The Speakeasy

0:00 – Introduction 1:35 – Why Trivial Pursuit Infinite was the experiment that changed everything 3:00 – Inside the moment that led to an AI Ouija board with 250,000 interactions in 72 hours 4:20 – Why iconic IP lands completely differently with AI voices 5:00 – Why traditional licensing isn't built for characters that speak in real time 5:40 – What is the character operating system — and what is...

00:00 – Introduction 02:20 – How Wimbledon is serving their 750 million global fanbase 05:30 – The shifting media landscape, and Wimbledon's distribution strategy 08:15 – Wimbledon's 35-year partnership with IBM, and how its helping them drive innovation 11:10 – Wimbledon's AI journey 12:10 – Match Chat, Live Likelihood to Win, and the AI features redefining the on-court experience 17:35 – Why a m...

00:00 – Introduction 03:00 – Nic's journey from indie filmmaking to Fortnite builds 06:00 – Why meeting players inside the experience itself matters most. 08:30 – The real benefit that today's biggest platforms offer to brands. 10:00 – Why certain brands should opt for owned, always-on experiences vs integrations 13:00 – Inside Sawhorse’s biggest brand partnerships. 15:45 – What made the How to Tr...

00:00 – How connecting with fans leads to monetisation. 03:00 – What does a winning IP strategy look like with legacy franchises? 10:30 – What does a typical day look like across partnerships, licensing, and venture investing? 13:50 – How the Zero to One Fund helps Bandai Namco to keep ahead of the industry. 16:40 – Should gaming companies invest in content or technology? 19:50 – Where does the be...

0:00: Introduction 01:00 Why being okay with failure is the key to innovation. 4:00: What does it actually take to build a franchise? 6:00: How do you grow an iconic franchise without losing its core fans? 8:50: The secret to keeping your IP cohesive across films, series, games, and merchandise. 12:00: The steps to avoiding franchise fatigue. 14:00: The challenges translating IP into immersive exp...

00:00 – Introduction 04:00 – How mobile gaming and traditional gaming really differ. 06:00 – What it takes to make a 'mega hit game' and the commercial opportunities with mobile-first companies. 11:10 – Fitting AI into gaming and its impact on content, production, and development. 14:45 – How AI addresses the biggest bottleneck: the ability to produce high-quality content. 17:30 – What an "AI-nati...

00:00 – Intro 02:30 – From selling attention to building relationships Sports has always monetised eyeballs. But what happens when attention alone isn’t enough? 06:00 – Why loyalty in sport feels underdeveloped How a category built on fandom often lacks a proper, year-round engagement layer. 09:00 – What modern loyalty could look like Moving beyond one-off promotions to something that runs 24/7, 3...

--- 00:00 – Welcome & the rise of the clipping economy Why the way people discover and engage with games is fundamentally shifting - from exposure to advertising to shared moments between friends. 03:00 – Attention is earned, not bought How modern audiences filter out traditional marketing - and what it means for user acquisition when youth audiences are now ad-blind by default. 06:40 – Belonging...

00:00 – Intro & welcome Joe and Tiago introduce the show, and welcome Brent Koning, Global Head of Gaming at dentsu. 02:00 – Brent’s background & career journey From early work with Microsoft and Xbox to EA, FIFA esports, and eventually leading gaming strategy at dentsu. 08:30 – What dentsu’s gaming role actually looks like How gaming fits inside a global agency, what dentsu does differently, and...

Inside NASCAR: Innovation & Gaming in Sports with Mitch Rasmussen 00:00 – Intro & Mitch’s role at NASCAR Mitch Rasmussen joins the show to discuss his role leading interactive strategy at NASCAR, and what “interactive” really means inside a modern sports organisation. 03:10 – The pace of innovation How integrating technology has changed decision-making inside NASCAR, and how Mitch and his team pri...

0:00 - Intro and Michael's background An insight into Michael's career and his journey to Abstract. 12:00 - Building a blockchain and the UX & UI problems in web3  Why the industry has struggled to onboard retail consumers and how to design a consumer-facing platform. 14:00 - Abstract's early traction Where Abstract is finding success since launch, and the audiences and markets they are targeting....

00:00 – Intro & Stefan’s background Career journey and the path to Coca-Cola. 03:20 – Coke’s philosophy on partnerships How the brand decides which properties, music, and cultural moments to get behind. 07:45 – Balancing heritage with staying relevant What it means to future-proof one of the world’s most iconic brands. 12:10 – Activating partnerships authentically Blending life, digital and produc...

Soccer’s booming in the US - and with the World Cup on the horizon and momentum building toward the 2028 Olympics, Major League Soccer is right at the heart of it.  On this episode of The Speakeasy, we’re joined by Chris Blivin, VP of Consumer Products at MLS, to talk about the league's approach to technology, innovation & gaming.  Chris takes us through: - MLS’ world first with Apple & EA – live-...

Roblox & Growing the World's Largest Gaming Platform – Lisa Willett With over 100 million daily players, Roblox isn’t just a game — it’s where millions of people hang out, create and shape culture every day. From building worlds with friends to joining virtual concerts and sports events, it’s become a playground for imagination and a powerful stage for brands looking to connect with the next gener...

The Speakeasy is a podcast that takes you behind-the-scenes at your favourite sports, entertainment and gaming brands, giving you a glimpse into the day-to-day of the people running the show.  Follow now on Apple Podcasts, Spotify, or your favourite podcast app! 🎧 Subscribe to The Speakeasy 🌐 Visit our website: www.seg3.com 📩 Join our newsletter for weekly deep dives into culture & technolo...