The Special Marcoting Live Podcast

Most entrepreneurs have heard the same tired line: nobody reads anymore. Short-form video is king. Blogs are dead. It sounds convincing until you realise that Google still dominates over eighty percent of online search, and it still relies heavily on blog content to serve up answers. Blogging in 2026 isn’t just alive — it’s one of the most underrated growth tools a solopreneur or startup founder c...

Most e-commerce experiences are fundamentally broken in one way: they ask people to trust a collection of static images, a paragraph of copy, and maybe a handful of reviews written by strangers. There’s no conversation. No demonstration. No real human on the other side answering the one question that’s nagging you before you hit “buy.” Live shopping changes that equation entirely. By layering real...

Why Voice AI Is Really a Trust Solution for Small Business Here’s a thought that should stop every small business owner mid-scroll: the technology you’re most afraid of might be the one that finally levels the playing field. Not because it replaces you — but because it protects your most valuable asset. Trust. That’s the core argument Laurent, a French-born entrepreneur who splits his time between...

Own Your Content: Why Creators Need More Than YouTube in 2026 Two things I keep coming back to in content creation. One, you should own the house — you should own the land where you’re building. And two, you need to understand how to monetize your content. It’s nice to produce great work, but if you can’t turn it into revenue, you’ve got a hobby, not a business. And let me tell you, that monetizat...

Most freelancers spend years getting really good at their craft — then spend the rest of their careers racing to the bottom on price. Jason Willis-Lee has spent 26 years proving there is a better way. A medical translator based in Madrid who trained as a doctor, pivoted to life sciences, and eventually built a consultancy teaching business skills to other language professionals, Jason is living pr...

In an eye-opening conversation with wedding photographer and marketing expert Jonathan Schuessler, we discovered that capturing unforgettable wedding moments and building successful marketing campaigns have more in common than you might think. With nearly ten years of wedding photography experience and seven years helping local businesses amplify their digital presence, Jonathan reveals how the ar...

In 2026, community won’t be a nice-to-have—it will be the critical difference between brands that grow and brands that disappear. While most online communities are loud, very few actually make a lasting impact. As social media platforms continue to change their algorithms and restrict features, content creators, educators, and entrepreneurs are discovering that building communities on platforms th...

Video content has become the dominant force in digital marketing, but the real question isn’t whether you’re creating videos—it’s whether your videos are making you money. eStreamly, a platform that’s revolutionizing how e-commerce businesses, creators, and influencers monetize their video content through live shopping and shoppable video experiences. In a recent episode of the Special Marcoting L...

In today’s digital landscape, building authentic authority online requires more than polished posts and carefully edited content. The most powerful combination for establishing genuine credibility is merging live streaming with personal branding—a strategy that exposes your true expertise while creating meaningful connections with your audience in real-time. Live streaming represents the ultimate...

Introduction Content creation might feel scary and overwhelming at first—wondering what to talk about, how you look on camera, or what others will think. But here’s the truth: content creation is a journey, not a destination . Nobody is born with a complete skill set for creating engaging videos, podcasts, or blog posts. Every successful content creator you admire started exactly where you are now...

Starting your content creation journey can feel overwhelming, especially when you're staring at a blank screen, wondering what to say or how to appear on camera. Whether you're experiencing camera anxiety, struggling with imposter syndrome, or simply don't know where to begin, this comprehensive guide will walk you through everything you need to launch your content creation career successfully. Th...

If you're looking to level up your live streaming game, StreamYard's newest feature updates are game-changers that content creators have been waiting for. As someone who's been partnering with StreamYard for an extensive period, I recently explored these fresh additions during a live demonstration, and the improvements are genuinely impressive. Whether you're a seasoned broadcaster or just startin...

In a world that's constantly evolving, the ability to recognize and seize new opportunities has become one of the most valuable skills we can develop. Whether it's exploring a new marketing channel, launching a creative project, or pivoting your career direction, knowing when and how to say "yes" to the unknown can be transformative. After a decade of live streaming experience, there are proven st...

Live streaming has become essential for content creators, marketers, and businesses looking to engage with their audiences in real-time. StreamYard has emerged as one of the leading platforms in this space, offering a comprehensive suite of features that make professional-quality streaming accessible to creators at all levels. This detailed review covers the latest updates and most valuable featur...

Building professional authority isn't about having fancy titles or decades of experience—it's about becoming the person others think of when they need expertise in your field. In today's crowded marketplace, authority is the difference between struggling for clients and having them seek you out. This comprehensive guide reveals the five proven strategies that transform unknown professionals into r...

Creating content in today's digital landscape can feel overwhelming, especially when you're constantly comparing yourself to established creators or struggling to find your unique voice. This comprehensive guide addresses some of the most frequently asked questions about content creation and live streaming, providing actionable insights to help you overcome common obstacles and build a thriving on...

Content creation anxiety is real – especially when it comes to live video and streaming. The fear of making mistakes, technical glitches, or saying the wrong thing keeps countless creators from hitting that "Go Live" button. But what if I told you that those mistakes you're so afraid of are actually your greatest teachers and the secret to authentic audience connection? As someone who has been cre...

Feeling like you're not good enough to create content? You're not alone. Imposter syndrome affects countless aspiring and experienced content creators who doubt their abilities, knowledge, and worthiness to share their voice with the world. Whether you're afraid to step in front of a camera, speak into a microphone, or publish that blog post, this comprehensive guide will help you overcome these l...

The Complete Guide to Mastering Live Event Production in the Digital Age In today's digital landscape, live streaming events have become an essential tool for businesses and content creators looking to expand their reach, build authentic connections, and create repurposable content. Yet many approach virtual events with trepidation, unsure of the process or intimidated by the technical aspects. Re...

Why Substack Is Becoming the Ultimate Content Platform for Creators Hello everyone! Marco Novo here. After my recent conversation with Jim Fuhs about content creation, I wanted to share why I believe Substack has become one of the most exciting platforms for content creators like us. As someone who's been live streaming since 2015, I've seen platforms come and go, but Substack offers something tru...

Unlock the Power of Monetizing Your Video Content: How Streann is Revolutionizing the Platform for Creators As a content creator, one of the biggest hurdles is figuring out how to effectively monetize your video content. Years of experimentation may not lead to success, leaving you frustrated. But what if there was a way to turn your expertise and creativity into actual revenue? Enter Streann, the...

Mastering AI Workflows with Magai: A Conversation with Founder Dustin In an era where AI dominates tech conversations, many of us struggle with fundamental questions: How do I create effective prompts? Which language model should I choose? How can I optimize my AI workflow? These questions become increasingly important as AI tools proliferate across industries, transforming how we work and create....

This is my kickstart on Substack Live Streaming! I’m stubborn, so if live streaming is my comfort zone, it will be where I’ll stay. From a little village in northern Portugal to the amazong world of Substack. Fasten your seatbelt, bring your fancy sunglasses, and join me on this journey. Live streaming, content creation, content marketing, and some other things. See you soon! Get full access to Ma...

Effective communication is key to making strong connections with clients. I explore why clear, straightforward messaging helps clients understand us and drives their desire to work with us. Simplifying our message can unlock new opportunities for engagement and success. Get full access to Marcoting Live at mfcnovo.substack.com/subscribe