The Startup CPG Podcast

This episode was sponsored by Hummingbirds. Go to www.hummingbirds.com This episode was sponsored by Simply Depo. Go to www.simplydepo.com In this episode of the Startup CPG Podcast, join Daniel Scharff as he dives into the world of foodservice with Lizz Ingrassia and Allie Cotter of Fresh Time Market. Delving into their journey from restaurant dining to packaged retail meals, Liz and Allie share...

This episode was sponsored by Hummingbirds. Go to www.hummingbirds.com Join Daniel Scharff in this episode of the Startup CPG Podcast together with Cory Hebert from Cin7 and Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, as they illuminate the challenges faced by startups during product launches and emphasize the importance of accurate data entry to prevent financial losses and...

In this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise. Discover why community rounds matter, how to handle financial disclosures, and the smart way to tailor...

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle. Rich shares valuable insights on prioritizing high-qualit...

In this bonus episode of the Startup CPG podcast, join Grace Kennedy together with Lauryn Bodden, the founder of S’noods as they delve into the captivating origin story of S’noods, the innovative noodle chips taking the snack world by storm.  Lauryn shares her journey from winning a Netflix cooking competition to launching her brand, securing partnerships with major retailers, and winning a covete...

In this episode of the Startup CPG Podcast, join Daniel Scharff together with Eric Wu and Adam Yee, the founders of Sobo Foods, as they share their journey of creating plant-based Asian American frozen dumplings. Explore Adam and Eric’s approach, rooted in years of entrepreneurship experience, critical industry connections, and strategic branding to position their products as nutrient-dense comfor...

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide. Vanessa shares insights into the challenges of competing with established brands while maintaining authenticity and unveils their ingenious mar...

In this episode of the Startup CPG Podcast, Daniel Scharff, together with Peggy Shell, the founder of Creative Alignments delve into the challenges faced by startups in traditional recruiting models and the innovative time-based recruiting approach pioneered by Creative Alignments. Peggy shares insights on the drawbacks of percentage-based fee structures, emphasizing the importance of aligning com...

Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the rise of natural sweeteners and the prevalence of prot...

We are just as excited as you are to share the second part of Jamie Valenti Jordan’s episode –  How to Make and Scale Your Product. In this episode, Daniel Scharff and Jamie Valenti-Jordan take a deep dive into the intricate process of finding and collaborating with contract manufacturers (Comans) for startups in the consumer packaged goods (CPG) realm. From sourcing to negotiation, production run...

In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie  Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry. Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with revenue under $5 million. Drawing from his experienc...

Join Daniel Scharff and Patricia Menegoto in this bonus episode of the Startup CPG Podcast, where they chat with Maurizio Rasti and Saphira Rasti, the dynamic founders of Nowhere Bakery. Discover their captivating journey from the fashion and modeling industry to crafting healthy baked goods, focusing on gluten-free offerings and noteworthy partnerships with Gwyneth Paltrow. Get the inside scoop o...

In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of protein with Chris Battaglia, a seasoned expert and category lead for proteins at leading e-commerce retailer Hungryroot that aims to simplify healthy eating through personalized grocery shopping, utilizing AI to gather customer taste data for tailored meal suggestions. The company's socially responsible initiatives...

Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Eric Skae, the CEO of Carbone Fine Food with over 35 years of experience in business. Carbone's success is anchored in its association with the renowned Carbone restaurant, premium product quality, and effective branding strategies. Eric emphasizes the crucial role of strategic partnerships, the early focus on velocity, and t...

In this special bonus episode of the Startup CPG Podcast, Daniel Scharff is joined by Jake Deleon, the founder and CEO of Fila Manila. With a focus on crafting award-winning sauces and spreads inspired by Filipino flavors, Jake shares insights into his appearance on the upcoming episode of Shark Tank, along with his anticipation for increased online orders and brand buzz. Drawing from his backgrou...

In this episode of Startup GPG Podcast, Daniel Scharff is joined by Erin Fasano, the chief marketing officer at Core Foods with over two decades of experience in the CPG industry, and delves into the intricacies of marketing for food and beverage brands, while trying to explain the question “what is a CMO?” With a focus on emerging brands, Erin emphasizes the pivotal role of a CMO and advises aspi...

Wondering how to get on shelf and pick the right marketing programs to do well? Join expert guests Erin, Courtney, and Holly as they share their wealth of knowledge on successfully navigating the Kroger landscape. From Erin's firsthand brand experience, Courtney's expertise around submissions and promotions, and Holly's insights into category strategies, this episode is packed with actionable tips...

In this episode of the Startup CPG podcast, Daniel Scharff dives into the vibrant world of the natural food industry with Jonathan Lawrence, Vice President of Center Store at Fresh Thyme Market. Discover Fresh Thyme Market's mission-driven approach to offering fresh and healthy food at great value and Jonathan's passion for supporting startup brands. Explore the intricacies of building meaningful...

Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your opportunity. From prep hacks to pit...

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Dwight K. Richmond, Director of Center Store at Town & Country Markets and an expert in the grocery sector with over 30 years of experience. Dwight takes us through his career journey, emphasizing the keys to building successful sets for...

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delving into the music industry. In 2019, he founded D...

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   Join Daniel Scharff and Startup CPG Director of Marketing & Community, Patricia Menegoto, chatting about all the exciting initiatives and events shaping the future of our community. From the upcoming Shelfie Awards to a booth giveaway for female founders they delve into the first dedicated section for Startup...

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   Explore the success story of the innovative sparkling water infused with botanicals, offering a unique non-alcoholic alternative for beer Enthusiasts. With a background in venture capital and e-commerce, Jordan Bass CEO and co-founder of HOP WTR dives into the burgeoning non-alcoholic beer market, consumer trends...

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   This episode was sponsored by Cultivate CPG. Go to cultivatecpg.com In this episode of the Startup CPG podcast, Daniel Scharff together with the Cultivate CPG president Aaron Barnholt and Eli Bank co-founder and COO of Absurd Snacks unveils the highly anticipated Startup CPG retail sales tracker. This comprehensiv...

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com   Want to learn about the top claims against emerging CPG brands? Join Daniel Scharff in this episode of the Startup CPG podcas t to discuss the legal landscape of the food industry with Lauren Handel from Handel Food Law . From the surge in lawsuits against emerging brands to the nuances of labeling and disability...