The Stable Exchange

Gaby Reutter's path to professional show jumping started at four years old growing up in Chile. Since then, she's built a career as Chile’s #1 female show jumper with her sights set on the next Olympic games. Now a Wellington-based rider, Gaby shares how she’s grown one of the most recognized personal brands in the sport, and how she partnered with Pegasus as the subject of a brand-new documentary...

The equestrian industry has never had more technology available to it - and yet most riding programs are still managing their businesses across six different tools, none of which talk to each other. Juliette Silvain is on a mission to change that. Juliette is the founder of the Equine Software Group, an umbrella ecosystem bringing the best equestrian software companies together under one roof. As...

What does it actually take to build a training program that doesn't just survive, but thrives and keeps evolving? Kendra Clarke of K. Clarke Equine has spent over a decade answering that question, and the results speak for themselves. In this episode, Kendra shares the full arc of her journey - from cleaning stalls and charging $30 a lesson, to building a training program that no one else in the i...

What happens when a lifelong equestrian becomes an attorney in mainstream industry and suddenly starts seeing liability everywhere she looks in the horse world? For Kimbrell Hines, it became the foundation of an entire career. Kimbrell didn't set out to practice equine law. She started with a political science and business degree, spent time in human resources, went to law school with plans to spe...

Brianne Link started riding at four years old on Long Island, eventually competing at the U25 Grand Prix level — flying to Wellington on weekends while balancing school and a full training schedule. As a serious competitor, she was intentional about what she wore to the barn, and found a gap in the lack of options and innovation in the performance apparel space. So, she created the solution hersel...

In this episode of The Stable Exchange , I’m sitting down with Natalie Keller Reinert, author of over 30 equestrian novels and creator of the interconnected “Ocalaverse.”  This episode also comes at an exciting launch - Natalie’s newest novel, The Jump , was just released this month with Flatiron Books.  We talk about the inspiration behind the book, how her perspective as both a rider and writer...

In this episode, we sit down with Whitney Lloyd to talk about how a simple frustration — not being able to find a pair of jeans that actually worked in the saddle — turned into something much bigger: Mark West, a denim brand built specifically for cowgirls who ride. We talk through her journey back into the horse world, the moment she realized there was a real gap in the market, and how that spark...

In this episode, we sit down with Madison from Elite Equine Marketplace and talk through how the equestrian industry has evolved — and where it’s clearly struggling to keep up. We dig into why the horse industry still relies on so many fragmented, outdated tools, and what it actually looks like to try to modernize an industry that’s deeply rooted in tradition. Madison shares her path from the tech...

What happens when you lose your job, your housing, and your sense of security all at once… and still decide to bet on yourself? In this episode of The Stable Exchange, I’m talking with Lucile, founder of Propulsion Equine PEMF, about the moment everything fell apart—and how that season became the start of an incredibly successful business, ProPulsion Equine. In this episode, we chat about: • The e...

In this episode, we sit down with Ashley, the artist and horsewoman behind White Stallion Studio (our Graphic Design Partner at Farm & Fir Co.!) and Reward Based Equestrian . We talk about how a lifelong love of drawing and horses slowly evolved into a design studio serving equestrian brands—and how a second, very different business grew from her shift into positive reinforcement and clicker t...

In this episode, we sit down with Taylor, the founder of Gold Horse Media — an equestrian marketing agency specializing in equestrian brand photography, videography, email strategy, and Pinterest marketing. We talk about how her business began, the role her heart horse Chloe played in shaping its identity, and what it looked like to build a business in real time — through experimentation, burnout,...

We are SO excited to reintroduce The Stable Exchange Podcast! If you've been following Farm & Fir Co. since the beginning, then you know this podcast has actually been nearly four years in the making. Our goal with this show is to have real conversations with founders, creatives, and business owners in the equestrian industry. We want to learn how they built what they built — the early stages,...