ADWEEK & Suzy
The Speed of Culture Podcast
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Winning On and Off the Field: The Kansas City Chiefs’ CMO Lara Krug Reveals All 16.01.2025 38:33
In this episode of The Speed of Culture, Matt Britton sits down with Lara Krug, the first-ever Chief Marketing Officer of the Kansas City Chiefs. Lara reveals how the Chiefs are harnessing data-driven insights, deepening community connections, and crafting innovative stories to transform the team into a cultural powerhouse. Follow Suzy on Twitter: @AskSuzyBiz Follow Lara Krug on LinkedIn Subscribe...
The $5 Billion Blueprint: Rodney Mason Shares LTK’s Vision for Creator-Led Brand Growth in 2025 14.01.2025 22:20
In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, Head of Marketing and Brand Partnerships at LTK. He shares insights on the evolving creator economy, the role of AI, and why authenticity is the foundation of impactful partnerships. Follow Suzy on Twitter: @AskSuzyBiz Follow Rodney Mason on LinkedIn Subscribe to The Speed of Culture on your favorite p...
From AI to EVs: How Shenan Reed is Shaping General Motors’ Media Future 07.01.2025 35:19
In this episode of The Speed of Culture podcast, Matt sits down with Shenan Reed, Global Chief Media Officer at General Motors. Shenan shares actionable insights on how AI, electric vehicles, and groundbreaking media strategies are reshaping the future of marketing and the automotive industry. Follow Suzy on Twitter: @AskSuzyBiz Follow Shenan Reed on LinkedIn Subscribe to The Speed of Culture on y...
Great Minds Think Unalike: Global President Ruth Mortimer’s Vision for Advertising Week’s 20-Year Evolution 02.01.2025 22:16
In this episode of The Speed of Culture Podcast , Matt Britton chats with Ruth Mortimer, Global President of Advertising Week. From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping a dynamic future. Follow Suzy on Twitter: @AskSuzyBiz Fo...
Punching Through Challenges: Rumble Boxing Co-Founder Noah Neiman’s Journey to Success 23.12.2024 46:28
In this episode of The Speed of Culture , Matt Britton speaks with Noah Neiman, Co-Founder of Rumble Boxing and CEO of FightStyle Consulting. Noah shares how authenticity, community, and resilience have been the cornerstones of his success, redefining what it means to thrive in the fitness industry. Rumble Boxing first opened in NYC in 2017 and now has 85+ locations in the US with international pr...
How Bose CMO Jim Mollica is Revolutionizing Marketing with AI and Innovation 19.12.2024 34:02
In this episode of The Speed of Culture , Matt Britton speaks with Jim Mollica, Chief Marketing Officer at Bose. Jim shares his journey as Bose’s first-ever CMO, exploring how he’s transforming the brand’s cultural presence through storytelling, innovation, and a music-centric ethos. Follow Suzy on Twitter: @AskSuzyBiz Follow Jim Mollica on LinkedIn Subscribe to The Speed of Culture on your...
Suite Innovations: Mark Vondrasek on Hyatt Hotels' Path to Personalized Hospitality 17.12.2024 30:38
In this episode of The Speed of Culture Podcast, Mark Vondrasek, Chief Commercial Officer of Hyatt Hotels Corporation, shares insights on how Hyatt is redefining hospitality through innovation, well-being, and customer-centric experiences. From loyalty programs that extend care to loved ones to cutting-edge digital personalization, Mark provides an insider’s view of Hyatt’s strategic approach to s...
How Molson Coors Balances Tradition and Innovation to Stay Ahead with Brad Feinberg 12.12.2024 26:38
In this episode of The Speed of Culture Podcast , Matt Britton chats with Brad Feinberg, North American VP of Media and Consumer Engagement at Molson Coors. Brad shares how Molson Coors is leveraging AI, localized personalization, and innovative partnerships to drive engagement with a new generation of consumers. Follow Suzy on Twitter: @AskSuzyBiz Follow Brad Feinberg on LinkedIn Subscribe to The...
The Future of Sneaker Culture: Kimberly Waldmann on Foot Locker’s Innovative Retail Strategy 10.12.2024 31:29
In this episode of The Speed of Culture, Matt Britton speaks with Kimberly Waldmann, Global Chief Customer Officer at Foot Locker. Kimberly shares how Foot Locker is leveraging first-party data, creator partnerships, and a reimagined in-store experience to connect with the next generation of sneaker enthusiasts. Follow Suzy on Twitter: @AskSuzyBiz Follow Kimberly Waldmann on LinkedIn Subscribe to...
Shaping the Future of Beauty: Ulta Beauty CMO Michelle Crossan-Matos on Innovation and Guest-Centric Strategies 05.12.2024 35:59
In this episode of The Speed of Culture, Matt Britton interviews Michelle Crossan-Matos, Chief Marketing Officer of Ulta Beauty. Michelle shares her insights on leveraging Ulta Beauty’s omnichannel strategy to build brand loyalty and how AI is shaping the future of personalization. Follow Suzy on Twitter: @AskSuzyBiz Follow Michelle Crossan-Matos on LinkedIn Subscribe to The Speed of Culture on yo...
How Marriott is Redefining Loyalty and Personalization with Chief Customer Officer, Peggy Roe 03.12.2024 29:33
In this episode of The Speed of Culture, Matt Britton speaks with Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International. Peggy shares insights on the evolution of the hospitality industry, emphasizing the impact of customer loyalty and the role of first-party data in personalizing guest experiences. Follow Suzy on Twitter: @AskSuzyBiz Follow Peggy Roe on LinkedIn...
Timeless Meets Timely: Coca-Cola's Creative Vision with Islam ElDessouky, Global VP of Creative Strategy and Content 26.11.2024 30:13
In this episode of The Speed of Culture, Matt Britton speaks with Islam ElDessouky, Global VP of Creative Strategy and Content at Coca-Cola. Islam reveals how the brand balances timeless values with fresh perspectives, leverages technology in modern marketing, and strengthens its global impact through its iconic Olympic partnership. Follow Suzy on Twitter: @AskSuzyBiz Follow Islam ElDessouky on Li...
Engaging Gen Z in Retail: American Eagle CMO Craig Brommers on TikTok and Brand Loyalty 21.11.2024 30:21
In this episode of The Speed of Culture, Matt Britton speaks with Craig Brommers, Chief Marketing Officer of American Eagle Outfitters. Craig shares insights on reaching Gen Z through authentic brand collaborations, the transformative power of social media platforms like TikTok, and the importance of purpose-driven marketing. Follow Suzy on Twitter: @AskSuzyBiz Follow Craig Brommers on LinkedIn Su...
From Clicks to Connections: How Google’s Chris Marino is Redefining Marketing through a Customer-Focused Data Strategy 19.11.2024 32:44
In this episode of The Speed of Culture podcast, Matt Britton speaks with Chris Marino, Head of Agency, Google Customer Solutions at Google. Chris shares his journey from American Express to Google, diving into the power of mentorship, the impact of AI on marketing, and the importance of personalized consumer engagement. Follow Suzy on Twitter: @AskSuzyBiz Follow Chris Marino on LinkedIn Subscribe...
The Future of Beauty: Andre Branch on MAC’s Bold Moves in Inclusivity and Innovation 18.11.2024 24:48
In this episode of The Speed of Culture , Matt Britton sits down with Andre Branch, SVP and GM of MAC Cosmetics North America at The Estée Lauder Companies. Andre shares his experience navigating the fast-paced beauty industry, the importance of inclusivity and artistry for the MAC brand, and the significance of staying connected to evolving consumer behaviors across different demographics. Follow...
Move and Be Moved: How Mazda CMO Brad Audet is Redefining the Future of Automotive Marketing 14.11.2024 30:01
In this episode of The Speed of Culture, Matt Britton speaks with Brad Audet, Chief Marketing Officer of Mazda North America. Brad shares insights into Mazda's strategic brand evolution, the impact of the "Move & Be Moved" platform, and how Mazda is cultivating an emotionally resonant brand identity. Follow Suzy on Twitter: @AskSuzyBiz Follow Brad Audet on LinkedIn Subscribe to The Speed of Cu...
Future-Proofing Finance: Principal Financial Group’s CMO Beth Wood’s Lessons in Empathy, Innovation, and Leadership 12.11.2024 34:12
In this episode of The Speed of Culture Podcast , Matt Britton sits down with Beth Wood, EVP and Chief Marketing Officer at Principal Financial Group. Beth shares her insights on navigating financial services, the role of grit in leadership, and Principal's unique approach to brand-building through empathy and expertise. Follow Suzy on Twitter: @AskSuzyBiz Follow Beth Wood on LinkedIn Subscribe to...
Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford 04.11.2024 29:06
In this episode of The Speed of Culture, Matt Britton sits down with Paul Basford, US President and Managing Director of William Grant & Sons. Paul shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant’s portfolio of high-end spirits. Follow Suzy on Twitter: @AskSuzyBiz Follow Paul Basford on LinkedIn Subscribe to The Spe...
How Carnival Cruise Lines is Navigating the Future of Travel with CMO, Amy Martin Ziegenfuss 29.10.2024 25:05
In this episode of The Speed of Culture, Matt Britton sits down with Amy Martin-Ziegenfuss, Chief Marketing Officer at Carnival Cruise Lines. Amy shares insights into how Carnival successfully navigated the post-pandemic travel surge, the brand's approach to customer segmentation, and how they tap into the creator economy to bring their onboard experiences to life. Follow Suzy on Twitter: @AskSuzy...
Legacy in Every Jar: The J.M. Smucker Company’s Modern Twist on Timeless Brands with CMO Gail Hollander 22.10.2024 26:58
In this episode of The Speed of Culture , Matt Britton speaks with Gail Hollander, Chief Marketing Officer at The J.M. Smucker Company. Gail discusses the importance of understanding cultural truths, how to remain relevant in a fast-evolving CPG landscape, and the art of balancing short-term wins with long-term brand equity. Follow Suzy on Twitter: @AskSuzyBiz Follow Gail Hollander on LinkedIn Sub...
Inside BODYARMOR’s Game Plan: CMO Tom Gargiulo on AI, Athletes, and the Future of Hydration 15.10.2024 26:57
In this episode of The Speed of Culture, Matt Britton talks with Tom Gargiulo, Chief Marketing Officer at BODYARMOR Sports Nutrition. Tom shares the challenges of competing in the sports hydration market, how AI reshapes the brand’s strategies, and what it takes to build a winning team in the industry. Follow Suzy on Twitter: @AskSuzyBiz Follow Tom Gargiulo on LinkedIn Subscribe to The Speed of Cu...
Crafting Creativity: Julia Goldin on How LEGO Inspires Across Generations 08.10.2024 31:28
In this episode of The Speed of Culture, Matt Britton sits down with Julia Goldin, Chief Product & Marketing Officer at the LEGO Group. Julia shares how LEGO ignites creativity in both children and adults, discusses the brand’s exciting partnerships with global icons like Pharrell Williams, and highlights LEGO’s dedication to diversity and inclusion. Plus, she gives an inside scoop on the much...
Luxury in Motion: How CMO Melody Lee is Steering Mercedes-Benz into the Future 01.10.2024 33:38
In this episode of The Speed of Culture, Matt Britton chats with Melody Lee, Chief Marketing Officer at Mercedes-Benz USA. Melody shares insights on navigating the post-COVID automotive industry, driving innovation in electric and autonomous vehicles, and how Mercedes is adapting to new consumer behaviors. Follow Suzy on Twitter: @AskSuzyBiz Follow Melody Lee on LinkedIn Subscribe to The Speed of...
Revolutionizing Real Estate: How Opendoor is Simplifying Life’s Biggest Transitions with CMO David Corns 24.09.2024 30:12
In this episode of The Speed of Culture, Matt Britton chats with David Corns, CMO of Opendoor. David shares how Opendoor simplifies the home buying and selling process, the evolution of consumer expectations, and the role of AI in real estate. Follow Suzy on Twitter: @AskSuzyBiz Follow David Corns on LinkedIn Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a qu...
Global Taste, Local Twist: Mark Kirkham’s Vision for PepsiCo’s Future 17.09.2024 35:32
In this episode of The Speed of Culture, Matt Britton sits down with Mark Kirkham, SVP & Chief Marketing Officer at PepsiCo International Beverages. Mark shares how PepsiCo leverages AI to enhance consumer engagement, the importance of maintaining brand relevance, and the challenges behind balancing global consistency with local adaptation. Follow Suzy on Twitter: @AskSuzyBiz Follow Mark Kirkh...
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