Heather Townsend

The Start Up To Grown Up Podcast

Business EN ↓ 74 episodes

Running a small business can feel overwhelming - too much to do, not enough time, and growth that never quite takes off. This podcast is for small business owners who want to scale their business but feel stuck. No fluff, no vague advice - just clear, short, practical insights to help you build a business that works. Whether you’re struggling with sales, marketing, pricing, or just managing the daily chaos, you’ll get straight-talking strategies to move forward. If you’re tired of spinning your wheels and ready for real progress, this is for you. startuptogrownup.substack.com

Author

Heather Townsend

Category

Business

Latest episode

Jul 5, 2026

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Episodes

The pitch slap and other ways to lose friends on LinkedIn 11.01.2026

Are you wondering why LinkedIn isn't bringing you the clients you need? Do you invest time networking on the platform but feel like you're doing something wrong when the work doesn't materialise? Are you confused about what's changed with LinkedIn and why the tactics and content that used to work aren't delivering results anymore? I share what I've learned about LinkedIn prospecting after being pi...

Working harder won't get you there (here's what will in 2026) 04.01.2026

Are you setting goals to do more in 2026, even though working harder hasn't got you where you want to be? Do you find yourself stuck at the same revenue level despite putting in long hours? If you're still the most chargeable person in your business, cherry-picking the work you love, and feeling like everything runs through you, this episode is for you. I share what I've learned about the counteri...

Everyone talks about scaling up. Nobody talks about scaling down. 28.12.2025

Are you pushing through exhaustion while telling yourself you just need to try harder? Do you feel guilty for not being able to work at the pace you used to? Are you afraid that slowing down means giving up on your business ambitions? I share my most personal story yet about being diagnosed with fibromyalgia in July 2025 and completely redesigning my business around chronic fatigue. In this episod...

The tough love I keep giving clients (because it works) 21.12.2025

Are you pushing through exhaustion and telling yourself you'll rest after this busy period? Do you find yourself being the bottleneck in your own business, with every decision landing back on your desk? If you're wearing busy as a badge of honour whilst secretly knowing your business can't run without you for more than a week, this episode is for you. I share twelve hard-won lessons I find myself...

Why I can't stop doing the one thing that's limiting my business 14.12.2025

Are you the highest biller in your firm? Do you get a rush from personally closing deals and winning clients, even though you know you should be delegating? Have you built a business that's stuck at £250-300k because you can't stop being the star player? I share something uncomfortable in this episode: my own addiction to winning clients. That dopamine hit when they say yes, when I personally find...

These 3 words are driving my focus in 2026 07.12.2025

Do you start each year with ambitious plans, only to find yourself swept along by urgency instead of intention? Have you ever looked back at the year wondering where all your energy went, yet feeling like you achieved everything except what truly mattered? Are you running a business that's meant to give you freedom, but instead it's controlling you? I share my process for choosing three words to f...

They sent me an email apologising for "breaking my business" (and this is how I recovered) 30.11.2025

Do you lie awake worrying that if a team member left, they'd take your clients with them? I share what I've learned about the moment a team member tried to break my business by walking out with our clients. In this episode, I talk about the false power dynamic that emerges when you become emotionally dependent on specific team members, and why that fear of losing them is exactly what keeps you tra...

The 9 pieces of software I couldn't run my business without 25.11.2025

Has your software bill crept up? Are you tempted by the Black Friday offers? In this episode I discuss what the 8 pieces of software that I couldn't run my business without. In fact, there is some new entrants to the list that I've only added in the last 24 hours. That's how good a new piece of software is! For full transparency, some of the links in the show notes are affliate links. That means s...

The seven habits that keep me standing when most business owners quit 16.11.2025

Do you feel like you're constantly battling setbacks in your business? When things go wrong, do you find yourself stuck in worry mode instead of taking action? Are you running on empty because you're not making time for proper rest and recovery? I share what I've learned about building genuine resilience as a business owner. This isn't about toxic positivity or just "powering through". In this epi...

How to actually take time off at Christmas 09.11.2025

Do you struggle to take proper time off? This is how it could be damaging you and your business. Are you already planning to "sort of" take time off over Christmas, checking emails here and there, catching up on work between family obligations? Do you tell yourself you'll finally get time to work ON the business, only to spend the break half-working, half-guilty, and completely exhausted? If your...

The real reason you keep hiring the wrong people 02.11.2025

Are you finding it harder to stay positive when the numbers keep slipping? Do you feel like you’re constantly holding everything together for everyone else? If your business feels like it’s stuck in survival mode and you’re running on empty, this episode is for you. I share what I’ve learned about staying mentally strong when the market is unpredictable, trading conditions are tough, and the press...

How to stay mentally strong when your business is under pressure and trading conditions are tough 26.10.2025

Are you finding it harder to stay positive when the numbers keep slipping? Do you feel like you’re constantly holding everything together for everyone else? If your business feels like it’s stuck in survival mode and you’re running on empty, this episode is for you. I share what I’ve learned about staying mentally strong when the market is unpredictable, trading conditions are tough, and the press...

Why your marketing isn't working and how one simple document can fix it 19.10.2025

Are you finding that winning new clients is hard? And when you do get a new lead it is often for a poor quality or wrong type of work. This is easily fixable. It's a step that many professional service firm owners miss out when thinking about their marketing or business development as a whole. In this episode, I talk about why so many small firm owners struggle to attract the right kind of clients...

Which one of these excuses are you using for your business growth being stuck? 12.10.2025

Is your business stuck? Are you finding that you are your own worse enemy? My physio session this week was brutal. If you’re imagining twenty-five minutes of intense, borderline torturous, pain, you’re not far off. But it was a timely reminder: I have to take responsibility for my own health. A meeting later on that day reminded me how much we all have to take responsibility for our own business f...

15 ways your life will unexpectedly change (and not always for the better) as your business moves from growing to scaling 05.10.2025

Are you working long hours, stressed and the worst paid in your business? Has the game changed, but no-one told you? One of the things I have found is that business owners accidentally go from ‘me, myself and I’ into growing a firm with a team. You know, you get a run of good luck with projects or retainers landing and suddenly you know you need more pairs of hands. Whether this is a Virtual Assis...

That article I wrote about being 'meh'... I didn't have the full story. 28.09.2025

What happens when the bad days don't end? When you are feeling well and truly burnt out and nothing is working? Nearly 6 months ago I recorded a podcast episode for when you are feeling a bit 'meh'. https://startuptogrownup.substack.com/p/not-just-a-bad-day-6-tips-for-when Whilst the advice I shared back then was very valid and still valid, it wasn't deep enough for what was going to take me from...

This question could solve your frustrations with scaling your business 21.09.2025

Is your firm's growth a success, or is it slowly drowning you? You’re winning clients and the work is piling up, but it feels like you're hanging on by your fingertips. This feeling of being trapped is the scaling crisis, a predictable stage where your methods become a bottleneck and you, the owner, can’t escape client work. In this episode, we’re giving you the playbook to break free by shifting...

What to do when your team wouldn't step up 14.09.2025

Do you wish your team would step up? Do you believe your team is seriously punching below it's weight? Have you found this? You know they could be doing more, and you desperately need them to be doing more, but instead, you’ve become their ultimate security blanket. Every problem, every tricky bit of work, ends up back on your desk. This traps you in the day-to-day grind of client work, leaving no...

The Introverts’ Guide To Networking 07.09.2025

Does the thought of going out to network fill you with fear? But you know you need to network to generate more business? In this episode, I'll explore how you can network on your terms in a way that works for you. What you'll learn in the podcast episode: - What effective business networking really is (and isn’t) - How to manage your energy levels when networking - The importance of having a goal...

What it really takes to get a referral (it's not what you read on social media) 31.08.2025

Do you get good referrals? Enough to fuel the growth of your firm? Most professionals don't... Here's what they do wrong. In this episode, I'll explore why the common advice to just 'ask for referrals' often fails and can feel awkward for everyone involved. Instead, I'll walk you through a framework to make referrals a predictable and consistent part of your business growth, removing the guesswork...

Why we feel the compulsion to overwork (and how to stop). 24.08.2025

What happens when you achieve your biggest business goals, only to find you’ve completely broken yourself in the process? This year, my businesses are on track to have their best-ever year for both revenue and profit. At the same time, my body finally gave up, leading to a diagnosis of Fibromyalgia which has forced a complete lifestyle change. This episode is my honest reflection on how my ambitio...

Lost Your Mojo for Running Your Firm? Here’s How to Get It Back. 17.08.2025

The summer is ending, and it's a time for reflection. But what if you've lost your mojo for running your firm and are dreading getting back to the daily grind? If that sounds like you, this episode will help. In this episode, I get personal about my struggles with burnout and the health diagnosis that forced me to re-evaluate my work-life balance. The episode will challenge you to answer a really...

How to find the gems in your team 10.08.2025

Is employing experienced hires expensive? What if you could grow your own? In today's podcast episode I am doing something different. My good friend, Susan Heaton-Wright's Tedx talk came out this week:"How to unlock brilliance in others" - https://youtu.be/mQ-0Z8v9gMg?si=nu7-h3kwoDXAf94S (It's a quick 8 minute listen and do stay until the last 10 seconds where you are in for a real treat) On my su...

4 key lessons for every business owner from my first therapy session 03.08.2025

Have you ever gone deep to discover why your not-so-healthy habits and behaviours are holding back your business growth? And what it is going to take to change them? I had my first session with my therapist last week. This episode is some of the reflections that has come out of the first session. The concept of 'Choose Your Hard'. I've realised that changing my habits is difficult, but so is stayi...

The 5Ps to make sure that Business Development always happens 27.07.2025

Does Business Development drop to the bottom of your to do list? Here’s how to fix the problem (and its not what you think it is) What you will learn from this episode: - What committing to Business Development really means - The 5Ps to always make time for Business Development - The true cost of those low fee and needy clients Related episodes: Steal my top idea to consistently generate new busin...

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