The Sports Content Gameplan

This week on the Sports Content Gameplan, I'm joined by Samu Gabor, YouTube consultant for the Golden State Warriors, filmmaker - and that's just the start! Samu has built one of the most respected names in NBA content — scaling GOAT to hundreds of thousands of subscribers, tens of millions of views — and now helps sports teams and leagues unlock their YouTube potential. We talked about hi...

In this episode of The Sports Content Gameplan, host Isac Solinaw is joined by LJ Rader, creator and curator behind the famous & viral social media account Art But Make It Sports.   They discuss how the project began back in 2019, what makes great content online, and how his passion for art and sports made him combine the two in this unique way - without using AI. LJ describes the artistic par...

Daniel Smith joins the Sports Content Gameplan podcast to discuss his career in sports communications and content, including 11 years at World Sailing covering five Olympic and Paralympic Games, to working at Motorsport UK and founding his agency, Born 23.  He explains how social media evolved inside an international federation, why strategy matters before posting, and how to work creatively withi...

In the third installment of the Gameplan Breakdown solo episodes, host Isac Solinaw breaks down his trip to Denver for the Gondola Sports Summit 2026. He shares why he went, the welcoming, collaborative vibe among 550+ attendees, and highlights from two days of panels and workshops across production/design and social/marketing tracks at the Denver Art Museum, plus a Rockies game meetup.  Favorite...

Charlie Rowing, social media consultant, sports presenter and creator, joins the Sports Content Gameplan this week. Host Isac Solinaw and Charlie discuss his path into sports content, from early digital marketing roles to moving to Turin to work at Juventus. Charlie explains how social media strategy evolved at major clubs, how a small team handled intense season-long demands, and how Juventus bal...

(In Swedish) In this episode of The Sports Content Game Plan, host Isac Solinaw talks with Melinda Bergstrand about how sports communication, content, and marketing are increasingly intertwined, and how Swedish sport is shifting from a sponsorship-only focus toward fan dialogue and broader sports marketing.  Melinda explains sports marketing as value creation for athletes, clubs, and federations t...

In this episode of the Sports Content Gameplan, host Isac Solinaw talks with Esteban Gonzalez, digital content senior manager for FIBA 3x3, about building a global content strategy for a fast, constant-action sport. Esteban shares his path from early sports writing to joining FIBA 3x3 in 2015, helping grow it to over 10 million followers and managing content operations across 150+ events annually....

In today's episode of the Sports Content Gameplan, host Isac Solinaw recaps the top plays and lessons from the first 11 episodes since the show's beginning, starting with English-speaking guests and then Swedish-speaking ones.  Which tips and tricks were your favorite ones? Comment below! 00:00 Podcast Intro 00:52 Danine Cruz 05:29 Jared Kleinstein 08:34 Valentin Turgot 12:51 Cedric Warlop...

In the second installment of the Gameplan Breakdown solo episodes, host Isac Solinaw explains how user-generated content became the simplest and most effective way to receive highlights automatically and generate millions of views.  I share my experience as digital content manager for the Swedish Basketball Federation, and how the challenge of capturing highlights from hundreds of Youth National C...

Hannah Palpant joins the Sports Content Gameplan to discuss her path into sports photography. She describes defining moments from DM'ing hundreds of athletes, leading to an NFL field opportunity and later flying to Italy to shoot an F3 driver at the Italian Grand Prix. Hannah explains her storytelling approach - capturing in-between moments, emotion, and athletes’ humanity — along with her edi...

Join us on this episode of the Sports Content Gameplan as we sit down with Cédric Warlop, multifaceted sports content creator with a diverse portfolio including basketball, soccer and cycling. Cédric discusses his journey from playing basketball to becoming a videographer and photographer for national teams and local clubs. Delve into his creative process, the challenges and rewards of creating lo...

(In Swedish) In this episode of the Sports Content Gameplan, Isac welcomes Hanna Karlsson, a passionate sports content creator who shares her inspiring journey.  From her beginnings in social media at her local basketball club to her evolution into 'Hanna the Shooter,' she discusses her creative process, the importance of authenticity, and the impact of her work. Hanna reveals her favorite...

(In Swedish) In this episode of The Sports Content Gameplan, Isac sits down with Fredrik Andersson to dive deep into the world of sports content creation. Fredrik shares his journey, experiences in filming different sports, and his passion for creating cinematic and immersive content.  We discuss the challenges and rewards of capturing the essence of bandy, the nuances of working in high-stakes en...

Welcome to the first episode of the Gameplan Breakdown! In these solo episodes, I share my journey and insights from 17 years in the sports content industry.  In the first segment, we talk about how to get started. Starting from my beginnings as a web editor for a small basketball club in Sweden, to working at the national and international levels, I provide practical tips and strategies for young...

(In Swedish) In this episode of The Sports Content Gameplan, Elias Desport, professional basketball player and host of the podcast Between the Lines, discusses his journey into podcasting during the COVID-19 pandemic as a way to provide a platform for athletes to tell their stories. Elias delves into his favorite social media content, the inspiration behind his podcast, the importance of athletes...

In this episode of The Sports Content Gameplan podcast, we sit down with Valentin Turgot, the creative force behind the viral sports content channel 'Hoopsidia.' Valentin shares his journey from copywriting in advertising to becoming a full-time sports content creator and establishing his own production company, Hoopsmakers. Learn about the origins of his online name, his inspirations, how...

In this episode of the Sports Content Gameplan, we sit down with Jared Kleinstein, founder and CEO of Fresh Tape Media and Gondola, to discuss Jared's incredible journey in the world of sports content. Jared shares his beginnings with the Tebowing meme, his leadership role in sports at Vine, and founding Fresh Tape Media, a creative powerhouse. The conversation delves into the launch of Gondol...

(In Swedish) Join us for an insightful and engaging conversation with Artin Hojat on the Sports Content Gameplan. In this episode, Artin shares his journey and experiences as a personal trainer for high-level athletes and now an NBA expert on HBO Max. Learn more about his approach to content creation, his inspirations, and his commitment to delivering educational, scientific, and interactive conte...

In this episode of the Sports Content Gameplan, Danine Cruz, the social media lead for youth and women's basketball at FIBA, shares her journey from a sports-obsessed childhood to working in international sports content. Danine discusses her favorite social media channels and content types, her transition from sports writing to content creation, and her experiences working at FIBA during major...

(In Swedish) In this episode of the Sports Content Gameplan, Julia Edbom, content creator for Luleå Hockey, shares her journey and insights on content creation in the sports industry. Julia discusses the challenges and excitement of filming and producing engaging content, the importance of capturing raw emotions, and the strategic thinking behind it all. She reflects on her work with different spo...

In the debut episode of the Sports Content Gameplan, Nick Rajacic, aka Mr. Burek Report, joins the show to discuss his multifaceted career as a basketball blogger, commentator, and content creator. Nick, who is SVT's and Expressen's basketball expert, shares his journey from an elite player to one of Sweden's most influential YouTubers. He opens up about his unique approach to content...

In this pre-episode of 'The Sports Content Game Plan' podcast, host Isac Solinaw introduces himself and shares the inspiration behind starting the podcast. With 16 years of experience in sports content creation, Isac aims to connect with other creators, share knowledge, and foster a community. He discusses the format of the podcast and recounts his journey from starting a basketball blog i...