VOEN Consulting
The Start Listening Podcast
Everyone's copying the same playbook. Start Listening is for founders who didn't. Host Cat Fincun talks to cult brand builders about tuning out the noise and trusting what they heard—customers, team, gut. Real decisions, not highlight reels.
Author
VOEN Consulting
Category
Podcast website
Latest episode
Jun 29, 2026
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Episodes
Part 3 of How the Hell Did We Get Here: The Future of Founders Crack the Consolidated World 29.06.2026 30:20
In this conversation, Cat explores the systemic hierarchical structures that have shaped our economy and society over thousands of years. The discussion delves into the concentration of wealth, the myths surrounding funding and business structures, and the evolving landscape of marketing in the modern economy. Cat emphasizes the importance of founders making deliberate choices to preserve their va...
The Original Hackers — Disability Lead on the Leadership Pipeline Nobody Is Building 15.06.2026 38:43
Most companies treat accessibility like a compliance checkbox. A ramp here, an updated HR policy there. Disability Lead has spent years watching what happens when companies think they're done — and what they're missing is almost always the same thing: they never thought about who gets to lead. Emily Blum and Clare Killy are the CEO and Director of Programs at Disability Lead, a Chicago-based nonpr...
Part 2 of How the Hell Did We Get Here: Evolutionary Science of Why We Accept Systems That Hurt Us 01.06.2026 26:43
This is Part Two of How the Hell Did We Get Here? And Can We Do Anything About It? Most people who defend systems that are hurting them aren't stupid. They aren't weak. They aren't uniquely susceptible to propaganda. They're human — and the human brain was wired, across hundreds of thousands of years of evolution, to accept existing power structures because challenging them was genuinely dangerous...
The Should That Isn't Yours — A Story of Walking Away and Building on Your Own Terms 18.05.2026 25:04
Everybody has a version of the path they were supposed to take. The degree, the company, the title, the ladder. Most people follow it long enough to realize it was never actually theirs — and then stay anyway. This episode is Cat's account of what happens when you stop. Not the inspirational version of that story — the actual one. Three months of swinging between hyper-focus and couch rot. A netwo...
Childfree Lives are no anomaly — Lady No Kids on the $15 Trillion Untouched Market 04.05.2026 33:38
The room was full. Christine was nodding. And somewhere in the middle of a presentation about tax shelters for kids and leaving legacy for family, she realized she hadn't actually agreed with a single thing. That moment is the founding story of Lady No Kids — and the business case hiding inside it. Women living without children represent a market that could reach 40% of North American women by 203...
Tracking Before Purpose — How a Grab Bag of Metrics Can Tell You a Story That Isn't True 27.04.2026 35:46
The metrics being sold to you as success indicators were designed to be easy to show, easy to screenshot, and easy to feel good about. Feeling good and being healthy are not the same thing. More damaging than flattery metrics are the blame metrics. 10x the ROI per employee in the next 90 days — there's 30 to 70% untapped capacity sitting inside your current team right now." This is what's flooding...
The Judith on Building Culture, Paying People Right, and Growing on Your Own Terms 27.04.2026 49:33
"You Can't Fake What We're Doing Here." The restaurant industry runs on fear. Fear of a bad month, fear of turnover, fear of what happens if you pay people what they're actually worth. Most operators make every decision from that place – they think they're maintaining the product but they're quietly hollowing it out. The customer feels it before the owner does. Jennie and Andrew built The Judith o...
The Evisceration Process — How to Know What Your Business Is Really Worth Before a Buyer Tells You 27.04.2026 36:47
Most businesses never sell. The ones that do are almost always undervalued — not because the business wasn't good enough, but because the owner never built it to be bought. Brett Banchek started Fenwick Partners after trying to buy a business and realizing the same thing every serious buyer eventually realizes: the gap between what a business is worth and what it sells for isn't a negotiation prob...
Part 1 of How the Hell Did We Get Here: 5000 Years of the same B$ 27.04.2026 46:36
If you think Corporate Buraucracy is bad you're not going to want to hear this -there is a five thousand year old system running you and your business right now. You started your company to be free. Free from someone else's agenda, someone else's timeline, someone else's definition of what your work is worth. That part's true. What's also true: the structure you stepped into is five thousand years...
Trailer: Start Listening 23.02.2026 4:18
Something's broken in business. Most people already know it. Not enough are saying it out loud — yet. This is Start Listening. Episodes coming soon. Go deeper: Substack
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