ADWEEK & Suzy

The Speed of Culture Podcast

Business EN ↓ 256 episodes

To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. Hosted on Acast. See acast.com/privacy for more information.

Author

ADWEEK & Suzy

Episodes

Staying Innovative in the New Digital Age with Raja Rajamannar, Chief Marketing Officer at Mastercard 17.01.2023 31:55

Raja Rajamannar, Chief Marketing Officer at Mastercard, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss Mastercard's innovative and unique marketing initiatives around experiential marketing, delivering a unique consumer experience, multisensory marketing strategies, and the brand's most recent financial servi...

The Advertising Playbook for Insurance Brands with Garth Knutson, Chief Marketing Officer at Aflac 10.01.2023 33:18

Garth Knutson, Chief Marketing Officer at Aflac, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the role of advertising for a health insurance company and how to lead a winning marketing strategy to succeed in the industry. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite...

Year One of The Speed of Culture: 2022's Greatest Hits 20.12.2022 51:23

On the end-of-year episode of The Speed of Culture podcast, Suzy Founder and CEO Matt Britton runs through the highlights of our most popular episodes from 2022. Hear the fast-growing consumer trends from big brands like Cadillac, TikTok, Samsung, Budweiser, and more! Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question...

Media Innovation for Marketers: Changes and Challenges with Leah Meranus, Chief Media Officer at Dentsu X 13.12.2022 37:50

Leah Meranus, Chief Media Officer at Dentsu X, joins Suzy Founder and CEO Matt Britton on this episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the industry's evolution and Leah outlines how Dentsu X helps innovative brands stay ahead of the curve. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platform. And if you h...

Special Edition: How Holiday Shopping Trends Impact 2023 Retail Spending 06.12.2022 56:40

On the latest episode of The Speed of Culture podcast, Rachel Tipograph, Founder & CEO of MikMak, joins Suzy Founder and CEO Matt Britton on a special webinar edition to examine consumer spending habits and marketing trends. We look behind the curtain as Rachel shares insights from MikMak’s latest research. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite...

Once Iconic, Always Iconic: How Cadillac Wins at Brand Marketing with Melissa Grady Dias, Chief Marketing Officer at Cadillac 29.11.2022 30:10

Melissa Grady Dias, Chief Marketing Officer at Cadillac, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss how Cadillac appeals to new generations yet remains iconic through brand marketing strategies. Webinar Registration: bit.ly/3TZqcKf Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on y...

Scaling a CPG Brand in 2022 & Beyond with Mark Edmonson, CMO at Materne North America, GoGo squeeZ 22.11.2022 33:17

On the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America, GoGo squeeZ, joins Suzy Founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Mark shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ. Webinar Registration: bit.ly/3TZqcKf Follow Suzy on Twitter: @AskSuzyBiz Subscr...

The Future of the Consumer in 2023 with Matt Britton, Founder and CEO of Suzy 17.11.2022 43:11

Consumers have seen disruptions and innovations since the onset of the global pandemic. As the world resets and looks towards the future amid continued economic uncertainty, what recent evolutions will remain true and what previous trends will experience radio silence as we head into 2023? On today's special edition of the Speed of Culture Podcast, Suzy Founder and CEO, Matt Britton will dive deep...

The World is Yours to Take: How Budweiser is Preparing for Their Largest Global Campaign with Todd Allen, Vice President of Global Marketing at Budweiser 15.11.2022 28:07

Todd Allen, Vice President of Global Marketing at Budweiser, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they discuss how to lead brand marketing initiatives on a global scale and Budweiser’s largest campaign yet as a global partner of the FIFA World Cup for over 30 years. Follow Suzy on Twitter: @AskSuzyBiz...

How YouTube Drives the Creator Economy with Adam Stewart, Vice President of Sales at Google and YouTube 08.11.2022 27:43

Adam Stewart, Vice President of Sales at Google and YouTube, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast. They discuss how YouTube and Google help shape and drive the creator economy and what opportunities they bring creators, advertisers, merchants, and users. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite p...

Empowering Gen Z through Sustainability and Innovation with Michelle Crossan-Matos, CMO at Samsung Electronics America 01.11.2022 32:07

On this episode of The Speed of Culture, host Matt Britton is joined by Samsung Electronics CMO Michelle Crossan-Matos. Together, they discuss Samsung's consumer marketing transformation, which focuses on Gen Z, innovation, sustainability, the metaverse, Web3, and AI. Michelle shares the importance of building sustainable, personalized, and connected products for people to express their personal n...

Marketing, the Unique Blend of Art and Science with Doug Zarkin, Chief Marketing Officer at Pearle Vision 25.10.2022 26:47

Doug Zarkin, Chief Marketing Officer at Pearle Vision, joins Suzy Founder and CEO, Matt Britton on the latest episode of The Speed of Culture Podcast in collaboration with Adweek. They discuss Doug's 25 years of experience in marketing, and how it led to his current position as Chief Marketing Officer at Pearle Vision.  Hosted on Acast. See acast.com/privacy for more information.

The Future of Marketing in Web3 & the Metaverse with Jennifer Stranzl, CMO at CoinDesk 18.10.2022 27:58

Jennifer Stranzl, CMO at CoinDesk, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss how Web3, NFTs, and cryptocurrencies will revolutionize the world as we know it and Jennifer’s role in leading CoinDesk to success. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast p...

The Art of Networking to Win in Business with Michael Kassan, CEO of MediaLink 11.10.2022 33:15

Michael Kassan, CEO of MediaLink, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast. Together, they discuss how MediaLink serves as a media and marketing industry’s trusted connector by identifying areas of opportunity, optimization, and ultimately growth for its clients. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favor...

Communicating Efficiently While Disrupting a Legacy Industry with Jim VandeHei, Co-Founder and CEO of Axios 04.10.2022 33:41

Jim VandeHei, Co-Founder and CEO of Axios, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the way media is consumed, how companies conduct their advertising nowadays and Jim’s personal journey from a writer to the CEO of a massive publishing agency.  Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The S...

How Creativity Drives Marketing Execution with Michelle Taite, Chief Marketing Officer, Intuit Mailchimp 27.09.2022 25:51

Michelle Taite, Chief Marketing Officer, Intuit Mailchimp, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast. They discuss B2C marketing strategies for B2B businesses, the role of personalized content in marketing, and B2B marketing distinction in brand building. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podca...

Staying Culturally Relevant as a Brand Today with Dr. Marcus Collins, Chief Strategy Officer at Wieden+Kennedy 20.09.2022 35:46

Dr. Marcus Collins, Chief Strategy Officer at Wieden+Kennedy, joins Matt Britton on the latest episode of The Speed of Culture podcast. They discuss how brands grow, how people make meaning through culture and Marcus’s personal journey from an engineer to the CSO of a global advertising agency. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platform....

Navigating The New Era of TV Advertising with Mark Douglas, President, and CEO of MNTN 12.09.2022 29:32

Mark Douglas, President and CEO of MNTN, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast. They discuss what makes MNTN a disruptive performance marketing company, how physical TV is being commodified, and performance marketing strategies for businesses. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platf...

Delivering Consumer Expectations as a Modern Brand with Kristen Cavallo, CEO at The Martin Agency 06.09.2022 35:12

Kristen Cavallo, CEO at The Martin Agency, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast. They discuss leadership values, future trends in marketing agencies, and when to take a stand as a marketing agency. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestion...

Content to Commerce in a Legacy Industry with Ben Clymer, Founder and Executive Chairman of Hodinkee 30.08.2022 25:30

Ben Clymer, Founder and Executive Chairman of Hodinkee, joins Suzy Founder and CEO, Matt Britton on the latest episode of The Speed of Culture podcast to discuss the current market and future trends of the watch industry. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email...

Transforming the Way of Work with Melissa Waters, Chief Marketing Officer at Upwork 16.08.2022 24:49

Melissa Waters, Chief Marketing Officer at Upwork, joins Suzy Founder & CEO Matt Britton on the latest episode of The Speed of Culture podcast. They discuss workforce changes, new trends, and how Upwork connects businesses with independent professionals and agencies around the globe. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platform. And if...

Growth by Enhancing Customer Experience with John Sheldon, Chief Marketing Officer at SmileDirectClub 02.08.2022 28:14

In today's episode of The Speed of Culture, Suzy Founder and CEO Matt Britton talks to John Sheldon, Chief Marketing Officer at SmileDirectClub, about how to drive business growth in the healthcare industry through great customer experience, innovation, and consumerization of healthcare. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platform. And if...

“The Accidental Entrepreneur”- Founding and Operating a Media Company Across 3 Decades with Rich Antoniello, Founder and Former CEO of Complex Networks 19.07.2022 43:51

Rich Antoniello, Founder and Former CEO of Complex Networks, joins Matt Briton on the latest episode of The Speed of Culture podcast. They discuss the rise of Complex Networks, the transition to digital space, and how to build a unique brand that appeals to your target audience. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platform. And if you have...

How Experimentation Enables Risk Taking to Push Business Forward with Fara Howard, Chief Marketing Officer at GoDaddy 05.07.2022 29:13

In today's episode of The Speed of Culture, Matt Britton talks to Fara Howard, CMO at GoDaddy, about how giving the customer the key to your brand will give it the space to grow. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acas...

Why Authenticity is King in the Marketplace with Deena Bahri, CMO at StockX 21.06.2022 25:22

In today's episode of The Speed of Culture, Matt Britton talks to Deena Bahri about the unique shift in buying attitudes for cultural consumer products. Follow Suzy on Twitter: @AskSuzyBiz Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more inf...