined by co-founder Olivia Chen, and Twrl was recently a Shelfies finalist for their Ube milk tea. Twrl Milk Tea makes the world’s first canned milk tea made with pea milk and single-origin, non-GMO, organic te...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg We’re bringing you an episode from the archives today while I’m on vacation - so many listeners loved this episode from February because Sandra gives such practical and actionable advice and such honest insights into topics like Shark Tank and fundraising that are so hard to find. Since this episode released, Nopalera has released...

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg It’s Expo East recap time! New Hope Network announced on the opening day of this year’s Expo East that it would be last Expo East after nearly four decades. There will be a new format next August called Newtopia Now, which will discuss a little in th...

Today’s episode is a special recording of our first LinkedIn LIVE podcast episode where we announced the winners of the third annual Startup CPG Shelfies Awards! Thank you to those of you who joined live - we had so much fun! You’ll hear the voices of Startup CPG’s founder Daniel Scharff, Patricia Menegoto, Startup CPG’s Head of Marketing & Community, Jenna Movsowitz, Startup CPG’s Spotlight M...

It’s tough getting buyers’ attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realized there had to be a better way for startups and innovators to get discovered by buyers in the CPG industry. Nicky Jackson created the platform RangeMe to solve that problem and today RangeMe is the leading product discovery and sourc...

This week we're bringing you an episode from the archives, our most popular episode of all time that played this January of 2023 and was with Liquid Death. I got so many comments about this episode; I had so much fun during this episode, so I wanted to bring it back and give those of you who hadn't had a chance to listen to this one to give it a listen now and I hope you enjoy. Let me know what yo...

Today we get to learn from an incredible marketing and customer experience expert and leader. Jess Cervellon is the Vice President of Customer Experience at Feastables, a DTC/B2B Customer & Brand Experience Consultant, and Co-host of Oopsie Podcast. If you aren’t familiar with Feastables, it’s the CPG brands of YouTube star Jimmy Donaldson, better known as Mr. Beast, who is the most subscribed...

It’s awards season! Well at least here at Startup CPG it is. If you aren't aware, we have our very own annual industry award competition at Startup CPG, and this year is the Third Annual Shelfies Awards, proudly sponsored by Floret, where we recognized the most promising emerging CPG brands. Startup CPG wanted to create opportunities for industry recognition with no entry fee, no essays, and only...

Last time we talked about equity crowdfunding on the show, many of you let me know that you wanted more equity crowdfunding content. When I saw that Ghost Town Oats had launched their second Wefunder campaign, I thought it would be a great opportunity for us to talk more about equity crowdfunding and to introduce you to Ghost Town Oats if you aren’t familiar. Ghost Town Oats is the first Black-own...

I’m so excited to introduce you to today’s guest and for the chance to feature an incredible organization everyone in CPG should know about, Project Potluck. Kathleen Casanova is the Founding Executive Director of Project Potluck, which is the largest professional community inclusively for People of Color (POC) in CPG. People of Color face systemic barriers to accessing social, human, and financia...