Jessica Rasdall

The Speak to Scale Podcast

Business EN ↓ 232 episodes

‘Speak to Scale with Jessica Rasdall’ is a podcast for entrepreneurs who want to scale their business with public speaking. Each and every week we’re sharing expert interviews, actionable education, and inspiration to help you grow your business from the stage. Adding speaking to your business doesn’t have to be a mystery. Whether you’re an entrepreneur ready to add speaking to their business or you’re planning to host your own events, Speak to Scale breaks down the barriers between organizers, speakers, and attendees to elevate education in our industry and raise the bar for live events. As a...

Author

Jessica Rasdall

Category

Business

Latest episode

Jun 5, 2024

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Episodes

Ep 131: Niching Down for Speaking Success (ft. Connie Holen) 02.12.2020

We've heard it over & over again, from experts and gurus, that we need to niche down as much as possible. But sometimes, the thought of getting that specific with who our audience is, and who we serve,  can be a little scary. We're afraid of eliminating audience members or ruling out events where we really want to speak.  So today, we're gonna dive deep into what success can actually look like by...

Ep 130 - What to Expect from Speaking in 2021 18.11.2020

As you're starting to make your business plans and goals for 2021 and with most events canceled in 2020, are you debating whether or not you should consider speaking at all next year? Yes, you should definitely plan on it! Because there will be events in 2021. Now, not all of these events are going to look like they used to and that's okay. At the end of the day, speaking is not canceled. Today, w...

Ep 129 - Own Your Message and Start Speaking (ft. Jordan Lee Dooley) 11.11.2020

When it comes to public speaking or running a business, comparing where we are on our journey to where others are is an easy trap to fall into. We see big names speaking on stages we've dreamed about, releasing best-selling books, or having incredibly successful launches. Suddenly, we forget their success didn't happen overnight. In this episode of The Speak to Scale Podcast, we're going to quiet...

Ep 128 - Virtual Speaking vs In-Person Speaking 28.10.2020

If you feel like your virtual presentations are not as good as your in-person ones, you are not alone. But it doesn't need to be this way. In this episode, I'm breaking down the similarities and the differences between in-person speaking and virtual speaking. And I'm going to show you exactly what you need to do to improve that virtual presentation, and how to start doing that today. Because virtu...

Ep 128 - How to be Captivating on Camera (ft. Mike Ganino) 21.10.2020

As so many of our speaking events are getting moved online, does the thought of showing up on camera make you feel nervous? Whether you're showing up in your Instagram stories, you're creating consistent video content, or you're delivering virtual presentations where you need to be on your webcam, it's time to get comfortable getting in front of the camera, and doing it in a way that truly serves...

Ep 126 - Start Speaking By Building a Community (ft. Taryn Jerez) 14.10.2020

Getting started as a speaker can be intimidating. We get in our own way and overthink what we should say in a pitch, how we can reach out to an organizer, or wonder if anybody actually wants us on the stage. One way to get started speaking is to host your own event, like Taryn did. Taryn Jerez, owner of One Crafty Miss, really wanted to start speaking and she wasn't going to wait around for somebo...

Ep 125 - When Conversions Don't Really Matter 07.10.2020

When a new speaking opportunity comes across your desk (whether an in-person or virtual event), how are you determining if this is something that you should say "yes" or "no" to?  If your only determining factor is, "Can I get a conversion" or "Can I make a new sale?" you are missing out on half of the equation. Conversions are not everything. This might sound a little crazy coming from me, consid...

Ep 124 - How to use Instagram as a Public Speaker (ft. Natasha Samuel) 24.09.2020

Whether you're already using Instagram to book speaking engagements or you're just starting to show up more consistently, there's no denying that event planners are looking to Instagram to spot new speakers. If you're not sure what you should be posting on your social media platforms, how to build enough confidence to 'go live' on camera, or how you should be showing up to position yourself as an...

Ep 123 - How to Book More Clients from Speaking 17.09.2020

Wouldn't it be amazing if you could grab a microphone (whether that's virtually or in-person) and share a message that delivered value for your audience and brought in new clients? Selling from the stage growing your business with speaking is hands down my favorite way to grow and scale my business. And it's not my favorite because it's a sleazy get rich quick scheme. It is my favorite sales strat...

Ep. 122 Leadership Lessons for Speakers and Entrepreneurs (ft. Kaylan Thompson) 03.09.2020

What does it take to be a great leader? When it comes to running a business, it's easy to get lost in the day to day operations. When you're busy or stressed, tasks such as social media, which are meant to inspire and motivate can seem like a chore. This can transcend into your business presence and really hurt your client relationships, retention rates and bottom line. At the end of the day, you'...

Ep. 121 Maximizing PR as a Small Business (ft. Danielle Bayard Jackson) 28.08.2020

As you're growing and scaling your business, publicity should be one of your top priorities. However, before you start looking for a publicity agency to hire, it's important to know what PR is and how you should be leveraging it for your business. Whether you're looking to speak on more stages, be featured on podcasts, or get published in major publications, this episode is going to help you bette...

Ep 120 - How to Build an Effective Speaker Webpage 20.08.2020

"Do you need a speaker webpage if you're not a professional speaker? At what point should you consider creating one?" If you've ever considered these questions, this episode of The Speak to Scale Podcast is for you. We're breaking who should have a speaker page, what it can do for your business, and how to get it set up without overcomplicating the process. Your speaker webpage can be a valuable a...

Ep 119 - Increase Your Income and Impact with Virtual Summits (ft. Krista Rae) 12.08.2020

With so much of our lives and businesses moving online, it's time to consider alternative routes for sharing our message, serving our audience, and growing our businesses with public speaking. Whether that means appearing on podcasts, doing live-streams, hosting webinars, or more, we want to be sure that our efforts serve both our audience and our business. On today's episode of The Speak to Scale...

Ep. 118 Scale Your Business with Podcast Interviews (ft. Ashley Gartland) 05.08.2020

With so many different marketing strategies out there, it's easy to get overwhelmed and wonder where we should start. What if you could grow your business, strengthen your communication skills, and get public speaking experience? Would that be something you would want to do? What if I told you that you could do all of this without even leaving your house.  Podcasting is your secret weapon for gett...

Ep 117 - Profitable Speaking Goals for Any Business Climate 29.07.2020

Did you set big speaking goals at the beginning of the year? Maybe you said you were going to speak at five conferences, get new clients from speaking and sell more copies of your book only to have 2020 flip all of your plans upside down. Now you're left wondering, "How am I going to reach my speaking goals if all of the events have been canceled?" In this episode of The Speak to Scale Podcast, I'...

Ep. 116 Leveraging Your Book as a Speaker (ft. Geo Derice) 22.07.2020

Have you ever wondered what difference a book could make for you when it comes to public speaking? I traveled the country speaking for over a decade before I published my book, Shattered. Rather than spending today's episode telling you about my experience with publishing a book, I've brought in an expert to help you get started. In this episode, Geo Derice is sharing what being a published author...

Ep 115 - Building a Passive Income Business (ft. Paige Brunton) 15.07.2020

Does the promise of passive income feel just too good to be true? Perhaps, you've scrolled past one too many Instagram posts of somebody living it up on the beach, telling you how they made X amount of dollars in their sleep all they were sipping mai tai's. I get it. A lot of the messaging out there makes it feel like it's too good to be true, but what if it wasn't?  In this episode, we go behind...

Ep 114 - Coach or Consultant: Which speaker are you? 08.07.2020

If you've transitioned into a role where you're helping others achieve a desired result, you may be unsure what to call yourself. You are not alone! You may have heard the words "coach" and "consultant" used interchangeably and you're not sure what the difference really is. Maybe you've shifted away from being a service provider and started sharing your expertise with others. We see this quite oft...

Ep 113- Stepping into Your Greatness (ft. Ginny Krauss) 24.06.2020

When you think about speaking: grabbing that microphone, stepping onto the stage and pouring into your people, how do you envision yourself? Can you feel those beads of sweat starting to appear as your heart beats like a drum? Maybe you're excited and you know exactly what you're going to say, and you're ready to jump on the stage. No matter where you fall on this scale, I'm willing to bet there's...

Ep 112 - Creating a Financial Plan for Speakers (ft. Stephanie Skryzowski) 18.06.2020

While the life of an entrepreneur is really exciting, it's full of challenges and tasks you need to be performing to ensure you're remaining solvent at the end of the day. No one likes to talk about all of the fears, uncertainties, and worries that come with this unique path we've chosen…..Like when is that next contract going to come in? When will we book that next speaking engagement? When are w...

Ep 111 - Get Booked to Speak from Podcasting (ft. Christopher Hines) 10.06.2020

What if I told you that you could increase your influence and book more speaking engagements without having to send an email, pick up the phone or even leave your house? Would you be in? I bet you would! In this episode of the Speak to Scale Podcast, I host special guest Christopher Hines to show you exactly how to book more speaking engagements with podcasting If you loved this episode and it mot...

Ep. 110 Visionaries vs. Integrators (ft. Kristin Kaplan) 27.05.2020

Are you the big dreamer who always has a new idea? Maybe you can visualize and see what you want to happen in your business, but figuring out the proper execution strategy (especially while traveling for public speaking engagements) seems impossible. Maybe you excel at the nitty gritty day-to-day tasks of your business and your vision for your business seems fuzzy. In this episode of the Speak to...

Ep. 109 How to Find Speaking Opportunities Post COVID-19 20.05.2020

In the wake of Covid-19 it feels like things are changing every single day and this may leave you wondering if you should still be looking for public speaking opportunities and how to go about it. Spoiler alert: YOU ABSOLUTELY SHOULD. In this episode I'm going to discuss what you need to consider and how to seek out speaking opportunities post quarantine. I'm also breaking down exactly how to incr...

Ep. 108 Behind the Scenes of Hosting a Conference (ft. Kearn Cherry) 13.05.2020

Have you ever wondered what goes on behind the scenes when hosting a conference attended by thousands of people? Well in this episode of the Speak to Scale podcast, I've brought in a friend who is fully immersed in the conference scene. She has not only hosted many of her own conferences, but has played a big role in helping others sell out theirs. Kearn Cherry covers everything from how to struct...

Ep 107 - How to Thrive with Audio (ft. Meghan Maydel) 29.04.2020

If you're listening to this podcast, chances are you listen to other podcasts and have possibly even considered hosting your own podcast. You've probably wondered how to go about not sounding like everybody else. You don't want to add to the noise in your industry; you want to craft a message that stands out and connects with your ideal clients. In this episode, I've brought in my dear friend Mega...

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